Spark Consulting

MAY 29, 2013

The 2013 Social Media Marketing Report is out. People still think Facebook is the most important social media marketing platform, even though the overwhelming majority have no idea if it’s working. Is SEO giving way to inbound marketing ? (Of Is Big Data the end of market research ? Among the top 10 findings?

Social Media 150

Social Media Innovation Review Technology 150

Thanks For Playing

FEBRUARY 13, 2013

Content marketing: how often? Top 10 innovations of all time. The 2013 Blackbaud Charitable Giving Report is out and John Haydon breaks down the key insights. As usual, ask your audience. Subtext, have we become too dependent on technology?

Innovation 150

Innovation Content Report Technology 150

Spark Consulting

FEBRUARY 13, 2013

Content marketing: how often? Top 10 innovations of all time. The 2013 Blackbaud Charitable Giving Report is out and John Haydon breaks down the key insights. As usual, ask your audience. Subtext, have we become too dependent on technology?

Innovation 150

Innovation Content Report Technology 150

Thanks For Playing

JANUARY 30, 2013

Marketing Profs picked up Maddie Grant and Jamie Notter's survey on new leadership skills for the social media age (and wrote a really nice article about it). Want to make real progress in 2013? Content marketing is all the rage, which makes it even more important to do it WELL. Want to innovate in 2013?

Social Media 150

Social Media Review Innovation Leadership 150

Higher Logic

JANUARY 27, 2020

Our 2020 Community Movers + Shakers are champions of communities, who see the value in the community movement, and we wanted to highlight, honor, and share the work of their creative and innovative minds with the rest of the industry. He’s clear that this program is about community as a strategy – not social media tools or marketing.

Software 317

Software Industry Strategy Social Media 317

Thanks For Playing

JANUARY 9, 2013

Jeff De Cagna's six ideas for 2013. Shelly Alcorn's five terms for 2013. Social media predictions for 2013 from the pros. Marketers use fewer social sites. Digital trends for 2013 that are not the same old same old. It's focus on the new year week! My favorite? SED: Serendipity, Empathy, Discovery. My favorite?

Social Media 150

Social Media Communications Marketing Innovation 150

Higher Logic

AUGUST 17, 2017

That’s up from 2013 by a whopping $20 billion. Innovate and Generate Higher-Quality Solutions. Customers, especially B2B customers, are incredibly innovative and knowledgeable about their industries as well as the products they use. In 2016, businesses lost $63 billion dollars due to bad customer service.

Cost 134

Cost Products Innovation Team 134

Association Adviser

OCTOBER 15, 2013

10 Disruptive Questions For Instant Innovation. AENC Marketing & Communications Conference. November 6-8, 2013. The Double-Edged Sword of “Young Professional” Katie Bascuas. Associations Now. 3 Tools to Simplify Your Digital World. Tom Cochran. Entrepreneur. Lisa Bodell. Lowell Aplebaum, CAE @Lowellmatthew. [.]

Directory 60

Directory Virginia Newsletter Communications 60

Higher Logic

MARCH 6, 2020

Top Digital Marketer of the Year: Beth Arritt, American Association of Airport Executives (AAAE). Beth, Staff Vice President, Marketing, at AAAE, is a mastermind at using Higher Logic’s marketing automation platform with her association management system, iMIS, to create precise target groups for personalized messaging.

Certificate 156

Certificate California Tips Innovation 156

Idea Architects

DECEMBER 12, 2012

In my involvement in about 40 different conferences this year, I've noticed what once were isolated ideas or innovations beginning to be echoed repeatedly in other meeting designs. While the degree of replication varies, I think each of the following 15 considerations are worth every conference designer contemplating for their 2013 efforts.

Conference 60

Conference Social Media Innovation Content 60

Spark Consulting

MARCH 4, 2015

If you’ve missed the previous sessions Peggy Hoffman and I have given on our eponymous August 2013 whitepaper , you can catch us at ASAE later this month. Member Engagement: It’s Not About You, ASAE Marketing, Membership and Communications Conference, June 2015. This will be our first in-person presentation on it.

California 150

California Case Study Member Engagement Review 150

Membership Marketing

DECEMBER 19, 2013

Growth of Online Marketing: More and more marketing dollars are moving toward various forms of online advertising. These digital marketing methods are being adopted because they are track able, scalable, measurable and global. In January, we will be launching our next Membership Marketing Benchmarking Survey.

Marketing 40

Marketing Sample Recruiting Recruitment 40

Thanks For Playing

APRIL 26, 2012

” They asked each speaker to answer (in 75 words or less) the question: What development, trend, or marketing innovation do you predict will be in place by the fall of 2012 to influence every direct marketer’s year-end planning? Start With the "Why" Always the Last to Know: 50 Most Innovative Compan.

Social Media 150

Social Media United States Innovation DC 150

Aaron Wolowiec

MARCH 4, 2014

Scott Oser is the president of Scott Oser Associates and has more than 17 years of marketing experience in the association and publishing industries. We worked together to develop the myLounge concept for ORGPRO in 2013 and have since facilitated a number of presentations together. Some may say we’re kindred spirits.

Michigan 100

Michigan Social Media Innovation Revenue 100

Associations Now

JULY 2, 2019

Building an innovative culture? Start by not calling it “innovative.” As associations strive to strengthen workplace culture, creating “collaborative,” “innovative,” and “results-driven” environments is at the top of many organizations’ to-do lists. The post Daily Buzz: Is Your Culture Really “Innovative”? million meals.

Innovation 58

Innovation millennials Newsletter Survey 58

Principled Innovation

APRIL 2, 2013

This post originally appeared on the Associations Now Leadership Blog on March 28, 2013. Even so-called non-dues revenue streams are not the answer, as they too rely almost entirely on buyers from within “the member market.” The problem for associations is that the member market does not really exist.

Association Value 100

Association Value Innovation Leadership Revenue 100

Principled Innovation

MARCH 25, 2013

This post originally appeared on the Associations Now Leadership Blog on March 7, 2013. Unfortunately, this effort can only go so far, as securing increasingly limited and targeted third-party marketing dollars becomes a more competitive endeavor.

Association Value 100

Association Value Revenue Survey Cost 100

Potomac Core

MARCH 4, 2019

Utilize market research to pinpoint challenges and build strategic opportunities to overcome those challenges. We don’t let anything get past us” notes Zucarro as his experienced team is ready to address any market or regulatory obstacle that will prevent the rotors from turning. Lori Anderson. Matt Rowan.

Industry 144

Industry Team Products Report 144

Nimble AMS

OCTOBER 9, 2024

During the event, association and event professionals had the opportunity to learn about the latest technological innovations designed for their industries. Most recently, Salesforce announced Agentforce , a Generative AI feature to support staff tasks in marketing, service, and e-commerce, boosting the user experience and efficiency.

Las Vegas 132

Las Vegas Member Engagement Tools Technology 132

Association Navigator

AUGUST 19, 2013

We’re being told that the reason the Graham family is selling The Washington Post is because it’s been losing money for years and they need someone that can afford to continue losing money while he innovates the way the model operates. Uncategorized Association competition Association Leadership Innovation'

Washington 100

Washington Virginia New York Innovation 100

GlowGlobally

JANUARY 25, 2013

In 2013, MCI will be bringing you a new feature to GrowGlobally.org called “Market Insight” that will offer information on select emerging market countries. The focus will be on data that could be useful to help improve market intelligence and help make business decisions. Sales & Marketing.

Marketing 60

Marketing Products Certificate United States 60

Spark Consulting

MAY 5, 2014

Prior to November 2013, NICSA asked its 170 member companies to join into one of 18 different member categories. innovation membership Associations Now client work' This is the path that NICSA (formerly the National Investment Company Service Association) followed to a dramatically simpler membership structure last year.

Philadelphia 150

Philadelphia Discount Analysis United States 150

Associations Now

JUNE 25, 2013

Check out how LinkedIn’s internal programs foster innovation among its staff. How do you keep your staff in an innovative gear? That, and more, in today’s Social Media Roundup: Internal Innovation. How does LinkedIn promote innovation within their organization? link] #assnchat. ht @ThadLurie ).

Social Media 40

Social Media Innovation Review Resources 40

Velvet Chainsaw

MARCH 28, 2013

Recently I participated in the Convention Sales Professional International’ s Annual Conference “Tool Box For Success 2013.” Meeting professionals are looking for ways to be more innovative and often that requires more space than they traditional have secured. Don’t worry!

Conference 40

Conference Innovation Technology Tools 40

Aaron Wolowiec

DECEMBER 10, 2013

I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. So as 2013 comes to a close and you plan for 2014, will you incorporate mobile technology into your communication plan?

Social Media 100

Social Media Survey Video Technology 100

Associations Now

APRIL 23, 2013

This year’s paidContent Live 2013 was no exception, with many noting just a handful of women on panels, including Alejandra Owens, the managing editor of AARP’s blog. — Ernie Smith (@ShortFormErnie) April 17, 2013.@ — Ernie Smith (@ShortFormErnie) April 17, 2013. The company iterates fast.

Conference 40

Conference Cost Content New York 40

Associations Now

DECEMBER 18, 2013

Leadership teams in big organizations must adjust their approach to tackling issues that inhibit innovation. Reassess the mess and create a more structured environment to stimulate innovation. An innovation initiator’s tips and more, in today’s Social Media Roundup. Never Too Late To Innovate. ht @ John_Brooker ).

Social Media 40

Social Media Innovation Tips Team 40

Associations Now

APRIL 3, 2014

Also: the consistent craft that drives innovation. That’s according to early results from the 2014 Membership Marketing Benchmarking Report , shared by Tony Rossell, senior vice president of Marketing General, Inc. Innovation as Craft. Why not practice innovation? We practice a craft. ht @ SmoothThePath ).

Los Angeles 40

Los Angeles Recruiting Recruitment Innovation 40

Associations Now

DECEMBER 24, 2013

No one trend truly defined 2013 in technology, but that just means the year was even busier than usual on the tech front. Twelve months ago, I called 2012 “the cloud’s year,” and it was a pretty good year for cloud computing in 2013, too. Read on for some of the year’s defining story lines.

Software 40

Software Technology Conference Industry 40

Association Navigator

AUGUST 29, 2012

It’s about the exponential increase in capabilities from new technologies and human innovation. The Conference also included recognition of innovation and creativity by E&J Gallo Winery and PepsiCo. The IACM Global Color Conference: Food & Beverage Color in Today’s Global Market , September 11-13, 2012, Chicago, IL.

Review 100

Review Conference Colorado Video 100

SCD Group

APRIL 24, 2014

During the fall of 2013, the Ohio State Marching Band hit the big time with 20+ million views on YouTube and six billion media exposures worldwide. Water’s incorporated a “traditions with innovation” theme to the band. Today’s innovations become tomorrow’s traditions,” Waters said.

Ohio 40

Ohio Innovation Leadership Video 40

Associations Now

APRIL 1, 2013

— Team Slice-Works (@sliceworks) March 29, 2013. She suggests you use the five T’s of word-of-mouth marketing : talkers (or influencers), topics (or message), tools, taking part in the conversation, and tracking. (ht — SpeakerSue (@SpeakerSue) April 1, 2013. — SpeakerSue (@SpeakerSue) April 1, 2013.

Social Media 40

Social Media Marketing Recruiting Recruitment 40

Association Subculture

SEPTEMBER 5, 2013

That was the impetus behind this recent article I wrote for the Midwest Society of Association Executives that was published in their August 2013 issue.). Core competencies are “traditional,” but can still be incredibly innovative if we carefully rethink and refresh them for a new audience.

Mooc 100

Mooc Certificate United States Price 100

Vanguard Tech

AUGUST 8, 2013

However this news is personally comforting knowing since the newspaper I grew up reading will now be shepherded toward its future by a proven innovator who takes the long term view instead of eyeing the next quarter’s profits. But as we think about associations and the delivery of association services we should also be comforted.

Washington 70

Washington United States Project Content 70

Nimble AMS

OCTOBER 17, 2018

The modern association understands the need for a detailed view of its membership to drive: data-based decision making, which requires that the data be easily gathered, maintained and reported on; and modern marketing, which requires easily slicing and dicing membership data so the right message is delivered to the right person at the right time.

Software 84

Software Association Management Innovation System 84

Associations Now

JULY 26, 2016

Influencer marketing, or the concept of getting a prominent online creator to sell your product to their audience, has a significant ROI potential if done well, but it can be difficult to get started. That’s where influencer marketing comes into play. Influencer marketing, as a result, helps them pay the bills.

Marketing 40

Marketing Newsletter Video Cost 40

Mizz Information

JUNE 12, 2019

actually, I did go down that rabbit hole back in 2013, come to think about it. Community outcomes can be connected to complex business objectives like innovation, culture change and customer retention.” Communities are the best and most sustainable method to integrating knowledge, innovation and culture across silos.”.

Report 90

Report Social Media Leadership Innovation 90