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The many hats of marketers

Aaron Wolowiec

A couple months ago I wrote an article for “Associations Now” about how marketing requires different skills than it once did. As more potential tactics and options for marketing have emerged, more is expected of a marketer. It’s the marketer’s job to be informed about all the traditional and new marketing techniques.

Marketing 100
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The Long Road to Standards Adoption

Virtual

With its much-anticipated announcement this week, Apple became the latest and the last of the leading smartphone vendors to adopt Near Field Communication or NFC technology. This is despite the fact that NFC is already in hundreds of millions of mobile phones worldwide and first appeared in a Nokia “feature phone” in 2006.

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Members Hire Industry Advocacy and Promotion

Potomac Core

Offerings that reflect the Industry approach includes advocacy, Industry promotion, consumer boat shows, market research, and a trade show. Communications – Maintaining a positive reputation for boating. Export Development – Expanding access to overseas markets.

Industry 164
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Making Silos Work

Jamie Notter

As communication channels become more social and blended to assist both members and our business partners to target their messages, this specificity bumps ways to consider sharing the income beyond one event. Nonprofit Technology and Marketing | Benjamin Phillips. December 2006 (10). November 2006 (9). October 2006 (8).

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15 Changes in the Learning Business Landscape

Leading Learning

billion in 2006—about a year and a half after YouTube was founded—we all should have known something big was a foot. Facebook (founded 2004), LinkedIn (2002), and Twitter (2006) were still in their infancy at the point when we founded Tagoras, and sites like Instagram (2010) and TikTok (2016) had yet to come along. The Surge of Video.

Course 101
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Inability to Scale Biggest Mistake in Trying to Grow Globally.

GlowGlobally

Market & Biz Plan. A Billion More Customers Coming to A Regional Market Near You » Feb. Categories: Market & Bus Planning. Categories: Market & Bus Planning. Saw this first hand in 2006 while meeting software executives in Bangalore. Membership. Public Affairs. by Peter Turner. by Peter Turner.

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Association Subculture: NO Neutrality on Net Neutrality

Association Subculture

Back in 2006 the Daily Show did a classic bit with Jon Hodgman referenced above that is still good for a chuckle albeit a nervous one when contemplating what it really means. Recently, on April 6, 2010, the DC Circuit Court of Appeals ruled in favor of Comcast and against the Federal Communications Commission. communications. (4).