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My session will illuminate current best practices in training and conference session planning and has come to be titled, “Leveraging Strategy to Amplify Education Initiatives.”. The Meetings Report reminds us to diversify revenue, reward difference, value context, maximize opportunities and prioritize learning.
in order to generate extra revenues. Sue: Love the powerful way you framed this: becoming an agency for the sponsor and helping develop a strategy for them to realize their relationship goals. Dec 2002 (6). Nov 2002 (4). Sep 2002 (2). Aug 2002 (3). Jul 2002 (3). Jun 2002 (2). May 2002 (4).
After serving as an association executive for more than 10 years, De Cagna launched his company in 2002 to challenge association boards, CEOs and executives to build their organizations to thrive in an uncertain future. It lays the groundwork for new strategies and helps association leaders plunge into a future that may seem murky, at best.
The B2B agency focuses on delivering innovative and impactful solutions for brands, with services including creative strategy, event production, event management, moving image and communications production. This is where training, strategy meetings, leadership conferences and incentives will play their part.
CS: Career centers increase website traffic, generate non-dues revenue and increase membership recruitment opportunities, among other things. AA: How can an online career site help an association generate non-dues revenue? For instance, they’ll include a bullet that says: “Raised revenue 200 percent.”
Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. Plotke lamented that associations tell her non-dues revenue is more important than ever. Features 2014 communications engagement events member engagement non-dues revenue plan priorities'
Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations. Diversifying the revenue base is essential to prepare for upcoming generations who don’t feel a traditional affiliation with their professional association. In this excerpt from our book, Association 4.0—Positioning
Some groups are reexamining their membership strategies to bring down that barrier. Often, budget cuts and revenue loss translate directly into lost opportunities for professional development and networking. You might not be able to afford a free membership category, especially if dues are your main source of revenue.
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