2010 Email Marketing Social Media 
Nonprofit Marketing Guide
APRIL 19, 2012
On Wednesday, I shared how nonprofits are using social media according to reports released over the last few weeks. Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). Email Goals and Results.
Nonprofit Marketing Guide
MAY 16, 2012
Last month, I highlighted some benchmarks in both social media and email marketing that were released in recent reports so that you could see how your nonprofit stacked up. This compares unfavorably to the 20% growth rate achieved in 2010, but is up from the 14% achieved in 2008 and 2009.
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Membership Marketing
MARCH 8, 2012
Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars.
Membership Marketing
JULY 26, 2018
Here are some of the major changes associations have put in place in their membership marketing efforts. By 2018, word-of mouth recommendations, email marketing, and promotions to/at your association’s conferences or trade shows are affirmed as the most effective recruitment techniques.
Moving through the Association World
DECEMBER 28, 2010
Here are a few online resources that I used in 2010 that improved my productivity and the way my clients did business. Another great tool I began to use in 2010 was MailChimp, www.mailchimp.com. An email marketing tool, MailChimp offers a free account that can be extremely helpful to small associations.
Nonprofit Marketing Guide
AUGUST 7, 2009
As you may know, I am in the middle of writing the full-length, printed book version of Nonprofit Marketing Guide, to be published in Spring 2010 by Jossey-Bass. Smart nonprofits are now using social media tools to create those same cozy feelings online. But now larger nonprofits must contend with this reality too.
Association Adviser
OCTOBER 13, 2016
1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010). Facebook once was considered the sacred personal social media spot for members, but pushing information into a news feed (where members have an option to view or not) is a smart move that associations are embracing.
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