Membership Marketing

JUNE 4, 2013

It is my pleasure to announce the release of the 2013 Membership Marketing Benchmarking Report. The comparison of practices and better renewal rates or more members provides strong directional information to help you select the tactics and strategies that might fit into your marketing plans for the upcoming year.

Report 40

Report Marketing Survey Recruiting 40

YourMembership

AUGUST 21, 2014

We covered topics ranging from online communities, the 2014 job market, gamification and Gen Y, and a try before you buy membership model, just to name a few. The CAE approved Thought Leadership Series has grown in popularity each month since we launched in November 2013. CAE Webinar Series. CAE 
and Peter Houstle.

Leadership 150

Leadership Team Nashville Austin 150

YourMembership

MAY 22, 2014

More than 40 percent of association professionals indicated that identifying, recruiting, and retaining qualified personnel as an issue most likely to affect their members in 2014. million openings listed in the final report for 2013. That’s up from 3.8

Florida 150

Florida Metro Recruiting Recruitment 150

Associations Now

FEBRUARY 25, 2020

You may have lots of help from an outside agency, but building an internal marketing team could simplify your creative process. The pluses and minuses of taking your marketing function in-house. Should you build up your own marketing capabilities or stick with an outside agency or firm? Pro: Staying nimble. Pro: Data control.

Team 64

Team Marketing California Survey 64

Potomac Core

MARCH 4, 2019

Utilize market research to pinpoint challenges and build strategic opportunities to overcome those challenges. We don’t let anything get past us” notes Zucarro as his experienced team is ready to address any market or regulatory obstacle that will prevent the rotors from turning. Lori Anderson. Matt Rowan.

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Report Products Industry Team 144

Eric Lanke

MAY 27, 2013

But any organization that needs talented staff to design and deliver service programs needed by its constituents, must allocate the appropriate resources to recruiting and retaining that talented staff. Are you attending the 2013 ASAE Marketing, Membership and Communications Conference?

Leadership 100

Leadership Recruiting Recruitment Price 100

Aaron Wolowiec

DECEMBER 13, 2012

Now multiply each of these programs by three marketing touch points and it’s more messaging than the average association member can reasonably absorb. Identify your organization’s available communication channels and draft a comprehensive marketing strategy that utilizes multiple media.

Content 100

Content Social Media Case Study Newsletter 100

Associations Now

APRIL 3, 2014

Early results from a new study show that recruitment, not renewals, drove member growth for many associations. That’s according to early results from the 2014 Membership Marketing Benchmarking Report , shared by Tony Rossell, senior vice president of Marketing General, Inc. Where’d the growth come from?

Los Angeles 40

Los Angeles Recruiting Recruitment Innovation 40

Association Adviser

MARCH 19, 2013

Recruit, retain, engage and repeat. a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. Do members—and nonmembers you’re trying to recruit—know why they should be involved with your association?

Georgia 60

Georgia Recruiting Recruitment Louisiana 60

Associations Now

APRIL 1, 2013

Do you trust them to help you out when it comes to recruiting new members? — Team Slice-Works (@sliceworks) March 29, 2013. Word of mouth can be an important tool, especially when recruiting new members. — SpeakerSue (@SpeakerSue) April 1, 2013. — SpeakerSue (@SpeakerSue) April 1, 2013.

Social Media 40

Social Media Marketing Recruiting Recruitment 40

Nonprofit Marketing Guide

DECEMBER 3, 2012

Here’s what’s happening at Nonprofit Marketing Guide.com this month…. FREE Live Webinar – December 12: Preview of 2013 Nonprofit Communications Trends Report. Learn Gail Perry’s step-by-step process to determine what kind of board members you need and how to recruit them. Our Annual All-Access Pass is on sale!

Library 63

Library Newsletter Report Social Media 63

Membership Marketing

OCTOBER 22, 2012

The focus of the series will be on recruiting, engaging, and keeping members. As part of the series, I will be presenting a session titled, “Diagnosing and Solving Your Membership Marketing Challenges”. My webinar is scheduled for Wednesday, January 9, 2013 at 2PM Eastern. Member Prospecting – Fishing in the Right Ponds.

Marketing 40

Marketing Recruiting Recruitment Communications 40

Membership Marketing

APRIL 17, 2013

As we deploy new and exciting marketing channels, it is often good to step back to be sure that we are covering the basics. In the April issue of Marketing Advents , Mills wrote an article titled, Direct Mail: The Foundation for Marketing Success. Marketing Channels' What’s the bottom line?

Marketing 40

Marketing Products Social Media Recruiting 40

Membership Marketing

SEPTEMBER 13, 2013

Diagnose your Membership Marketing Challenges. Develop a Membership Marketing Action Plan. Define Awareness and Recruitment Strategies. These programs take place on Thursday, November 21, 2013, in Chicago at the Holiday Inn Chicago Mart Plaza, and on Thursday, December 5, 2013, in Alexandria, VA at the Holiday Inn & Suites.

Chicago 40

Chicago Marketing DC Washington 40

SCD Group

JANUARY 6, 2013

During 2012, I listened to the issues facing associations at local and national association and marketing meetings: “Should we move all our publications online and if we do, what does that do for our (older) members who don’t have access to internet media?”. Meanwhile, some associations are more selective and focus on selective recruiting.

System 40

System Social Media Content Cost 40

Membership Marketing

JANUARY 2, 2014

In this and several upcoming posts, I want to share three resolutions you may want to consider for your membership marketing program in the New Year. The basics of membership marketing are to create a plan, try new approaches, and track the results and your important membership data points.

Marketing 40

Marketing Recruiting Recruitment Sample 40

Mizz Information

JULY 19, 2013

Each year, Marketing General puts out a Membership Marketing Benchmarking Report. And of course, each year I read the report from the social media/community management lens.

Social Media 40

Social Media Marketing Recruiting Recruitment 40

Eric Lanke

JUNE 10, 2013

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. It was a richly rewarding experience for myself, my task force members, and the association.

Member Engagement 100

Member Engagement Wisconsin Committee Resources 100

Membership Marketing

JULY 12, 2013

One thing that disappoints me the most in the practice of membership marketing is the lack of testing that is conducted. In our 2013 Membership Marketing Benchmarking Report only 16% of responding associations said that they conducted A/B split testing (a control versus a test segment) as part of their membership marketing efforts.

Marketing 40

Marketing How To Sample Discount 40

Nonprofit Marketing Guide

DECEMBER 10, 2012

Knowing what your supporters want to read should be a huge part of your marketing strategy. Get more marketing communications tips by following her on Twitter @JenniferCharney. Your 2013 professional development is worth $1 per day! Jennifer Charney. But how do you know what they want?

Survey 74

Survey Newsletter Library Communications 74

Experts in Membership Marketing

MAY 17, 2013

The 2013 Membership Marketing Benchmarking Report clearly shows the use of emails as a TOP 3 channel to promote association awareness, promote membership, fuel member engagement, and drive member renewal and reinstatement (see the data presented below). I look forward to your comments and observations. Email Brand'

Marketing 28

Marketing Report Email Marketing Recruiting 28

Associations Now

MAY 3, 2017

Their attempts were thwarted by bias from recruiters and hiring managers who were reluctant to consider a candidate with a career gap or someone who wanted something less than a full-time role.”. So, he started an experiment at Return Path in 2014, by hosting 16-week “returnships” for professionals interested in relaunching their career.

Software 71

Software Class Recruiting Recruitment 71

SCD Group

SEPTEMBER 10, 2013

Market research clearly shows that causes motivate millennials. Cause marketing represents a viable strategic option for associations in both staff and member recruitment. Join us on October 26, 2013. SCD Group associations Make a Difference Day cause marketing ASAE' So, what are you waiting for? An invitation?

millennials 40

millennials Recruiting Recruitment Marketing 40

Event Industry News

SEPTEMBER 19, 2018

Beth is an accomplished manager and executive producer who has created and developed a broad range of marketing and communications campaigns, with an excellent track record for complex operational delivery. Beth cut her teeth at Jack Morton Worldwide, where she worked for 12 years.

Project 65

Project Team Products Leadership 65

Associations Now

JULY 29, 2015

The American Counseling Association began such an effort in 2013, using analytics to parse a wide range of member characteristics, response rates, and buying habits to identify four clear segments of members —which it calls Traditionalists, Go-Getters, Starving Students, and Value-Driven—and then rework member-marketing materials accordingly.

Marketing 40

Marketing Milwaukee Survey Analysis 40

Associations Now

JULY 24, 2013

But how do those different types of dues cycles relate to member recruitment and renewal? Marketing General, Inc., Marketing General, Inc., Benchmarking in Association Management: Membership & Components Policies and Procedures , ASAE, 2012. • “ 2013 Membership Marketing Benchmarking Report ,” Marketing General, Inc.

Recruiting 40

Recruiting Recruitment Report System 40

Associations Now

APRIL 2, 2014

For association membership pros, now is a great time to refresh your recruitment, retention, and engagement practices. For example, you might have a role called “Primary Marketing Executive” and in that role would be titles like Director of Marketing, Chief Marketing Officer, Vice President of Marketing, and so on.

Ohio 40

Ohio Recruiting Recruitment Tips 40

Associations Now

AUGUST 7, 2013

The best and brightest in association thought leaders shared their bold ideas on association membership at ASAE’s 2013 Annual Meeting. Attendees at ASAE’s 2013 Annual Meeting & Expo are heading home today after three days of learning and knowledge exchange. That’s a recruitment problem, not engagement.

Recruiting 40

Recruiting Recruitment Discount Revenue 40

Associations Now

MARCH 5, 2015

A new survey of nonprofits forecasts employment growth within the sector in 2015, but many nonprofits report they’re struggling with recruiting and retaining employees. At the heart of many recruitment and retention challenges is a lack of formal strategies around these practices.

Strategy 40

Strategy Recruiting Recruitment Survey 40

Event Industry News

NOVEMBER 27, 2024

Established in 2013, NOWIE has […] The programme pairs women in their junior to mid-career with an experienced mentor, providing tailored support to participants as they navigate challenges, transitions and next steps in their professional journey.

Industry 59

Industry Recruiting Recruitment Products 59

Association Adviser

JANUARY 21, 2014

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. All marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Part 1 focuses on the emergence of the Chief Data Officer. What is data anyway?

North Carolina 60

North Carolina Tools Analysis United States 60

Associations Now

SEPTEMBER 12, 2013

— juliekehoe (@juliekehoe) September 12, 2013. "Rocking the Case Study" on The Non-Profit #Marketing Blog [link]. — Nathan McCavery (@nathan_mccavery) September 12, 2013. These are the meat of your association endorsements and can guide your marketing and donor recruitment strategies.

Social Media 40

Social Media Case Study California Recruiting 40

Associations Now

SEPTEMBER 13, 2013

— Maddie Grant (@maddiegrant) September 13, 2013. — edUi conference (@eduiconf) September 13, 2013. With a GPS in everyone’s pocket, locations are influencing marketing and recruitment strategies geared to a new generation of interactive customers. More details in today’s Social Media Roundup: Ripens with age.

Social Media 40

Social Media Recruiting Recruitment Project 40

Associations Now

AUGUST 6, 2014

When you set a target for membership growth, is that figure just a nice, fancy number, or is it based on market research? Later, they also suggest deeper market research to “further define the options for smart growth” and answer the question “Which markets are most ripe for expansion given the competitive landscape?

Recruiting 40

Recruiting Recruitment United States Analysis 40

Associations Now

MARCH 20, 2014

While many nonprofits are planning to hire new staff in 2014, the sector is largely lacking when it comes to implementing formal recruitment strategies, according to a new study. This includes social media recruiting. Nonprofits that fail to leverage social recruiting may be missing out on an opportunity to attract more candidates.

Recruiting 40

Recruiting Recruitment Survey Resources 40

Nimble AMS

JANUARY 26, 2022

All Nimblers can utilize Nimble Land to discuss software best practices, check out what’s new in Nimble AMS or share ideas about member engagement, retention, recruitment, the list goes on. In 2013, Missouri State Teachers Association ( MSTA) was the first Nimble AMS client to login and start the conversation. . “

Missouri 78

Missouri Class Software Innovation 78

Event Industry News

JULY 29, 2021

The new hires will join a powerhouse team of video and event producers, and marketers and developers, and help to drive the company’s mission to help voice, ambient computing and other cutting-edge tech communities flourish and thrive. Her work was featured as “Core Value – Teamwork” at International Market Centers.

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Team Atlanta Washington Content 64