Nonprofit Marketing Guide

MAY 16, 2012

Last month, I highlighted some benchmarks in both social media and email marketing that were released in recent reports so that you could see how your nonprofit stacked up. This compares unfavorably to the 20% growth rate achieved in 2010, but is up from the 14% achieved in 2008 and 2009.

Revenue 82

Revenue Email Marketing Social Media Price 82

Membership Marketing

MARCH 8, 2012

Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars. Labels: Social Media. There is no doubt that social media efforts can be a challenge. Fundraising with Social Media.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

APRIL 12, 2012

News on Social Media and Membership Marketing. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Labels: Social Media. Using Social Media to Recruit Staff. ► 2009. (69). ► 2009. (69).

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Jamie Notter

OCTOBER 25, 2011

The product starts valuing the great salesmen, because they’re the ones who can move the needle on revenues, not the product engineers and designers. The phrase that jumps out at me is “they’re the ones who can move the needle on revenues.” There’s nothing wrong with moving the needle on revenues of course.

Revenue 70

Revenue Leadership System Products 70

Associations Now

JANUARY 6, 2019

As it happens, I entered the association world 10 years ago, and 2009 was the year associations began truly feeling the pain of the recession that formally started in 2007. As revenues began to trickle at associations and travel budgets tightened, there was much talk about what kind of technological fixes might help right the ship.

Revenue 73

Revenue Social Media Tools Strategy 73

Jamie Notter

MARCH 14, 2012

They’re going to stick with their online encyclopedia and a set of educational curricula (which actually accounts for 85% of their revenue anyway…who knew?). Social Media. December 2009 (8). November 2009 (7). October 2009 (8). September 2009 (8). August 2009 (9). July 2009 (7).

New York 70

New York Library Leadership Social Media 70

Jamie Notter

FEBRUARY 16, 2012

They do $700 million in revenue a year, so this is not a small company. Social Media. December 2009 (8). November 2009 (7). October 2009 (8). September 2009 (8). August 2009 (9). July 2009 (7). June 2009 (10). May 2009 (9). April 2009 (15). March 2009 (12).

Review 70

Review Leadership Tips Social Media 70

Membership Marketing

DECEMBER 22, 2011

Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Labels: new products , Non-Dues Revenue. Non Dues Revenue and Affinity Programs for Members. ► 2009. (69). ► 2009. (69).

Revenue 40

Revenue Discount Directory Price 40

Association Adviser

DECEMBER 15, 2017

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. That’s a lot of meetings – and a lot of revenue potential. Likewise, during the 2012 calendar year, 1.83

Marketing 66

Marketing Social Media Revenue United States 66

Higher Logic

DECEMBER 22, 2015

James Baumann (ACUHO): AS a director of communications, I was interested in community as an outgrowth of social media. Tom Morrison (MTI): I’ve been in community management since 2009. Ben: When you can see activity that shows social proof, it also shows the powers that be the community is active and vibrant.

Social Media 120

Social Media Library Resources Guidelines 120

AMR Management Services

OCTOBER 2, 2012

Unfortunately, media and associations have been experiencing a similar pattern disruptive to the status quo, which has been accelerating through the last decade: trends toward digital publishing, online engagement and community-generated content. Like many print media outlets, HBR was facing declining subscriptions and advertising.

Case Study 64

Case Study Library Content Kentucky 64

Old ClayBurn Association Management

SEPTEMBER 29, 2011

The IRS has implemented new compliance requirements through Internal Revenue Code Section 6050W that will affect all merchants (including government and non-profit entities). Social Media Panel: The How & Why for Your Association. social media. social media marketing. social media profile.

Report 40

Report Social Media Class Software 40

Association Adviser

DECEMBER 15, 2017

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. That’s a lot of meetings – and a lot of revenue potential. Likewise, during the 2012 calendar year, 1.83

Marketing 60

Marketing Social Media Revenue United States 60

Mizz Information

APRIL 30, 2012

I just read a post about an upcoming membership marketing benchmarking report, specifically detailing the part of the report that addresses social media use by associations. In case youre interested in the non-social media side of me, I do love me some Pinterest. December 2009 (10). November 2009 (10).

Social Media 40

Social Media Report Software Resources 40

Association Adviser

MARCH 19, 2013

The approach for generating revenue outside of membership dues is no exception. Very few organizations escaped the economic downturn of 2008-2009 and the slow-growth mindset that still follow us today. Like a lot of things in the association world, a great deal has changed since Association Adviser ’s debut in March of 2010.

Revenue 60

Revenue Cost America Social Media 60

Mizz Information

JUNE 24, 2011

Why the Foursquare/AmEx Deal is the Least Likely Thing to Prove Social Medias ROI. Really--were all looking to a company that makes no money off a deal like this to prove the ROI of social media? As a Foursquare user, Im here to tell you--unless you live in Austin or some other social media mecca, nobody uses it.

Social Media 40

Social Media Austin Case Study Revenue 40

Mizz Information

MAY 8, 2012

and suddenly the magical "engagement" Facebook no doubt promised would be the result of implementing a social reader app goes up in a puff of smoke. 85% of Facebooks 2011 revenue came from ads. In case youre interested in the non-social media side of me, I do love me some Pinterest. December 2009 (10).

Social Media 40

Social Media Washington Revenue Cost 40

Mizz Information

JULY 12, 2012

Especially since you are one of the more influential social media people. In case youre interested in the non-social media side of me, I do love me some Pinterest. I am an online community & social media manager for an association, love movies and books, and have been blogging since 2005. July 2009 (10).

Social Media 40

Social Media Products Marketing Revenue 40

Mizz Information

DECEMBER 14, 2011

Communication --Weve all heard of "build it and they will come" syndrome when it comes to social media, but a whole member category basically built on pay your dues to join then figure it out from there? Advertising/Revenue --I have to admit Im kind of sad to see this thing fail because I think it could have been a success.

Social Media 40

Social Media Revenue Discount Products 40

Mizz Information

FEBRUARY 15, 2011

If I had to guess, Id say right about the time when statistics start to show that websites are generating a bunch of revenue as a result of the content users are providing for free." In case youre interested in the non-social media side of me, I do love me some Pinterest. December 2009 (10). November 2009 (10).

Social Media 40

Social Media New York Content Revenue 40

Association Subculture

NOVEMBER 29, 2011

I believe a strategic plan, linked to nothing but short term revenues, is a ticket to irrelevance. social media. (3). ► 2009. (14). And all of those things I mentioned - quick, nimble, entrepreneurial, etc., are excellent strategies and tactics to use - but only when in pursuit of big vision. generations. (2).

United States 100

United States Leadership Education Strategy 100

Association Subculture

FEBRUARY 24, 2010

Non-dues Program Proliferation – If a little non-dues revenue is good, more is better right? Beware of leaders who become obsessed with non-dues revenue programs as a way to generate additional income. social media. (3). ► 2009. (14). Not necessarily. generations. (2). governance. (6). information. (1).

Recruiting 100

Recruiting Recruitment Leadership Revenue 100

Mizz Information

JUNE 21, 2011

In the case of United Breaks Guitars, the figure of $180 million has been tossed around, which I think is a bit of a reach, but even without the drop in stock price allegedly caused by the incident, there are certainly costs associated with managing a brands reputation in this age of social sharing. December 2009 (10). August 2009 (8).

Social Media 40

Social Media Class Cost Price 40

Mizz Information

JANUARY 20, 2011

Facebooks revenue model is largely comprised of two things: selling ads and selling users information. In case youre interested in the non-social media side of me, I do love me some Pinterest. I am an online community & social media manager for an association, love movies and books, and have been blogging since 2005.

Social Media 40

Social Media Content Revenue Video 40

Membership Marketing

APRIL 20, 2010

When you compare the percentage of associations that report growth in overall membership , new member acquisition, and membership renewals from 2009 to 2010, you see a consistent downward trend. In 2009, 31 percent of responding associations reported that renewal rates for their organization had decreased in the previous year.

Marketing 40

Marketing Report Survey Price 40

Associations Now

NOVEMBER 25, 2015

Steered by the vision of Roman Tsunder, founder of ACCESS 360 Media, PTTOW brings together influential leaders, entrepreneurs, and artists in order to reach new innovative heights on a global scale. Don’t get overwhelmed by social media statistics.

Philadelphia 40

Philadelphia Social Media Revenue Project 40

Association Adviser

NOVEMBER 21, 2016

Associations that publish advertiser-supported media may hesitate to continue asking for advertising dollars during an economic recession or crisis, but as Sir Martin Sorrell of WPP noted in 2009 , it often costs firms more in the long run to recover the resulting lost ground. Use online media to communicate more. Want proof ?

Case Study 60

Case Study Directory Cost Revenue 60

GlowGlobally

JANUARY 30, 2009

« Social Media and Viral Marketing for Global Fundraising Advocacy. Of course, the irony is that these policies end up costing the same governmental entities substantial dollars in lost business opportunities and tax revenue. Market & Biz Plan. Membership. Public Affairs. Good Meeting Strategy Reduces Risk Abroad.

Strategy 60

Strategy United States Cost Revenue 60

Membership Marketing

JUNE 10, 2010

Out of a list of 10 options, association executives are most likely to rank growth in member counts (22%), revenue growth (21%), and net revenue growth (21%) as the primary definition of success for their organization. ► 2009. (69). 2009 Benchmarking Survey. (12). Ten Top Tips from the Membership Marketing Benchma.

Report 40

Report Tips Marketing Price 40

Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Tony Rossell. Thanks Tony.

Marketing 40

Marketing Social Media Case Study Price 40

Membership Marketing

MARCH 11, 2010

On March 5, 2009 the Dow Jones hit a low of 6,594.44 The only option now for fiscal health is to grow revenue. VanBuskirk goes on to say, “If youre going to make a successful shift back into growth mode, you have to retool the organization for driving revenue vs. saving money. ► 2009. (69). Publications.

Marketing 40

Marketing Price Survey Revenue 40

Membership Marketing

APRIL 4, 2012

. • 86% of associations officially use Facebook as part of their social media. Overall, all the key indicators from the data that I have looked at so far point to a much stronger environment for membership organizations than any time since we began to compile data in 2009. News on Social Media and Membership Marketing.

Report 40

Report Marketing Price Survey 40

Membership Marketing

DECEMBER 11, 2009

Friday, December 11, 2009. If you would like to take another look at the 2009 Report , here is the link to download a copy: [link]. at Friday, December 11, 2009. December 14, 2009 8:25 AM. December 14, 2009 9:24 AM. ▼ 2009. (69). 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1).

Marketing 40

Marketing Survey Analysis Price 40

Association Adviser

FEBRUARY 15, 2013

2 and became CEO in 2009—how’s that for timing [chuckling]? About half of our members are “mom and pop” family-owned businesses, typically with two to four car washes and less than $10 million in annual revenue. EW: 2009 was a very tough year, but it’s been double-digit growth ever since. I came into ICA as the No.

America 60

America Tools Cost Industry 60

Membership Marketing

JULY 22, 2010

When we look at several key membership marketing functions, our statistics show that email usage has grown from 2009 to 2010. Interestingly, when asked to rate the effectiveness of using email to recruit new members, those who said that email was the “most” effective channel, dropped from 24 percent in 2009 to 10 percent in 2010.

Recruiting 40

Recruiting Recruitment Survey Price 40