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Reality Check: Why You Need an Online Marketing Strategy

Nonprofit Marketing Guide

At the beginning of many of my marketing workshops, I present a reality check with some of the latest statistics, so I thought I’d share some of my favorites with you here. Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy. It’s just not true.

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October Preview

Nonprofit Marketing Guide

Here’s what happening this month at Nonprofit Marketing Guide. October 4 (Tomorrow): Getting Started with Email Marketing and Fundraising — an overview of all of the major best practices in email marketing and fundraising that you might be missing. Planning for 2012. Three Webinars. Stay tuned!

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Membership Has Its Privileges – Especially When It’s Free!

Nonprofit Marketing Guide

The First 100 Days of Your New Nonprofit Marketing Job. The Nonprofit Email Marketing Guide: Seven Steps to Better Email Fundraising and Communications. You get both the 2012 report and webinar now. Free Recorded Webinars: Content Creation Strategies for Nonprofits. Social Media Cheat Sheet: The One-Pager.

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Get Your Nonprofit Marketing “Mobile Ready”

Nonprofit Marketing Guide

Kivi’s 2012 Nonprofit Communications Trends Report shows us that respondents website and email marketing constitute the most important communications tools. The mobile web is a whole different story – it is the engagement medium. Funny these two tools have the most to lose if not adapted for mobile. Messaging is critical.

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Integrate Your Marketing in 2014

Association Adviser

Two great examples of integrated marketing come from the Material Handling Equipment Distributors Association (MHEDA) and the Associated General Contractors of America (AGC). Infographics have become increasingly popular for online marketing world because of their SEO benefits (but that’s for another article).

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Best of the Web: July 2013

Association Adviser

Which Tactics Work Best for Email Marketing? Email is still a marketer’s workhorse because it’s relatively cheap and usually the most effective form of marketing at our disposal. eMarketer recently ranked the most effective email tactics. 5 ideas in this article. July 20-23, 2013.

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Mixed Links for Nonprofit Marketers

Nonprofit Marketing Guide

FrameWorks Institue recently released an interactive game called Swamped that allows you to take control of your message strategy and ensure your communications advance through the “swamp” of public opinion. The 2012 Millennial Impact Report has been released. Nonprofit Marketing Guide.com Webinars.