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Today, we are going to take a look at emailmarketing and fundraising using data from these reports: Sage Nonprofit Solutions EmailMarketing Report 2012 (Sage). 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). Email Goals and Results. Email Evaluation. EmailMarketing Challenges.
Last month, I highlighted some benchmarks in both social media and emailmarketing that were released in recent reports so that you could see how your nonprofit stacked up. Here are the key findings from each report: 2012 Online Marketing Nonprofit Benchmark Index Study (Convio, which includes orgs of all sizes in the study).
1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010). Generating non-dues revenue from communications is a greater problem this year, with more than half (54 percent) of respondents stating they have trouble generating significant non-dues revenue from their publications.
And give your remarks on emailmarketing book. ► 2010. (46). Marketing News. 2010 Benchmarking Survey. (14). new markets. (1). Non-Dues Revenue. (1). Online Marketing. (6). Your site has informative stuff. March 15, 2012 7:04 AM. youtube views. ► September. (3). ► August. (1).
Associations already create so much of their own content and deluge members with email--it will be hard to lose the "theres no such thing as too much" mentality. And if their own content isnt enough to drown members, how many associations also rent their email lists as a source of revenue? December 2010 (8). May 2010 (8).
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