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Peter will be sharing his wisdom and tips with us monthly on the intersections of media relations, content strategy and socialmedia. Guest Post by Peter Panepento of Panepento Strategies. The photo was taken in June 2007 — less than 8 years ago.
SocialMedia is the Wave. The sand castle is your organization, and that first wave is socialmedia. Socialmedia rolled in and really knocked your marketing for a loop, didn’t it? Socialmedia is giving us a bit of an advance warning that things are changing. SocialMedia.
in Learning , SocialMedia - 5 comments. Mark Shaefer has a nice post about a recent “ socialmedia measurement smackdown ” he participated in during a socialmedia conference. He was pushing back against a prevailing notion that you can’t measure socialmedia. 4 trackbacks }.
Want SocialMedia to Work? Then I’ll talk about the framework we came up with for changing your organization from the inside out so that it can be more compatible with the true power of socialmedia. SocialMedia. December 2007 (8). November 2007 (14). October 2007 (12).
Strategy Means Change. in Change , Strategy - 1 comment. I did some strategy work with a client this week where they were drilling down below the level of core strategic principles and actually figuring out what they were going to do differently to move in their desired direction. SocialMedia. December 2007 (8).
It shows all too clearly that socialmedia is still considered a broadcast medium by many associations. Too many associations still treat socialmedia as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. That’s a huge missed opportunity. percent agree).”
Strategy and Context. in Change , Strategy - 2 comments. Sohrab Vossoughi wrote a great post on HBR about Sony and how its successful strategy in the 1980s ended up being unique to that context. Strategy Means Change. SocialMedia. December 2007 (8). November 2007 (14). October 2007 (12).
Last month, Peter Panepento challenged nonprofits to Stop Approaching PR Like It’s 2007. This month’s he’s back to share more about how you can best reach your audience and cultivate relationships with the media. Guest Post by Peter Panepento of Panepento Strategies.
Interview with Michelle Price on Breakthrough Business Strategies Radio. Monday, December 19, Maddie and I will be interviewed by Michelle Price on her “Breakthrough Business Strategies” radio program , talking about our Humanize book. SocialMedia. December 2007 (8). November 2007 (14).
in Learning , SocialMedia - 2 comments. Check out this great interview with Andrew McAfee of MIT’s Center for Digital Business on how to talk to CEOs about socialmedia. ” When he talks to CEOs about socialmedia (or “Enterprise 2.0″ SocialMedia. December 2007 (8).
On one hand, you have the juggernaut that is socialmedia. In Chapter 2 of the book, we summarize what has been happening over the last ten years around the amazing growth of socialmedia and the profound changes it has been making to our economy. SocialMedia. December 2007 (8). November 2007 (14).
Socialmedia has been succeeding very specifically because it taps into what makes us human, and our organizations seem very stuck in a machine-based worldview that is letting us down. And we give some examples of how culture or process or behavior is actually getting in the way of taking advantage of the power of socialmedia.
Yesterday I was interviewed by Michele Price on her Breakthrough Business Strategy internet radio show about our book, Humanize. In the conversation Michele asked about my background in conflict resolution and we talked a bit about how training in conflict resolution might be a good idea for people engaging in socialmedia.
In it, I talk about the deep problems we have with the way we run today’s organizations (like how we haven’t seen significant innovation in management in over fifty years), and contrast that with the incredible growth of socialmedia. SocialMedia. December 2007 (8). November 2007 (14).
We started with open because we think it has always been the foundation of socialmedia’s power. Socialmedia took what was closed and made it open. SocialMedia. December 2007 (8). November 2007 (14). October 2007 (12). September 2007 (17). August 2007 (18).
Strategy Means Change. The Future Will Look and Feel Different | SocialMedia for Chambers | Scoop.it. Ethics in the Age of SocialMedia: What Kind of a Future Are We Building? | SocialMedia. December 2007 (8). November 2007 (14). October 2007 (12). September 2007 (17).
I actually hadn’t given it too much thought prior to a few years ago when the theme of “clarity over control” emerged as a part of the socialmedia revolution. Lindy and Maddie’s Open Community book talks specifically about clarity over control as part of building a social organization. SocialMedia.
or grow your online following, use these four strategies to combat digital fatigue and re-engage your supporters: . multichannel strategy. . Your marketing and public relations strategy is how you present your organization to the wider world, and your outreach efforts shouldn’t ever bore or frustrate your supporters. .
Socialmedia has also been tremendously nimble. We chose our four human elements (open, trustworthy, generative, and courageous) because they reflect the power of both human beings and socialmedia. It’s about collaborative strategy. Strategy Means Change. Next post: Book Review: Social Gravity.
Socialmedia, of all things, has been shaking us out of that mindset. Previous post: SocialMedia is the Wave. SocialMedia. December 2007 (8). November 2007 (14). October 2007 (12). September 2007 (17). August 2007 (18). July 2007 (13). June 2007 (17).
Fundraising with SocialMedia. In the March edition of Associations Now , Andrew Lang highlights a socialmedia success story titled Tweeting for Dollars. Labels: SocialMedia. There is no doubt that socialmedia efforts can be a challenge. Fundraising with SocialMedia.
And it’s not just strategy–we lack agility at the tactical level too. We came up with the principles of open, trustworthy, generative, and courageous in part because these were principles that fueled socialmedia’s growth. And socialmedia, like humans, is really good at agility and engagement.
Forrester Research today released its third annual social technographics profile of online adults around the world , and there’s only one possible conclusion: Socialmedia is now in the mainstream – at least the consumption of socialmedia. This does not disprove the importance of socialmedia.
It has also been integral to socialmedia. One of the principles behind the growth of socialmedia has been the notion that what you are creating today will likely morph into something else down the road. Socialmedia is generative, growing and changing constantly. SocialMedia. July 2007 (13).
He listed it as one of the top 2 books on socialmedia that has been released all year. And if you don’t know him, Danny Brown is kind of a big deal in the socialmedia world. SocialMedia. December 2007 (8). November 2007 (14). October 2007 (12). September 2007 (17).
Practical Uses of SocialMedia for Association Marketing. Of course, the topic of socialmedia came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of socialmedia really well. Tony Rossell.
And instead of exploring it in terms of structure, internal process, and external process (like we do in the other chapters), we take more of a holistic snapshot of what “collaborative brand” would look like, and “collaborative strategy” as well. SocialMedia. December 2007 (8). November 2007 (14).
Ebook Versions of Humanize Now Available | SocialMedia for Chambers | Scoop.it. SocialMedia. December 2007 (8). November 2007 (14). October 2007 (12). September 2007 (17). August 2007 (18). July 2007 (13). June 2007 (17). May 2007 (11). April 2007 (13).
News on SocialMedia and Membership Marketing. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to socialmedia. Labels: 2012 Benchmarking Survey , SocialMedia , Social Networking.
Strategy Means Change. Previous post: Want SocialMedia to Work? SocialMedia. December 2007 (8). November 2007 (14). October 2007 (12). September 2007 (17). August 2007 (18). July 2007 (13). June 2007 (17). May 2007 (11). April 2007 (13). Consulting.
in Humanize , Leadership , SocialMedia - 2 comments. Here are some highlights from the Humanize angle: 16% trusted information from Corporate sources, and 14% trusted information from socialmedia. That’s low, overall (traditional media was 32%), but notice how corporate and socialmedia are just about the same.
Book Review: Social Gravity. Next post: Want SocialMedia to Work? SocialMedia. December 2007 (8). November 2007 (14). October 2007 (12). September 2007 (17). August 2007 (18). July 2007 (13). June 2007 (17). May 2007 (11). April 2007 (13). Learn more.
He is ridiculously smart, and a fellow Que author–his book is called SocialMedia ROI. In the sense of not letting us settle for weak strategies and ineffective processes. SocialMedia. December 2007 (8). November 2007 (14). October 2007 (12). September 2007 (17). August 2007 (18).
Book Review: Social Gravity. in Books and Reading , SocialMedia - 1 comment. This includes understanding the difference betwen strong and weak ties, the critical importance of diversity within networks, and an understanding the role technology plays in today’s world of socialmedia. SocialMedia.
Isn’t this what socialmedia is for?! SocialMedia. December 2007 (8). November 2007 (14). October 2007 (12). September 2007 (17). August 2007 (18). July 2007 (13). June 2007 (17). May 2007 (11). April 2007 (13). March 2007 (13). I mean, come on!
SocialMedia. December 2007 (8). November 2007 (14). October 2007 (12). September 2007 (17). August 2007 (18). July 2007 (13). June 2007 (17). May 2007 (11). April 2007 (13). March 2007 (13). February 2007 (18). January 2007 (14). Consulting.
Previous post: Strategy and Context. SocialMedia. December 2007 (8). November 2007 (14). October 2007 (12). September 2007 (17). August 2007 (18). July 2007 (13). June 2007 (17). May 2007 (11). April 2007 (13). March 2007 (13). February 2007 (18).
Using SocialMedia to Recruit Staff. A former client contact of mine helps to manage a blog and related socialmedia to recruit staff for the company where she works -- Sodexo. Labels: SocialMedia. Using SocialMedia to Recruit Staff. ► 2007. (51). ► 2007. (51).
We’re part of the “ SocialMedia Business Summit ” track at BWENY, and our session will cover some of the basic ideas in Humanize, but will feature the perspective of Amy and her experience at NTEN, which is, in our book, one of the most Human organizations out there. SocialMedia. December 2007 (8).
SocialMedia. December 2007 (8). November 2007 (14). October 2007 (12). September 2007 (17). August 2007 (18). July 2007 (13). June 2007 (17). May 2007 (11). April 2007 (13). March 2007 (13). February 2007 (18). January 2007 (14). Consulting.
SocialMedia. December 2007 (8). November 2007 (14). October 2007 (12). September 2007 (17). August 2007 (18). July 2007 (13). June 2007 (17). May 2007 (11). April 2007 (13). March 2007 (13). February 2007 (18). January 2007 (14). Consulting.
SocialMedia. December 2007 (8). November 2007 (14). October 2007 (12). September 2007 (17). August 2007 (18). July 2007 (13). June 2007 (17). May 2007 (11). April 2007 (13). March 2007 (13). February 2007 (18). January 2007 (14). Consulting.
SocialMedia. December 2007 (8). November 2007 (14). October 2007 (12). September 2007 (17). August 2007 (18). July 2007 (13). June 2007 (17). May 2007 (11). April 2007 (13). March 2007 (13). February 2007 (18). January 2007 (14). Consulting.
SocialMedia. December 2007 (8). November 2007 (14). October 2007 (12). September 2007 (17). August 2007 (18). July 2007 (13). June 2007 (17). May 2007 (11). April 2007 (13). March 2007 (13). February 2007 (18). January 2007 (14). Consulting.
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