Membership Marketing

MARCH 8, 2012

Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars. Labels: Social Media. There is no doubt that social media efforts can be a challenge. Fundraising with Social Media.

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Jamie Notter

JANUARY 10, 2012

The authors conducted in-depth case studies on a number of companies to identify why some companies acted on their knowledge while others did not. They do provide some detailed case studies of organizations that have successfully bridged the knowing-doing gap, and that is helpful as a model. Social Media.

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Membership Marketing

APRIL 12, 2012

News on Social Media and Membership Marketing. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

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Jamie Notter

JUNE 13, 2012

Go online and discover the details behind case studies like Morning Star, Whole Foods, Gore, and others. Social Media. December 2009 (8). November 2009 (7). October 2009 (8). September 2009 (8). August 2009 (9). July 2009 (7). June 2009 (10). May 2009 (9).

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Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

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Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Labels: Social Media. Using Social Media to Recruit Staff. ► 2009. (69). ► 2009. (69).

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Reid All About it

MAY 1, 2020

We will share data from our Economic Impact on Associations study, which originally launched during the Great Recession in 2009 and has gathered data every year since—including in the weeks leading up to the COVID-19 crisis. How can associations use social media to impact legislative outcomes? 1 CAE credit.

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Nonprofit Marketing Guide

NOVEMBER 11, 2009

I was one of 10 guest speaker’s in Gail Perry’s 2009 Year-End Fundraising Strategy Telesummit. Idealware has published a nice case study on friend-to-friend fundraising , showing how pre-school staff raised money from friends online rather than hosting yet another fundraising event. Fundraising.

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Nonprofit Marketing Guide

APRIL 4, 2012

I want to draw attention to the tech side, which can be forgotten amidst the focus on word-smithing and media savvy. Here’s a great case study: In the 2009 wedding video that went viral , Minnesota couple Jill Peterson, Kevin Heinz and their wedding party danced down the aisle to Chris Brown’s romantic song Forever.

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AMR Management Services

OCTOBER 2, 2012

HBR’s print advertising revenues dropped 24 percent in 2009. In 2009, HBR dove into the digital divide. ” Before 2009, HBR.org was a paid site that housed the magazine content, archives, and online store for books, reprints, and subscriptions. Moreover, the total social media audience is more than 1.1

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Mizz Information

JUNE 24, 2011

Why the Foursquare/AmEx Deal is the Least Likely Thing to Prove Social Medias ROI. Really--were all looking to a company that makes no money off a deal like this to prove the ROI of social media? As a Foursquare user, Im here to tell you--unless you live in Austin or some other social media mecca, nobody uses it.

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Mizz Information

FEBRUARY 23, 2011

I blog about social media and associations--sometimes association social media, sometimes just association stuff, and sometimes just social media. And--sorry, that sentence was too long to add the second half of the "both"--they managed to totally miss out on a huge social media opportunity.

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Beth Kanter

MARCH 24, 2015

I interviewed Jim Murphy , Senior Online Editor, about how Human Rights Watch ’s integrated social media strategy leverages the personal brands HRW 197 employees to get results. The organizational strategy is to impact policy change.

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Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Email This BlogThis!

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Association Adviser

NOVEMBER 21, 2016

Associations that publish advertiser-supported media may hesitate to continue asking for advertising dollars during an economic recession or crisis, but as Sir Martin Sorrell of WPP noted in 2009 , it often costs firms more in the long run to recover the resulting lost ground. Use online media to communicate more. Want proof ?

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Membership Marketing

APRIL 20, 2010

When you compare the percentage of associations that report growth in overall membership , new member acquisition, and membership renewals from 2009 to 2010, you see a consistent downward trend. In 2009, 31 percent of responding associations reported that renewal rates for their organization had decreased in the previous year.

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Membership Marketing

APRIL 4, 2012

. • 86% of associations officially use Facebook as part of their social media. Overall, all the key indicators from the data that I have looked at so far point to a much stronger environment for membership organizations than any time since we began to compile data in 2009. News on Social Media and Membership Marketing.

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The Hourglass Blog

JULY 17, 2010

Inspired by the dedicated, defined and resourced “innovation function” that exists in many for-profit companies, we are examining a series of case studies that profile these processes. Weve now examined enough case studies where we feel ready to start writing a "white paper" on innovation for the association community.

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Beth Kanter

AUGUST 27, 2012

The description: Social Media Nonprofit Measurement: Beyond the BS. This panel will dramatically demonstrate how the practice of measurement, social media, social change, and networks have evolved over the past 5 years. There are many, many interesting nonprofit and social change panels in the panel picker.

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Membership Marketing

DECEMBER 11, 2009

Friday, December 11, 2009. If you would like to take another look at the 2009 Report , here is the link to download a copy: [link]. at Friday, December 11, 2009. December 14, 2009 8:25 AM. December 14, 2009 9:24 AM. ▼ 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9).

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The Hourglass Blog

DECEMBER 2, 2010

As well as over 200 in-depth case studies, it compiles the ideas of 4,500 or so innovation experts and consultancies. Social Media. ► 2009. (61). And the website, when you go to it, says this: Generate has discovered more than 105 areas of best practices in innovation. And Im thinking, fantastic! Innovation.

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Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. Using Social Media to Recruit Staff. ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9).

Social Media 40

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Membership Marketing

JULY 22, 2010

When we look at several key membership marketing functions, our statistics show that email usage has grown from 2009 to 2010. Interestingly, when asked to rate the effectiveness of using email to recruit new members, those who said that email was the “most” effective channel, dropped from 24 percent in 2009 to 10 percent in 2010.

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Membership Marketing

DECEMBER 31, 2009

Thursday, December 31, 2009. at Thursday, December 31, 2009. ▼ 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Social Media. (5). Social Networking. (6). Speaking Engagements. Speaking Engagements. Publications. Happy New Year! One is as though nothing is a miracle.

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Membership Marketing

OCTOBER 7, 2011

Case Study: A Thriving Membership Organization. ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Social Media. (5). Social Networking. (6). . ► April. (5). ► March. (4). ► February. (1). ► January. (3). ► May.

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Membership Marketing

OCTOBER 20, 2011

Case Study: A Thriving Membership Organization. ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Social Media. (5). Social Networking. (6). . ► April. (5). ► March. (4). ► February. (1). ► January. (3). ► May.

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The Hourglass Blog

JUNE 11, 2010

Its an interesting case study, and seems to typify the culture of truth Jamie Notter recently wrote about in Associations Now. Social Media. ► 2009. (61). But heres what I want to focus on. What gives Ludwig the ability to do what he does? Innovation. Leadership. Leadership Potential of GenX. Management.

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Membership Marketing

DECEMBER 21, 2009

Monday, December 21, 2009. Simon Sinek, Start with Why: How Great Leaders Inspire Everyone to Take Action , Penguin Group, 2009, page 53. at Monday, December 21, 2009. December 21, 2009 9:20 PM. December 23, 2009 9:39 AM. December 23, 2009 11:02 AM. ▼ 2009. (69). 2009 Benchmarking Survey. (12).

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Beth Kanter

FEBRUARY 13, 2013

The annual SXSW Interactive Festival is a geek home coming for those who work on the web, social media, and gaming. Nonprofit Social Media Managers Enter The C-Suite: Peer To Peer. The c-suite has just approved your strategy to leverage networks and social media for your mission.

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Membership Marketing

DECEMBER 8, 2009

Tuesday, December 8, 2009. at Tuesday, December 08, 2009. ▼ 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Speaking Engagements.

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Membership Marketing

DECEMBER 10, 2009

Thursday, December 10, 2009. Darryl Walter, Tips for Promoting your Annual Conference, DMAW Marketing Advents, December, 2009, page 7. at Thursday, December 10, 2009. Labels: Marketing Media , Marketing Planning , Trade Show. ▼ 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9).

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Membership Marketing

JUNE 10, 2010

While Facebook, Twitter and LinkedIn are the most commonly used social media tools, they are not necessarily considered the most effective in reaching membership goals by association executives. ► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). ► May. (4). ► April. (4).

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Membership Marketing

JULY 27, 2010

Practical Uses of Social Media for Association Mar. ► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Social Media. (5). Social Networking. (6). Summer Reading. Email Usage Up, but Effectiveness Rated Lower for. 7 Proven Ways to Grow Your Membership. ► June. (3).

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Membership Marketing

MARCH 12, 2012

Fundraising with Social Media. ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Social Media. (5). Social Networking. (6). Helpful Membership Marketing and Management Resour. Updated Membership Marketing Tracking Dashboard. ► 2011. (29).

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Membership Marketing

MARCH 27, 2012

Fundraising with Social Media. ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Social Media. (5). Social Networking. (6). Helpful Membership Marketing and Management Resour. Updated Membership Marketing Tracking Dashboard. ► 2011. (29).

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Membership Marketing

DECEMBER 4, 2009

Friday, December 4, 2009. at Friday, December 04, 2009. ▼ 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Social Media. (5). Social Networking. (6). Speaking Engagements. Speaking Engagements. Publications. Tony Rossell. Email This BlogThis! Labels: Quotes. Newer Post.

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Membership Marketing

DECEMBER 23, 2009

Wednesday, December 23, 2009. at Wednesday, December 23, 2009. December 28, 2009 9:02 AM. December 28, 2009 9:34 AM. ▼ 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Speaking Engagements. Speaking Engagements. Publications. Is a Freemium Membership in Your Future?

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