Associations Now

APRIL 10, 2014

Here’s a look at how to better communicate benefits information. According to a new survey [PDF] by employee engagement and communications company GuideSpark, 43 percent of millennials and 30 percent of non-millennials are not reading most of their handbooks. How do you tell your staff about their employee benefits?

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Association Adviser

DECEMBER 17, 2013

Many associations lack member communication plans that are fully integrated. What surprised us most in 2013? Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.”

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Vanguard Tech

AUGUST 8, 2013

We hear each day about the need for innovation, how “millennials don’t join,” and the “end of relevance.” Adobe’s 2013 Mobile Consumer Survey Whitepaper points out that 65% of mobile device users report that they read news on their mobile devices. He even says he sees a day where newspapers are all digital.).

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Association Adviser

JUNE 27, 2018

Since becoming Director, Membership for the American Speech-Language-Hearing Association (ASHA) in 2013, Mike Skiados, CAE has enjoyed a 98 percent member retention rate. That’s not just a Millennial thing; that’s a societal thing. Often, you run into a member who says, “I really wish you provided this to members.”

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Mizz Information

MARCH 19, 2013

was writing an article about communication trends for 2013 and posed the question to an online group we're in together: what do you think the biggest communication trend for 2013 will be? That's why, she said, image-sharing sites such as Pinterest and Instagram will continue to grow in 2013.

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Associations Now

OCTOBER 2, 2013

— avectra (@avectra) October 2, 2013. Internet innovation: As founder and CEO of the e-commerce giant Amazon.com, Bezos knows a lot about the power of communication and word of mouth online. Without the fresh ideas that millennials bring, your association could soon hit a dead end. How would Jeff Bezos run an association?

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Association Adviser

MARCH 17, 2014

But many of the legacy challenges remain: information overload, communication clutter, attracting and retaining younger members, maintaining their position as their industry’s No. A new study from Iris Mobile and The Center for Media Research found that 75 percent of millennials (Gen Y) access the Internet via their phones.

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Associations Now

JUNE 25, 2014

Despite the more than $5 billion dollars spent on marketing campaigns in social media spaces in 2013, new research from Gallup found that consumers’ purchasing decisions are more influenced by friends and TV commercials. Instead of selling, Gallup says, brands should use social to build community.

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Associations Now

DECEMBER 5, 2013

A 2013 report by Forrester Research, “Mobile Workforce Adoption Trends” [PDF], found that 64 percent of 10,000 information workers surveyed said they use smartphones while sitting at their desks—the same percentage as those who said they use them while commuting. Work From Anywhere.

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Association Adviser

AUGUST 27, 2013

Cain, a former corporate lawyer and negotiations consultant who delivered the opening keynote presentation at the ASAE 2013 Annual Meeting & Expo in Atlanta, said that American business and American culture—even parents of young American children—tend to value extroverted personalities more than introverted personalities.

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Beth Kanter

AUGUST 5, 2014

Are leadership skills different for emerging “Millennial” leaders than for people from different generations? There’s an excellent summary by the study’s authors in this post, “ Preparing Millennials for Leadership Success ,” the tips include: 1. Communicates powerfully and prolifically.

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SCD Group

OCTOBER 7, 2014

Healthier Association, Higher Membership Performance By Joe Rominiecki via AssociationsNow NAADAC’s major symptom circa April 2013 was declining membership, Storie says. Some of the causes were outdated communications methods, stale member and prospect data, and complacency in customer service. Don’t make these blunders.

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Association Adviser

MAY 14, 2013

As our association benchmarking data confirms, information overload and communication clutter continues to be the Achilles’ heel of many associations. Millennials respond differently. By the way, that clunky telephone handset on your desk can be used for purposes other than calling people to ask, “Did you get my email?”

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Associations Now

JUNE 25, 2014

A discussion at last week’s ASAE Marketing, Membership & Communications Conference raised this concern, at least indirectly, as several association professionals weighed in on the impact of new or re-envisioned membership models. ” November 20, 2013. •[AAM] AIGA] “ Want Your Members’ Opinions on Strategy?

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Beth Kanter

APRIL 4, 2016

TechSoup wrote up this post based on some very early innovators in 2013, but still only a handful of nonprofits had established a presence. If you are targeting Gen Z and Millennials and you have someone on staff who speaks emoji as a first language, set up a small pilot and test on SnapChat using Laura’s steps.

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Beth Kanter

AUGUST 7, 2014

Jamie is an expert in online engagement and giving, inspiring Millennial donors, and the force behind BMore Gives More, the movement to raise $5.7 million in a day on #GivingTuesday 2013. Having a way to communicate with them regularly is essential, both leading up to the Giving Day and especially during the day itself.

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Beth Kanter

NOVEMBER 13, 2012

It was the last keynote of the day and it was a long day, so I improvised a movement exercise that involved some Samba movements to keep them engaged (see my post over at the Chronicle ). Now, I can’t wait for my international projects in 2013! Teens As Free Agents.

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Beth Kanter

DECEMBER 23, 2013

It is important to have employees who embody your organization’s mission statement and know how to communicate it effectively––ideally, they’ll do so not only via the organization’s official channels but also through their personal channels. Pencils of Promise (@PencilsOfPromis) December 10, 2013. RSVP today & come join us.

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Achieve

SEPTEMBER 3, 2014

Yet, never one to shy away from exploring promising possibilities, our President Derrick Feldmann began brainstorming ways a Tumblr-MCON partnership could promote an ongoing conversation about cause-related research – one that could generate, for years to come, topics for future MCONs and areas of focus for millennial impact studies.

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Spark Consulting

APRIL 21, 2015

While you’re in transition, test procedures, technology, communications channels, etc., The 2013 Volunteer Canada Volunteer Recognition Study showed that for 80% of volunteers, the most effective recognition was hearing about how their work has made a difference. And don’t be afraid to give your Millennial volunteers a chance.

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