Event Industry News

NOVEMBER 4, 2022

Award-winning conference and events venue, 30 Euston Square, announces the appointment of Caterina Jane Alves as its new Head of Sales, Events & Marketing. Caterina, Head of Sales, Events & Marketing comments: “I am thrilled to join the great team at the award-winning 30 Euston Square.

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Marketing Conference Industry Team 72

Idea Architects

JUNE 13, 2012

How would you adjust your recruitment and involvement strategies to capitalize on this potential shift? community that people value and that our organizations market. Dec 2002 (6). Nov 2002 (4). Sep 2002 (2). Aug 2002 (3). Jul 2002 (3). Jun 2002 (2). May 2002 (4). May 2004 (5).

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Columbus DC Louisville Houston 60

SCD Group

JUNE 15, 2015

Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. It demonstrates how associations can use cause marketing to enhance their members while benefitting a cause. It was able to recruit FedEx as a sponsor.

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Association Management Memphis Marketing Recruiting 40

Event Industry News

SEPTEMBER 28, 2020

Stefanie has spent 18 years at NEC and has been promoted from the position of SVP Marketing and Business Development. Each team combines sales excellence with technical expertise for a deep understanding of specific customer needs and market context. She will also manage the D/A/CH region as acting General Manager D/A/CH.

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Team Software Marketing Industry 69

Membership Marketing

JANUARY 19, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Membership Marketing Benchmarking Report.

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Event Industry News

APRIL 4, 2019

Julian joined Jack Morton in 2002 as director of operations in London and became managing director in 2005. We’re best known for event & experiential marketing, integrated campaigns, digital & content marketing, sponsorship marketing and employee engagement.

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Case Study Leadership Innovation Project 70

.orgCommunity

OCTOBER 8, 2019

This requires looking at how we position ourselves in the market differently. Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations. Scan the Market. Jobs and markets that were once unrelated are aligning. In this excerpt from our book, Association 4.0—Positioning

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Technology millennials Revenue System 40