Remove 2013 Remove Marketing Remove Revenue
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Membership Marketing on a Shoestring Budget

Spark Consulting

“You have to spend money to make money,” is the first commandment of marketing. When budgets are tight – which in the association world, they almost always are – does that mean you’re out of luck, sentenced to a vicious cycle of declining revenue and declining membership? marketing membership CalSAE'

Marketing 268
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Reads of the Week: February 15, 2013

Reid All About it

Everyone (well, most everyone) knows the benefits of content marketing. How will this impact marketing? He’s also talking about wearable technology combined with social media , and explains how marketers can prepare for these changes. Tagged: Content Marketing , Twitter. It is happening again,” says Augie Ray.

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Reads of the Week: April 19, 2013

Reid All About it

When she examined one association’s programs, she discovered that social media was helping them create value and revenue, yet the exec said just the opposite. Digital Marketing for Business (#dmfb). I spent Monday and Tuesday at the Digital Marketing for Business conference at the Raleigh Convention Center. Why the disconnect?

Boston 189
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Overcoming the association value gap: part I

Principled Innovation

This post originally appeared on the Associations Now Leadership Blog on March 7, 2013. According to the most recent edition of ASAE’s Operating Ratio Report ( ORR ), membership dues account for an average of 38 percent of total revenue for all associations. No other single revenue category comes close to reaching that number.

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Sharing our Great Ideas

Aaron Wolowiec

Scott Oser is the president of Scott Oser Associates and has more than 17 years of marketing experience in the association and publishing industries. We worked together to develop the myLounge concept for ORGPRO in 2013 and have since facilitated a number of presentations together. Some may say we’re kindred spirits.

Michigan 190
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How to Produce Revenue-Generating Association Podcasts

Associations Now

Here’s how associations can make use of podcasting—and bring in some nondues revenue dollars in the process. In 2016, 21 percent of Americans ages 12 and older listened to a podcast in the past month—this is up from 12 percent in 2013. Podcasts are a potential source of nondues revenue. Why should associations care?

Revenue 106
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Adopting education strategy to jump-start member engagement

Aaron Wolowiec

16, 2013 – Did another year just pass us by? – The series runs now through February 2013. Hoffman, CAE, president and association manager, Mariner Management and Marketing. 9: “Diagnosing and Solving Your Membership Marketing Challenges” with Tony Rossell, senior vice president, Marketing General Incorporated.