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That question was answered in November when LinkedIn launched a new feature that will allow professional education companies and eventually colleges to provide certifications for LinkedIn users who have completed their courses. Data that allows LinkedIn to develop new products and services with huge revenue generating potential.
It’s tempting to jump right into the new ways to engage members in certification. Like most things in the association world, certification is undergoing a transformation. I discuss a few examples of what this new terrain looks like in my feature on certification in the latest issue of Associations Now. Rops, FASAE, CAE.
Temper your revenue projections. 2: Revenue Diversification. During the pandemic, many associations were caught short when they had to cancel or transform their major revenue generator —the annual meeting or trade show—and didn’t have a worthy virtual alternative for sponsors and exhibitors. 3: Membership Tiers and Pricing.
When a learner accumulates a sufficient balance of CE credits over a certain span of time, she achieves maintenance of certification. From a five-mile-high perspective, however, lower prices for education shouldn’t bother us (if you’re currently looking at shrinking CE revenues in your annual report, just try to bear with me for a second).
We want to expand education, but local universities are better equipped to market to and educate people in their areas than we are, so we’ve developed relationships with about a dozen universities with the goal of offering courses that lead to risk management certifications. The global community has told us they are focused on certifications.
In 2008, MCI completed a research project for the government of Abu Dhabi. Lack of a commercial business license and bank account to collect revenues in local currency. Most notably, we found that both cohorts found the following to be significant barriers to international growth : Lack of experience and knowledge of a region.
Is your organization still trying to make revenue from didactic forms of education and instruction? They traced the history of learning from 1957-2008. Certification was a one-time learning process for permanent qualification. Are you using a hierarchical, top-down, command and control delivery model? Learning 1.0 Learning 2.0
Nonprofit refers to an entity’s incorporation/organizational status as governed by state law, whereas “tax-exempt” refers to federal income tax exemption governed by the Internal Revenue Code. Engle Earns Meeting Planner Certification. ► 2008. (23). ► April. (2). ▼ March. (9). ► July. (6).
Shes spent 15 years in the association industry and successfully grew association membership and revenue. Engle Earns Meeting Planner Certification. ► 2008. (23). You know him well -- the Veteran Industry Expert! And in this corner, weighing in at 130 pounds. Please give it up for -- the Association Manager! ► May.
Others require multiple years of membership tied to an event like certification. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). ► 2008. (82). Non-Dues Revenue. (1). in Alexandria, Virginia.
Marginal revenue is the extra revenue earned by selling one more unit of something. ► 2008. If potential entrants would have to incur similar costs, which would not be recoverable if the entry failed, they may be scared off. Marginal Costs - The difference made by one extra unit of something. ► September. (5).
In marketing, whether it be for membership recruitment and retention, conference attendance, participation in your certification program or whatever, the key analytic is cost per order. ► 2008. (82). Non-Dues Revenue. (1). Because something is cheap is not a rational reason to market using that technique. ► August.
• Acquire or maintain a certification (22%). A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). ► 2008. (82). Non-Dues Revenue. (1). . • Participate in their young professional program (8%).
Is it a service or a revenue center. ► 2008. Remember, graphics on the phone are small, so be sure you have them setup appropriately (contrast, colors, etc) - Free vs. Paid - tough call. Know your members. What is the content of the app? But it was a pretty simple app and we had the graphics already. . ► September. (5).
. – Psychometrics Concepts in Professional Certification Process Gain a better understanding of the psychometric principles used to develop, administer, and interpret professional certification tests. Learn about the ethical and legal considerations related to certification processes. More info/register. Fri 2/24 at 4 p.m.
That’s because the Internal Revenue Service didn’t get its start until 1862, before which myriad state laws and statutes taxed land. Also of note: The group’s Certified Association Executive (CAE) certification program didn’t launch at the same time ASAE did—rather, it launched in 1960 as a multiple-choice exam.
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