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Members Hire Industry Advocacy and Promotion

Potomac Core

Offerings that reflect the Industry approach includes advocacy, Industry promotion, consumer boat shows, market research, and a trade show. Export Development – Expanding access to overseas markets. CSI – Continuous improvement to drive boater satisfaction. Communications – Maintaining a positive reputation for boating.

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Navigating Risk, Noise, and Uncertainty

The Big Picture

 I had a fun conversation with Adam Gower, who runs Gower Crowd — a real estate capital sourcing firm that “builds digital marketing platforms for real estate sponsors.” ” He also hosts a podcast, The Real Estate Market Watch ( Apple , Spotify , YouTube ).

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Preparing for an Entirely New Economy

Jamie Notter

I was kind of embarrassed to face the fact that my understanding of the Great Depression boiled down to random ideas and phrases like “stock market crash,” “dust bowl,” and “new deal.” December 2006 (10). November 2006 (9). October 2006 (8). September 2006 (10). August 2006 (12).

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The Results of Management Innovation

Jamie Notter

We can’t move when the market moves. December 2006 (10). November 2006 (9). October 2006 (8). September 2006 (10). August 2006 (12). July 2006 (5). June 2006 (9). May 2006 (9). April 2006 (8). March 2006 (9). February 2006 (6). January 2006 (4).

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The many hats of marketers

Aaron Wolowiec

A couple months ago I wrote an article for “Associations Now” about how marketing requires different skills than it once did. As more potential tactics and options for marketing have emerged, more is expected of a marketer. It’s the marketer’s job to be informed about all the traditional and new marketing techniques.

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Making Silos Work

Jamie Notter

Nonprofit Technology and Marketing | Benjamin Phillips. December 2006 (10). November 2006 (9). October 2006 (8). September 2006 (10). August 2006 (12). July 2006 (5). June 2006 (9). May 2006 (9). April 2006 (8). March 2006 (9). February 2006 (6). January 2006 (4).

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Social Media is the Wave

Jamie Notter

Social media rolled in and really knocked your marketing for a loop, didn’t it? But if we focus too much on social media and what it is doing to our marketing, we run the risk of missing the bigger picture. December 2006 (10). November 2006 (9). October 2006 (8). September 2006 (10). August 2006 (12).