2012 Communications Email Marketing 
Nonprofit Marketing Guide
APRIL 19, 2012
Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). 2012 eNonprofit Benchmarks Study (M+R and NTEN). Email Evaluation.
Nonprofit Marketing Guide
NOVEMBER 29, 2011
I just received this interesting chart from MarketingSherpa about the evolution of email marketing in the business world. Finally, marketers are still playing around with testing and funnel optimization (the paths you create for people to subscribe and get more engaged with you), with many organizations still in the trial phase.
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Nonprofit Marketing Guide
DECEMBER 22, 2011
I released the 2012 Nonprofit Communications Trends Report yesterday to everyone who requested an advance copy. Only ¼ of nonprofits (24%) have a written and approved marketing plan for 2012. Only ¼ of nonprofits (24%) have a written and approved marketing plan for 2012. I’ll share more in 2012!
Higher Logic
DECEMBER 5, 2017
If you send email or maintain a user database and have any members, customers, or prospects in the European Union, you’ve probably heard about the Global Data Protection Regulation (GDPR). Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. First, a little history.
Nonprofit Marketing Guide
JUNE 29, 2012
It’s time for the 2012 Nonprofit Tagline Awards (The Taggies) again! Do Old Wives’ Email Marketing Tales Hold True? This post by Vertical Response busts 5 myths of email marketing. Nonprofit Marketing Training. Enjoy this week’s edition of Mixed Links!
Nonprofit Marketing Guide
AUGUST 23, 2012
Every nonprofit communicator wants an answer to this question! Because it’s so fast and affordable, email is a vital communications tools for nonprofits. The frequency of your communication can help or hurt your overall level of engagement with your supporters. What is Everyone Else Doing?
Nonprofit Marketing Guide
OCTOBER 8, 2012
But as of 2012, more than half of people over 65 are also using the Internet. That doesn’t mean you can abandon your print communications in favor of email or social media. All age groups use email. Here are some additional stats on nonprofit email marketing. Getting the message?
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