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The many hats of marketers

Aaron Wolowiec

A couple months ago I wrote an article for “Associations Now” about how marketing requires different skills than it once did. As more potential tactics and options for marketing have emerged, more is expected of a marketer. It’s the marketer’s job to be informed about all the traditional and new marketing techniques.

Marketing 100
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Association Brain Food Weekly: 7.21.17

Reid All About it

Host: American Marketing Association. I can vouch that it’s led to incredible growth in his personal and professional network, as well as ideas that have contributed to creating over 1,500% growth in his association since he started attending Annual in 2006. Grow Your Event with Digital Marketing That Works.

Las Vegas 231
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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

In fact, I found myself wondering, “Is Carole Baskin actually a marketing genius?”. One of BCR’s early forays into reaching way more people than could ever visit its Tampa headquarters was joining YouTube on August 15, 2006. Your marketing director didn’t. Let’s start with a bit of background. Carole Baskin did.

Tampa 100
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China Market Insight – Pushing to Become an Advanced Economy

GlowGlobally

In 2013, MCI will be bringing you a new feature to GrowGlobally.org called “Market Insight” that will offer information on select emerging market countries. The focus will be on data that could be useful to help improve market intelligence and help make business decisions. Sales & Marketing. Sales & Marketing.

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Two Slide Shows on Humanize

Jamie Notter

I am posting my slides, below from the two presentations I did in Belgium at the Fusion Marketing Experience conference (which together cover all that I spoke about in Chicago, and then some). December 2006 (10). November 2006 (9). October 2006 (8). September 2006 (10). August 2006 (12). July 2006 (5).

Chicago 70
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Book Review: The Speed of Trust

Jamie Notter

For the external stakeholders (the market), the issue is in maintaining reputation. December 2006 (10). November 2006 (9). October 2006 (8). September 2006 (10). August 2006 (12). July 2006 (5). June 2006 (9). May 2006 (9). April 2006 (8). March 2006 (9). February 2006 (6).

Review 70
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Social Media is the Wave

Jamie Notter

Social media rolled in and really knocked your marketing for a loop, didn’t it? But if we focus too much on social media and what it is doing to our marketing, we run the risk of missing the bigger picture. December 2006 (10). November 2006 (9). October 2006 (8). September 2006 (10). August 2006 (12).