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Getting Married to Membership May Require Engagement First

Idea Architects

How would you adjust your recruitment and involvement strategies to capitalize on this potential shift? Dec 2002 (6). Nov 2002 (4). Sep 2002 (2). Aug 2002 (3). Jul 2002 (3). Jun 2002 (2). May 2002 (4). And when I experience meaning, I am much more likely to commit monies. May 2004 (5).

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NEC appoints Stefanie Corinth as Senior Vice President of Sales EMEA

Event Industry News

Stefanie has extensive sales and marketing experience, managing teams and devising strategy across the EMEA region. Each team combines sales excellence with technical expertise for a deep understanding of specific customer needs and market context. The new sales teams will report directly to Stefanie.

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Agency Spotlight: Jack Morton

Event Industry News

Julian joined Jack Morton in 2002 as director of operations in London and became managing director in 2005. His passion for communications strategy, brave ideas and brand experience has seen him play a key leadership, strategic and client partner role across multiple high-profile global projects, brand campaigns and product launches.

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Kids Skate Free: Association-Managed Cause Marketing Campaign

SCD Group

Here are the basics of Kids Skate Free: Societal Issue: childhood obesity Industry Issue: number of roller skating participants declining Strategy: provide kids coupons for free roller skating. It was able to recruit FedEx as a sponsor.

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The Importance of Getting Lots of Little Things Done Well Every Day

Association Adviser

Association career sites are great tools for recruiting new members and for engaging the passive job seeker that commercial job boards can’t tap. . CS: Career centers increase website traffic, generate non-dues revenue and increase membership recruitment opportunities, among other things. CS: Absolutely!

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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Membership Recruitment. (4). Tony Rossell.

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Opening the Door to Government Members

Associations Now

Some groups are reexamining their membership strategies to bring down that barrier. In 2002, NIDA set a goal to bulk up government membership by piloting a free, three-year government membership category with the option to renew as a dues-paying member. But state and federal rules are sometimes an obstacle to bringing in those members.

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