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At the beginning of many of my marketing workshops, I present a reality check with some of the latest statistics, so I thought I’d share some of my favorites with you here. Today’s reality check is on why you need an online marketingstrategy, in addition to a print strategy. It’s just not true.
Here’s what happening this month at Nonprofit Marketing Guide. October 4 (Tomorrow): Getting Started with EmailMarketing and Fundraising — an overview of all of the major best practices in emailmarketing and fundraising that you might be missing. Planning for 2012. Three Webinars. Stay tuned!
The First 100 Days of Your New Nonprofit Marketing Job. The Nonprofit EmailMarketing Guide: Seven Steps to Better Email Fundraising and Communications. You get both the 2012 report and webinar now. Free Recorded Webinars: Content Creation Strategies for Nonprofits. Social Media Cheat Sheet: The One-Pager.
Kivi’s 2012 Nonprofit Communications Trends Report shows us that respondents website and emailmarketing constitute the most important communications tools. The mobile web is a whole different story – it is the engagement medium. Funny these two tools have the most to lose if not adapted for mobile. Messaging is critical.
Two great examples of integrated marketing come from the Material Handling Equipment Distributors Association (MHEDA) and the Associated General Contractors of America (AGC). Infographics have become increasingly popular for online marketing world because of their SEO benefits (but that’s for another article).
Which Tactics Work Best for EmailMarketing? Email is still a marketer’s workhorse because it’s relatively cheap and usually the most effective form of marketing at our disposal. eMarketer recently ranked the most effective email tactics. 5 ideas in this article. July 20-23, 2013.
FrameWorks Institue recently released an interactive game called Swamped that allows you to take control of your message strategy and ensure your communications advance through the “swamp” of public opinion. The 2012 Millennial Impact Report has been released. Nonprofit Marketing Guide.com Webinars.
15 % The increase in the use of video in emailmarketing from 2012, according to the “2013 Online Video Marketing Trends Report.” ” A new report on online video marketing looks into some of the latest trends, including incorporating video into email. Let us know how in the comments.
email, postcards, Facebook, etc.) Using the answers (some of which surprised us), we crafted some blogging guidance for missioners and reworked how FMS might use emailmarketing in the future. That was part of the survey that I worked on with ASPCApro last year as we evaluated their content strategy.
{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketingstrategy. Since 2012, the video has attracted fewer than 900 views.
Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Thursday, March 8, 2012. at Thursday, March 08, 2012. Email This BlogThis! And give your remarks on emailmarketing book. ▼ 2012. (18).
Brand provides the reader with justification to read the email answering the simple, but very important, internal question the recipient asks themselves, "Should I really even bother with this email?" as the one time recipient and now engaged reader proceeds to devour the content of your email.
Once retailers were signed up, we worked with Chesterfield Arts to promote these businesses through social media, emailmarketing, contributing to various blogs and word of mouth. ► 2012. (30). How to Create a Content MarketingStrategy. Implementing a Successful Cause Marketing Campaign.
But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. Guess how much they spent on marketing during that same year: just shy of $9k.
If you are looking to get into the emailmarketing game, Pam Grow has some great statistics in a new infographic. You can also download her free Nonprofit EmailMarketing Secrets Report. Check out the healthiest nonprofit brands according to the 2012 Harris Poll EquiTrend Study. What makes a brand great?
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