Membership Marketing

JULY 12, 2010

Monday, July 12, 2010. Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

APRIL 12, 2012

News on Social Media and Membership Marketing. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

JULY 26, 2018

The channels that associations use for membership recruitment and engagement show the most significant change. In 2009, 46% of participants said that direct mail was the most effective membership recruitment channel. Direct mail is cited only by individual membership associations as one of the top three recruitment channels.

Marketing 76

Marketing Analysis Recruitment Recruiting 76

Membership Marketing

FEBRUARY 12, 2010

Friday, February 12, 2010. 2010 Membership Marketing Benchmarking Survey: Please Participate. We have just launched the questionnaire for the 2010 Membership Marketing Benchmarking Survey and I want to invite each of you who work for a membership organization to participate. at Friday, February 12, 2010. ▼ 2010. (46).

Survey 40

Survey Marketing Analysis Price 40

Optimist Consulting

MAY 22, 2014

I was recently asked to talk about social media and sporting membership governing bodies at the MemCom conference; you can download my presentation here. Since 2010, 40,000 women have played through the ‘Back to Netball’ programme. Membership Recruitment Membership retention' It is great to see their approach paying off.

Recruitment 100

Recruitment Recruiting Social Media Maine 100

Membership Marketing

MARCH 8, 2012

Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars. Labels: Social Media. There is no doubt that social media efforts can be a challenge. Fundraising with Social Media.

Social Media 40

Social Media Marketing Price Survey 40

Optimist Consulting

DECEMBER 4, 2012

The newspapers free member’s only online community has grown to over 6,000 subscribers since it was launched in 2010. Connect via their social media channels. Then they build on this by using social media to push out their content and interact with followers across a variety of platforms.

Social Media 100

Social Media Revenue Content Communications 100

Velvet Chainsaw

OCTOBER 3, 2012

Jenise Fryatt , co-owner/marketing director for Icon Presentations AV for events, recently wrote about speaking on social media for a large industry conference. I applaud this conference and its leadership for leveraging social media and asking the speaker to help promote the event through social media.

Social Media 40

Social Media Guidelines Conference Discount 40

Jamie Notter

MAY 16, 2012

He is ridiculously smart, and a fellow Que author–his book is called Social Media ROI. But I have to be careful not to fall into the trap of viewing the military from a solely “Hollywood” lens, where drill sergeants make recruits do stupid or humiliating things to toughen them up. Social Media.

Social Media 70

Social Media Leadership Innovation Recruiting 70

Membership Marketing

JUNE 1, 2010

Tuesday, June 1, 2010. ASAE 2010 Marketing & Membership Conference. At the reception, we will also be distributing the executive summary of the 2010 Membership Marketing Benchmarking Report. at Tuesday, June 01, 2010. Labels: 2010 Benchmarking Survey , ASAE. ▼ 2010. (46). 2010 Benchmarking Survey. (14).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

OCTOBER 19, 2010

Tuesday, October 19, 2010. Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? at Tuesday, October 19, 2010. November 15, 2010 11:18 AM.

Recruitment 40

Recruitment Recruiting Price Chicago 40

Membership Marketing

JUNE 5, 2012

Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. If you have strong returns from your recruitment efforts, you probably are not reaching your full market potential. Speaking Engagements. Speaking Engagements.

Recruitment 40

Recruitment Recruiting Price Survey 40

SCD Group

OCTOBER 4, 2012

Association Member Recruitment: New Opportunities vs Same Old Ways. and made me wonder about the changes in “association recruitment.” Types and methods of promoting - anything special I should think about beyond email, newsletter, website, and social media promotion? Stronger by Association. at 4:27 PM.

Recruitment 40

Recruitment Recruiting Newsletter Content 40

Jamie Notter

JULY 18, 2011

We need more workplaces where people understand the genesis of the differences, not so we can develop catchy new recruitment campaigns that will score us more Millennials, but so we can ask better questions of our coworkers, experiment with more flexibility in our systems, and solve tough problems in ways that work better for everyone.

millennials 70

millennials System Leadership Social Media 70

Association Subculture

FEBRUARY 24, 2010

Wednesday, February 24, 2010. The leaders who focus on “more” often judge staff and volunteer performance on new member recruitment numbers rather than current member retention. social media. (3). skip to main | skip to sidebar. How the Mighty Fall - Associations at Risk - Part 2 of 5. How long will it last?

Recruiting 100

Recruiting Recruitment Leadership Revenue 100

Membership Marketing

JANUARY 27, 2010

Wednesday, January 27, 2010. Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. at Wednesday, January 27, 2010. March 19, 2010 6:49 AM.

Recruitment 40

Recruitment Recruiting Marketing Price 40

Membership Marketing

JULY 22, 2010

Thursday, July 22, 2010. Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. When we look at several key membership marketing functions, our statistics show that email usage has grown from 2009 to 2010. at Thursday, July 22, 2010. Labels: 2010 Benchmarking Survey. July 23, 2010 1:10 PM.

Recruitment 40

Recruitment Recruiting Survey Price 40

Association Subculture

JANUARY 19, 2010

Tuesday, January 19, 2010. social media. (3). ▼ 2010. (24). Association Subculture Word for 2010 - Authenticit. skip to main | skip to sidebar. Authenticity in Association Governance - Building Empire. Too bad, people say whats wrong with the kids today. Tell you right now theyve got nothing to lose.

Leadership 100

Leadership Committee Course United States 100

Membership Marketing

APRIL 20, 2010

Tuesday, April 20, 2010. When you compare the percentage of associations that report growth in overall membership , new member acquisition, and membership renewals from 2009 to 2010, you see a consistent downward trend. In 2010, 44 percent of associations reported a decline in renewal rates. at Tuesday, April 20, 2010.

Marketing 40

Marketing Report Survey Price 40

Membership Marketing

APRIL 27, 2010

Tuesday, April 27, 2010. In our 2010 Membership Marketing Benchmarking study, we asked respondents to identify their association by what membership structure they operated under: trade or organizational, individual, or both. at Tuesday, April 27, 2010. Labels: 2010 Benchmarking Survey. April 28, 2010 5:32 AM.

Marketing 40

Marketing Survey Analysis Price 40

Membership Marketing

NOVEMBER 1, 2010

Monday, November 1, 2010. Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. at Monday, November 01, 2010. November 23, 2010 9:40 AM. Speaking Engagements.

Tools 40

Tools Marketing Recruitment Recruiting 40

Membership Marketing

APRIL 9, 2010

Friday, April 9, 2010. The Push and Pull of Membership Recruitment. However, we live in a time of exciting change and the paradigm for membership recruitment is changing with it. • Social Media Ads. • Affinity Media. Is it time to put a little PULL into your membership recruitment efforts?

Marketing 40

Marketing Recruitment Recruiting Survey 40

Membership Marketing

JANUARY 19, 2010

Tuesday, January 19, 2010. Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. at Tuesday, January 19, 2010. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2010. (46).

Marketing 40

Marketing Social Media Price Survey 40

Membership Marketing

NOVEMBER 4, 2010

Thursday, November 4, 2010. In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. at Thursday, November 04, 2010. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2010.

Social Media 40

Social Media System Price Survey 40

Membership Marketing

SEPTEMBER 13, 2010

Monday, September 13, 2010. More Marketing Channels Available for Membership Recruitment. ” Ideally, careful tracking of membership recruitment will help define what marketing channels are most effective for your organization. at Monday, September 13, 2010. Labels: Marketing Media , Membership Recruitment.

Marketing 40

Marketing Recruitment Recruiting Price 40

Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Tony Rossell. Tony Rossell.

Marketing 40

Marketing Social Media Case Study Price 40

Membership Marketing

SEPTEMBER 3, 2010

Friday, September 3, 2010. In fact, word-of-mouth marketing tied for the top spot as the most effective method of new member recruitment in our 2010 Membership Marketing Benchmarking Report. at Friday, September 03, 2010. September 4, 2010 4:28 AM. September 13, 2010 4:01 PM. ▼ 2010. (46).

Marketing 40

Marketing Recruitment Recruiting Price 40

Membership Marketing

JUNE 10, 2010

Thursday, June 10, 2010. For associations with over 5,000 members, direct mail is considered the most effective channel for new member recruitment. Approximately two-thirds of respondents report using mailed welcome kits, a decrease from the 2009 study of 15 percentage points (68% in 2010 vs. 83% in 2009). June 19, 2010 4:27 PM.

Report 40

Report Tips Marketing Price 40

Event Industry News

OCTOBER 3, 2018

A virtual event is so much more with social media integration, engagement tools including live chat, audio and video chat mean those attending the events are more actively participating and engaging than ever before, particularly the ‘keyboard warrior’ generation for whom virtual is the norm. by Gavin Newman, Events Director at iVent.

Recruiting 55

Recruiting Recruitment Video Technology 55

Membership Marketing

FEBRUARY 25, 2010

Thursday, February 25, 2010. We are closing the questionnaire for the 2010 Membership Marketing Benchmarking Survey. at Thursday, February 25, 2010. Labels: 2010 Benchmarking Survey. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2010. (46). 2010 Benchmarking Survey. (14).

Marketing 40

Marketing Survey Analysis Price 40

Association Adviser

JUNE 18, 2013

Keeping up with compliance has been a big issue, especially as banking regulations have toughened since the financial crisis and passage of the 2010 Dodd-Frank Reform Act. AA: Do you have any special strategies for recruiting and retaining younger members of the profession? They’re not as deeply engrossed in social media yet.

Texas 60

Texas Austin Social Media Recruiting 60

AMR Management Services

OCTOBER 2, 2012

Until 2010, the venerable business journal was Struggling With Decline. Like many print media outlets, HBR was facing declining subscriptions and advertising. And subscriptions fell 4 percent from 2008 to 2010. In addition, HBR made it much easier to connect with the content through social media. ► 2010. (42).

Case Study 64

Case Study Library Content Kentucky 64

Membership Marketing

JULY 1, 2010

Thursday, July 1, 2010. at Thursday, July 01, 2010. July 2, 2010 9:32 AM. July 2, 2010 1:41 PM. August 12, 2010 3:57 PM. August 12, 2010 4:23 PM. Unleash the Power of Market Testing in your Membership Recruitment. Speaking Engagements. Speaking Engagements. Publications. Feel free to download a copy.

Marketing 40

Marketing Price Survey Analysis 40

AMR Management Services

SEPTEMBER 27, 2012

Although I think we’re all tired of hearing the fear and dread about how social media will kill the association – I don’t think that’s true. Nor do many of us have any interest in learning why Twitter or other social media could be better at delivering “networking and knowledge sharing.”

Social Media 64

Social Media Library Kentucky Directory 64

Membership Marketing

MARCH 31, 2010

Wednesday, March 31, 2010. Over a million pieces of recruitment mail were analyzed that went out over several campaigns and there were over 10,000 paid responses. at Wednesday, March 31, 2010. March 31, 2010 3:30 PM. April 9, 2010 10:24 AM. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Rhode Island South Dakota West Virginia 40

Membership Marketing

NOVEMBER 15, 2010

Monday, November 15, 2010. at Monday, November 15, 2010. November 16, 2010 6:22 AM. November 18, 2010 4:37 PM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2010. (46). Using Social Media to Recruit Staff. 2010 Benchmarking Survey. (14). Publications.

Price 40

Price Survey Recruiting Recruitment 40

Membership Marketing

DECEMBER 11, 2009

Over the next couple of weeks, I am beginning to work on the questionnaire for the 2010 version of the Membership Marketing Benchmarking Survey. Labels: 2010 Benchmarking Survey. I will add that to the report for 2010. Unleash the Power of Market Testing in your Membership Recruitment. ► 2010. (46).

Marketing 40

Marketing Survey Analysis Price 40