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Social Media is the Wave

Jamie Notter

Social Media is the Wave. The sand castle is your organization, and that first wave is social media. Social media rolled in and really knocked your marketing for a loop, didn’t it? Social media is giving us a bit of an advance warning that things are changing. Social Media.

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The Real Point of Measurement and Social Media ROI

Jamie Notter

in Learning , Social Media - 5 comments. Mark Shaefer has a nice post about a recent “ social media measurement smackdown ” he participated in during a social media conference. He was pushing back against a prevailing notion that you can’t measure social media. 4 trackbacks }.

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Want Social Media to Work? Change Your Organization

Jamie Notter

Want Social Media to Work? Then I’ll talk about the framework we came up with for changing your organization from the inside out so that it can be more compatible with the true power of social media. Social Media. December 2007 (8). November 2007 (14). October 2007 (12).

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Strategy Means Change

Jamie Notter

Strategy Means Change. in Change , Strategy - 1 comment. I did some strategy work with a client this week where they were drilling down below the level of core strategic principles and actually figuring out what they were going to do differently to move in their desired direction. Social Media. December 2007 (8).

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Turn Your Social Media Goals Upside Down

Association Adviser

It shows all too clearly that social media is still considered a broadcast medium by many associations. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. That’s a huge missed opportunity. percent agree).”

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Strategy and Context

Jamie Notter

Strategy and Context. in Change , Strategy - 2 comments. Sohrab Vossoughi wrote a great post on HBR about Sony and how its successful strategy in the 1980s ended up being unique to that context. Strategy Means Change. Social Media. December 2007 (8). November 2007 (14). October 2007 (12).

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Interview with Michelle Price on Breakthrough Business Strategies.

Jamie Notter

Interview with Michelle Price on Breakthrough Business Strategies Radio. Monday, December 19, Maddie and I will be interviewed by Michelle Price on her “Breakthrough Business Strategies” radio program , talking about our Humanize book. Social Media. December 2007 (8). November 2007 (14).

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