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What's Your Non-Profit's Content Marketing Strategy?

Wild Apricot

Six out of 10 professional marketers are spending more on content marketing in 2010, for the third year in a row. Because content marketing works. Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing.

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Student Memberships Could Be a Thing of the Past

Association Analytics

We’re seeing less and less kids moving into higher education , with enrollments dropping over 8 percent between 2010’s all-time peak and 2021. Many Americans now question whether a bachelor’s degree is worth the investment, given the often-disappointing returns in the job market. Student membership faces many headwinds.

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Your Membership Marketing Playbook for Turbulent Times

Membership Marketing

For over a decade the Membership Marketing Benchmarking Report has captured association membership best practices and statistics. Following the economic downturn, the proportion of associations reporting increased membership rapidly rose from a low of 36% in the 2010 report to nearly 50% and higher in the following benchmarking years.

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You’ve Got to Read This: December 7, 2010

Reid All About it

Then a post by Shelly Alcorn appeared in my Reader, What Associations Can Learn from the Reinvention Summit 2010. Heidi Cohen has a helpful post at the Content Marketing Institute — How to Organize Your Blog Team (Hint: It’s NOT Just Marketing!). My eyes and mind are wide open now – chewing, digesting and thinking.

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2010 Membership Marketing Benchmarking Survey

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Friday, February 12, 2010. 2010 Membership Marketing Benchmarking Survey: Please Participate. at Friday, February 12, 2010.

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Membership Marketing Blog: ASAE 2010 Marketing & Membership.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Tuesday, June 1, 2010. ASAE 2010 Marketing & Membership Conference. My company, Marketing General, Inc. Publications.

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Association Subculture Word for 2010 - Authenticity

Association Subculture

Monday, January 11, 2010. Association Subculture Word for 2010 - Authenticity. And blog about in 2010. Ive been inspired by the idea of picking a word (or series of words) to define actions to focus on in 2010. Lets see what we can do to change that in 2010. marketing and communications. Authenticity.

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