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Validar shortlisted for Best Onsite Badging and Check-In Solutions at Event Technology Awards

Event Industry News

Validar was founded in 2005 based upon our Founders experience as a receiver of data from events. He used to manage a large sales team for a public company, and recognised an opportunity to help Event Marketers better understand and articulate their true value. We believe most Event Marketers do not get the full credit […]

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Validar shortlisted for Event Technology Award

Event Industry News

Validar was founded in 2005 based upon our Founders experience as a receiver of data from events. He used to manage a large sales team for a public company, and recognized an opportunity to help Event Marketers better understand and articulate their true value. We believe most Event Marketers do not get the full credit […]

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Event Registration with Purpose and Results in Mind

Event Industry News

Validar was founded in 2005 based upon our Founders experience as a receiver of data from events. He used to manage a large sales team for a public company, and recognised an opportunity to help Event Marketers better understand and articulate their true value. We believe most Event Marketers do not get the full credit […]

Team 111
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10 Marketing Realities Nonprofits Need to Accept to Succeed

Nonprofit Marketing Guide

As you may know, I am in the middle of writing the full-length, printed book version of Nonprofit Marketing Guide, to be published in Spring 2010 by Jossey-Bass. Here is the my list of 10 marketing realities for nonprofits, with abridged commentary. Reality 1: Marketing is not a dirty word.

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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. Blue Ocean Strategy has the ring of a concept shaped by technology.

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2019 Tech Trends: 3 Factors Associations Should Watch

Associations Now

Remember how, around 2005 or so, it seemed like PCs (at least on the Windows side) were starting to stagnate, leading to longer upgrade cycles in offices, as much of the existing tech “just worked”? It’s like 2005 all over again. It’s like 2005 all over again. Which is good for “owned” resources, like email marketing.

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Members Hire Tomorrow’s Associations

Potomac Core

Global uncertainty and technological advances are forcing Members to make more informed decisions on how to spend their precious time and money. Utilize market research to pinpoint challenges and build strategic opportunities to overcome those challenges. Members Hire Tomorrow’s Associations because they have no other choice.

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