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Reads of the Week: February 15, 2013

Reid All About it

and mobile platforms, and more on visual and audio communications. “It The Angerosa Research Foundation is asking association executives to participate in the Association Publishing/Media Nondues Revenue Study. How will this impact marketing? He speculates that we will rely less on the written word (no!) New technology is coming.

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The Meetings Report: Five game-changing tactics redefining education strategy and success

Aaron Wolowiec

Likewise, it was edited by Kristen Parker , a media communications manager for Michigan State University. Additionally, I’ll be speaking about the five key recommendations precipitating from this research throughout 2013. Following are the five key recommendations discussed in this report: Tactic 1: Diversify revenue.

Michigan 173
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Getting Buy-In: 5 Objections to Online Communities that Are Holding You Back

Higher Logic

Getting buy-in for an online community is no different. You’ll likely face questions and concerns even after you present your team with details on how an online community can improve acquisition, retention, and revenue. You can also recoup a lot of expenses by using your community to generate revenue.

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Best of the Web – March 2013

Association Adviser

” Do the publishing experiences of the associations in this article reflect your association’s member communications? Business 2 Community. May 29-31, 2013. ASAE 2012 Marketing Membership & Communications Conference. June 4-5, 2013. June 9-11, 2013. Michelle Mazur.

Georgia 82
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Need More Non-Dues Revenue?

Association Adviser

Tino Mantella, who has guided the Technology Association of Georgia (TAG) to a seven-fold increase in revenue and a 500-percent boost in membership since taking the helm in 2004 observed that “the more you can run like a business, the more you can impact the not-for-profit world.” Improving revenue consistency and forecasting.

Revenue 98
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Best of the Web: October 2013

Association Adviser

AENC Marketing & Communications Conference. Fourth Annual State Bankers Association Communicators Conference. Dana Plotke and Charles Popper will host a session about managing member communications on Friday, Nov.8. November 6-8, 2013. Visit Us at These Industry Events. Hosted by the Virginia Bankers Association.

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Association Hunger Games: Victory or Defeat?

Aaron Wolowiec

The resulting gap represents lost opportunities and revenue. In fact, a 2013 HBR blog post suggests, “Execution is a minefield… Agendas compete. Communication breaks down. Either way, the tool you use to communicate actions and outcomes is just as important as the plan itself. Communicate. Priorities clash.

Nashville 209