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Sunk Costs, Marginal Costs and Economics - BlogClump

BlogClump

Marginal revenue is the extra revenue earned by selling one more unit of something. ► 2007. (75). If potential entrants would have to incur similar costs, which would not be recoverable if the entry failed, they may be scared off. Marginal Costs - The difference made by one extra unit of something. ► July. (16).

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Six Components to Building Your Membership Model

Membership Marketing

Others require multiple years of membership tied to an event like certification. ► 2007. (51). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. For many organizations the standard term of membership is a year. But many memberships – like health clubs – offer a monthly membership term. Good Blogs.

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15 Changes in the Learning Business Landscape

Leading Learning

Tagoras , the parent company of Leading Learning, recently turned 15 years old – we were founded in May 2007. At this point, smart phones and tablets seem so entrenched in our lives that it may be hard to believe that the iPhone was not actually introduced until 2007, only a month or so after Tagoras was founded. The SaaS Explosion.

Course 101
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Membership Marketing Blog: Consumer Use of Email Declines, but.

Membership Marketing

In marketing, whether it be for membership recruitment and retention, conference attendance, participation in your certification program or whatever, the key analytic is cost per order. ► 2007. (51). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. ► September. (6). ► August. (6). ► July.

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Developing a Mobile App - BlogClump

BlogClump

Is it a service or a revenue center. ► 2007. (75). Remember, graphics on the phone are small, so be sure you have them setup appropriately (contrast, colors, etc) - Free vs. Paid - tough call. Know your members. What is the content of the app? But it was a pretty simple app and we had the graphics already. ► August. (15).

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Product and Service Engagement Drives Membership Retention and

Membership Marketing

• Acquire or maintain a certification (22%). ► 2007. (51). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. . • Participate in their young professional program (8%). • Upgrade their membership to a higher level (12%). • Purchase a book or directory (13%). ► September. (6).