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As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. Organizations who embrace the mantra that Members hire Industry advocacy and promotion are doing well. This is helping the Industry position itself with its global customer base.
You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do Remember, maximizing your value proposition is directly tied to maximizing memberengagement.
When your next strategic planning retreat takes place, will your board's focus revolve around being "issue driven" or "maximizing memberengagement." They do nothing to draw in and "engage" members into the emotions of the association. Members continue to be just "dues paying" members and not "believers."
Advertising and sponsorship should be seen as a member benefit, not as a nuisance. When executed well, it helps members find and vet vendors and partners. Each program must support your overall strategy and mission, or it could have a negative impact on your membership and brand. Don’t go overboard with NDR just to make a buck.
If you’re attending Annual for the first time or looking to maximize your experience, you need to hear about Tom’s conference learning strategy. Learn about digital marketing strategies and techniques beyond email that power event growth and should be in every event marketers toolbox. 5 Must-Have Strategies for Membership Growth.
Heres one of his key observations: What some board members tell me, when pushed, is that they tolerate things on a nonprofit board that they wouldnt stand for in their day jobs. But board memberengagement? Daring to Lead 2006. Thats one of the most valuable resources an association has, and it is in very limited supply.
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