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What your Association can Learn from a 2003 Technology Forecast

Virtual

It inspired me to look up an article to see what we thought the future held back in 2003. I found a great one on CNN/Money - What’s Hot for 2003 As usual, the tech life is getting better, faster, cheaper–and more confusing. . It’s a reminder of how quickly the market can change.

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Daily Buzz: The Benefits of Regulating Email Marketing

Associations Now

Email marketing is still evolving, 15 years after Congress gave the industry a single set of rules that regulate the messages that go in your inbox. Email marketing has been with us a long time, and it always seems like there’s a new headache facing organizations that rely on it. Also: Timing event meals perfectly. When’s Lunch?

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Why email success starts with a clean subscriber list

Association Success

Way back when, before the CAN-SPAM Act of 2003 , we were able to send out emails with the voracity of water coming out of a firehose. Since 2003, additional legislation regulating how businesses manage customer data has been enacted. In short, if you have a business that markets to people in the EU, the GDPR applies to you.

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6-Year Online Giving Study Helps Nonprofits to Fundraise More Effectively

Wild Apricot

Network for Good and TrueSense Marketing have just released a landmark study of “the online giving experience” between 2003 and 2009. The Online Giving Study looks at $381 million in donations made to 66,470 different nonprofits through the nonprofits’ websites, donation portals and social networks. read more ).

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The Agriculture Industry’s Challenge: Marketing Meat to Millennials

Associations Now

Starting Early Although millennials remain something of a challenge for the meat industry, it is not a new challenge; agricultural marketers have been working on it since members of generation Y were in grade school. Started in 2003, the campaign encourages consumers to eat vegetarian meals at least one day per week.

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Bonus content: Event Garde e-news – March edition

Aaron Wolowiec

Q & A with Peggy Hoffman, President, Mariner Management and Marketing. Peggy Hoffman, president of Mariner Management and Marketing, LLC. Filed under: Innovation , Marketing Tagged: Academy Awards , Event Gardeian of the Month , Mariner Management and Marketing , Oscar , Peggy Hoffman.

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How to Drive High Donor Retention Rates with Text Messaging

Achieve

Market your text messaging campaign Before you can start sending your supporters inspiring messages, you need to get your supporters to opt-in to your text messaging campaign. Building up a robust contact list is easy when you have a strong multichannel marketing strategy.

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