Nonprofit Marketing Guide

FEBRUARY 23, 2011

During last week’s webinar, Social Media Fear Factor: Getting Over What’s Holding You Back (recording available now to All-Access Pass holders), I asked participants how they felt about the idea that, because of social media, everyone associated with their cause, in any way, is now a potential spokesperson.

Social Media 75

Social Media Newsletter Marketing Communications 75

Jamie Notter

OCTOBER 18, 2011

Social Media is the Wave. The sand castle is your organization, and that first wave is social media. Social media rolled in and really knocked your marketing for a loop, didn’t it? Social media is giving us a bit of an advance warning that things are changing. Social Media.

Social Media 70

Social Media Leadership Innovation Resources 70

Reid All About it

NOVEMBER 11, 2010

In December 2009 new Federal Trade Commission (FTC) guidelines on the use of endorsements and testimonials in advertising took effect. The revised guidelines concern blog posts and other social media word-of-mouth marketing. Porter Novelli also recommends that bloggers who work with marketers create a disclosure policy.

Guidelines 150

Guidelines Social Media Products Review 150

Association Subculture

DECEMBER 14, 2009

Monday, December 14, 2009. Its a Question of Your Honesty - ERC 2009 Ethics Report. The Ethics Resource Center published its 2009 Ethics in Business Report in November 2009. marketing. (2). social media. (3). ▼ 2009. (14). It's a Question of Your Honesty - ERC 2009 Ethics.

Report 100

Report Survey United States Leadership 100

Thanks For Playing

DECEMBER 14, 2011

Punk Views on Social Media is now public, which means you can lurk without getting kicked out! There IS no ROI to social media marketing. But thats OK, because theres no ROI of marketing period. Social media trends for 2012. ► 2009. Alltop Social Media. Newer Post.

Social Media 150

Social Media United States Review Association Management 150

Thanks For Playing

DECEMBER 13, 2011

We also had some great resources listed in our handout: The Altimeter social media measurement compass , aka "what REALLY matters - and its not raw number of fans.". The Marketing Sherpa 2011 Social Marketing Benchmark Report. ► 2009. Alltop Social Media. SmartBrief on Social Media.

Social Media 150

Social Media United States Association Management Report 150

Associations Now

JANUARY 10, 2025

According to Marketing General Incorporateds 2025 Association Outlook Report ( recently covered in a separate article ), only 3 percent of associations are using generative AI for member services and 9 percent for operational efficiency, though larger percentages of professionals say theyre exploring it.

Leadership 69

Leadership Survey Course Social Media 69

Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts. In 2009, the top reason to join was access to specialized information.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

Thanks For Playing

MAY 22, 2012

With ASAEs Membership, Marketing & Communications Conference this week and an upcoming vacation, T4P is going on a little hiatus. ► 2009. Alltop Social Media. How to Manage Social Employees, Social Media at Events, and Car Talk. SmartBrief on Social Media. Thanks For Playing.

Social Media 150

Social Media United States Association Management Maine 150

YourMembership

MARCH 1, 2012

March 1st, 2012 | Posted in Membership Management , Social Media and Business Trends. I wrote about how sales hinged on referrals back in 2009 and it still holds true – maybe more so - your customers are your marketers. Smith is the Director, Inbound Marketing at YourMembership.com. YourMembership.com Blog.

Membership Management 150

Membership Management Software Social Media Price 150

Thanks For Playing

JULY 3, 2012

Youre putting together a marketing campaign. Labels: Marketing. A Recipe for Social Media ROI. ► 2009. Alltop Social Media. How to Manage Social Employees, Social Media at Events, and Car Talk. SmartBrief on Social Media. skip to main | skip to sidebar.

Social Media 150

Social Media United States Review Process 150

Thanks For Playing

JULY 19, 2012

I just finished Andy Sernovitzs Word of Mouth Marketing: How Smart Companies Get People Talking. Some of the key points that particularly struck me include: In an era of social networking and nearly ubiquitous connectivity, customer service may be your MOST important marketing tactic. Marketing is what you DO. Newer Post.

Review 150

Review Social Media United States America 150

Spark Consulting

DECEMBER 3, 2013

The last online community software guide for associations came out in 2009. Obviously, the market looks very different now, both on the association side and on the software side. Between the continued curiosity of association executives and growth of software options, the market is ripe for this paper.

Software 150

Software Social Media Review Process 150

Thanks For Playing

JANUARY 26, 2012

And all of us good little marketers nod our heads in agreement with the above. Labels: branding , Marketing. ► 2009. Alltop Social Media. How to Manage Social Employees, Social Media at Events, and Car Talk. SmartBrief on Social Media. Share on FriendFeed. Newer Post.

Social Media 150

Social Media United States Association Management Price 150

Thanks For Playing

APRIL 26, 2012

” They asked each speaker to answer (in 75 words or less) the question: What development, trend, or marketing innovation do you predict will be in place by the fall of 2012 to influence every direct marketer’s year-end planning? ► 2009. Alltop Social Media. SmartBrief on Social Media.

Social Media 150

Social Media United States DC Innovation 150

Thanks For Playing

JUNE 19, 2012

This may be the most important question you need to ask yourself when launching a marketing campaign. Labels: Marketing. ► 2009. Alltop Social Media. How to Manage Social Employees, Social Media at Events, and Car Talk. SmartBrief on Social Media. 19 June 2012. Newer Post.

Social Media 150

Social Media United States Association Management Maine 150

Wild Apricot

DECEMBER 8, 2010

Network for Good and TrueSense Marketing have just released a landmark study of “the online giving experience” between 2003 and 2009. The Online Giving Study looks at $381 million in donations made to 66,470 different nonprofits through the nonprofits’ websites, donation portals and social networks. read more ).

Marketing 150

Marketing Social Media Technology 150

Thanks For Playing

MAY 17, 2012

Other major topics include ASAE and various things related to ASAE, changeblogging, social media and specific social media technologies, generations, innovation, leadership, membership, and marketing, and Jamie Notter has the distinction of being the person I reference most often (hey, the man writes good stuff).

Social Media 150

Social Media United States Course Association Management 150

Nonprofit Marketing Guide

DECEMBER 27, 2010

If you’ve been reading my blog for awhile, you’ll remember the “thank you&# note experiment I did in 2008 and 2009. Option 3: Track Communications as a Social Media Fan. Interested in tracking something else related to nonprofit marketing, communications, or fundraising? Option 4: Make Up Your Own!

Marketing 75

Marketing Social Media Communications Newsletter 75

Thanks For Playing

MARCH 6, 2012

Evolving Membership Models, with Barbara Armentrout, Marketing General Inc. ► 2009. Alltop Social Media. How to Manage Social Employees, Social Media at Events, and Car Talk. SmartBrief on Social Media. Social Media And Events Continue To Grow: 2012 Research.

Social Media 150

Social Media United States America Association Management 150

Membership Marketing

MARCH 8, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Fundraising with Social Media. Labels: Social Media. There is no doubt that social media efforts can be a challenge.

Social Media 40

Social Media Marketing Price Survey 40

Thanks For Playing

APRIL 5, 2012

Have a conference thats for marketing directors? Why are you sending a thousand marketing messages to CEOs? As we all know by now, one of the key differences to social media is that its a PULL mechanism. Were still using these platforms as push marketing outlets. ► 2009. Alltop Social Media.

Social Media 150

Social Media Revenue United States Directory 150

Nonprofit Marketing Guide

AUGUST 7, 2009

As you may know, I am in the middle of writing the full-length, printed book version of Nonprofit Marketing Guide, to be published in Spring 2010 by Jossey-Bass. Here is the my list of 10 marketing realities for nonprofits, with abridged commentary. Reality 1: Marketing is not a dirty word. Reality 4: Old people are online.

Marketing 87

Marketing Social Media Communications Press Release 87

Thanks For Playing

JULY 27, 2012

Ill be doing strategic membership and marketing consulting for associations that have the will and the capacity to take some risks in the service of big goals. A Recipe for Social Media ROI. ► 2009. Alltop Social Media. How to Manage Social Employees, Social Media at Events, and Car Talk.

Social Media 150

Social Media United States Review Association Management 150

Membership Marketing

APRIL 12, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. News on Social Media and Membership Marketing. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

Social Media 40

Social Media Marketing Price Survey 40

Thanks For Playing

DECEMBER 27, 2011

Either as a result of the slowdown in hiring or the changing needs of the market or both, CEO Update is a lot more than just job openings these days. ► 2009. Alltop Social Media. How to Manage Social Employees, Social Media at Events, and Car Talk. SmartBrief on Social Media.

Social Media 150

Social Media United States Review Association Management 150

Membership Marketing

JULY 12, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation.

Social Media 40

Social Media Marketing Price Survey 40

Thanks For Playing

APRIL 12, 2012

Register for ASAEs Membership, Marketing & Communications Conference in May, or keep an eye on their YouTube channel around late June, when the recordings are likely to go live. ► 2009. Alltop Social Media. How to Manage Social Employees, Social Media at Events, and Car Talk. ► July.

Social Media 150

Social Media United States Maine DC 150

Mizz Information

JUNE 29, 2011

Social Media Software + Silos Redux. The big thing these days is social media software–everyone wants to get into the game. I mean, why wouldn’t they, with revenue from enterprise social software projected to surpass $769 million in 2011? Vocus added social media monitoring.

Social Media 40

Social Media Software Cost System 40

Aaron Wolowiec

APRIL 17, 2012

What I find most fascinating, however, is that Christina Milian has joined the lineup this season as the show’s social media correspondent. QVC established its Facebook page in July 2008 and its Twitter page in January 2009. How would a dedicated social media correspondent change the face of your next program or event?

Social Media 100

Social Media Video Conference Recruitment 100

Old ClayBurn Association Management

APRIL 26, 2012

The Beauty of Istanbul → Social Media Panel: The How & Why for Your Association. This entry was posted in Social Media and tagged affiniscape , social media. Social Media Panel: The How & Why for Your Association. social media. social media marketing.

Social Media 40

Social Media Class Software Video 40

Thanks For Playing

JULY 10, 2012

Years ago Association Forum did something like this with Pine and Gillmore (The Experience Economy) as the sages on the stage and the sections c0o-led by association profs and consultants, each focused on a particular functional area: marketing, etc. A Recipe for Social Media ROI. ► 2009. Alltop Social Media.

Proposal 150

Proposal Social Media Conference Review 150

Mizz Information

FEBRUARY 2, 2011

Social Media" or "Social Networking"--Which Term is Correct? I recently learned that Forrester Research has launched new online communities aligned by professional role: IT, Technology Industry, and Marketing & Strategy professionals. December 2009 (10). November 2009 (10). October 2009 (10).

Social Media 40

Social Media Strategy Marketing Technology 40

Association Adviser

DECEMBER 15, 2017

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing.

Marketing 65

Marketing Social Media Revenue United States 65

Jamie Notter

MAY 7, 2012

I am posting my slides, below from the two presentations I did in Belgium at the Fusion Marketing Experience conference (which together cover all that I spoke about in Chicago, and then some). Social Media. December 2009 (8). November 2009 (7). October 2009 (8). September 2009 (8). August 2009 (9).

Chicago 70

Chicago Social Media Proposal Leadership 70

Association Adviser

DECEMBER 15, 2017

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing.

Marketing 60

Marketing Social Media Revenue United States 60

Jamie Notter

DECEMBER 9, 2011

He listed it as one of the top 2 books on social media that has been released all year. And if you don’t know him, Danny Brown is kind of a big deal in the social media world. Social Media. December 2009 (8). November 2009 (7). October 2009 (8). September 2009 (8).

Review 70

Review Social Media Leadership Innovation 70