Tom Morrison

JULY 30, 2014

You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do Remember, maximizing your value proposition is directly tied to maximizing member engagement.

Member Engagement 40

Member Engagement Cost Newsletter Revenue 40

Potomac Core

OCTOBER 30, 2018

In 2006, a Grow Boating Initiative was launched to raise consumer awareness, connect the Industry with prospective boaters, and to enhance the Boating Experience. Trade Events – Helping members generate sales, reach new markets & improve marine products. Communications – Maintaining a positive reputation for boating.

Industry 164

Industry Analysis Committee Leadership 164

Aaron Wolowiec

AUGUST 6, 2013

Community creator. The stronger your community and member engagement, the more effective your marketing will be. So it’s up to the marketing professional to help create that engagement. Marketing requires trying new things and some staff members are more resistant to change than others.

Marketing 100

Marketing Social Media Atlanta Maine 100

Association Adviser

APRIL 16, 2013

. “Electronic or digital advertising is strong, but new opportunities are via mobile apps, websites, conference apps and digital publications,” said Angela Kisskeys, marketing and communication managers for the Midwest Society of Association Executives (MSAE). “They’re not asking the folks who pay the bills.”

Revenue 60

Revenue Georgia Social Media Maryland 60

The Hourglass Blog

SEPTEMBER 3, 2010

An association board says do X, and the executive director responds with, okay, that will require Y, with Y being some combination of staff time, money, and board member engagement. But board member engagement? Communication. Daring to Lead 2006. Like Sands Through the Hourglass. About This Blog.

millennials 40

millennials Innovation Resources Review 40