Association Adviser

JUNE 18, 2013

SteveDrake RT @LoriWoehrle: Nondues revenue ideas are closer than you think. Search Engine Marketing Value Proposition. In the absence of an ecommerce enabled website, an Internet marketer’s job is to use your website to drive leads. July 10-12, 2013. National Association of Trial Lawyers (NATLE) 2013 Annual Meeting.

Directory 60

Directory Florida Newsletter Revenue 60

Association Adviser

JUNE 18, 2013

SteveDrake RT @LoriWoehrle: Nondues revenue ideas are closer than you think. Search Engine Marketing Value Proposition. In the absence of an ecommerce enabled website, an Internet marketer’s job is to use your website to drive leads. July 10-12, 2013. National Association of Trial Lawyers (NATLE) 2013 Annual Meeting.

Directory 60

Directory Florida Newsletter Revenue 60

Association Adviser

SEPTEMBER 24, 2013

October 1-3, 2013. AENC Marketing & Communications Conference. November 6-8, 2013. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. NRWA’s 16th Annual Conference (H2O-XPO). National Apartment Association Assembly of Delegates. Best of the Web Features'

Louisiana 60

Louisiana Tennessee Directory Newsletter 60

Association Adviser

JULY 16, 2013

Which Tactics Work Best for Email Marketing? Email is still a marketer’s workhorse because it’s relatively cheap and usually the most effective form of marketing at our disposal. July 20-23, 2013. ASAE 2013 Annual Meeting & Exposition (Booth #608). August 3-6, 2013. September 18-20, 2013.

Directory 60

Directory Newsletter Email Marketing Social Media 60

Association Adviser

OCTOBER 15, 2013

AENC Marketing & Communications Conference. November 6-8, 2013. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. You can choose courage or you can choose comfort, but you can’t have both. Brene Brown. BreneBrown #assnchat. Visit Us at These Industry Events.

Directory 60

Directory Virginia Newsletter Communications 60

Association Adviser

FEBRUARY 15, 2013

B2Community : Mobile SEO in 2013: 5 Things You Need to Know goo.gl/fb/bpwFz. 9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. March 6-9, 2013. April 3-6, 2013.

Georgia 60

Georgia Directory Newsletter Conference 60

Association Adviser

APRIL 16, 2013

Making Your Online Marketing Work: Sharpen Your Focus on This One Thing. If you had to focus on one thing to make your marketing more successful, what would it be? Association Publishing Market Puts Digital In Focus. May 29-31, 2013. ASAE 2012 Marketing Membership & Communications Conference. June 4-5, 2013.

Georgia 60

Georgia Directory Newsletter Revenue 60

Association Adviser

MAY 14, 2013

In this excerpt from her book, Ultimate Guide to Pinterest for Business, marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business. How To Use Big Data For Marketing Without Being Creepy [link]. May 29-31, 2013. June 4-5, 2013.

Georgia 60

Georgia Directory Newsletter Leadership 60

Association Adviser

MARCH 19, 2013

Association Publishing Market Puts Digital in Focus. May 29-31, 2013. ASAE 2012 Marketing Membership & Communications Conference. June 4-5, 2013. June 9-11, 2013. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Social Media Examiner.

Georgia 60

Georgia Directory New York Newsletter 60

YourMembership

JUNE 26, 2014

At the start of 2014, much of the news about the changes on the horizon for the job market was promising, especially for associations with a job board strategy for their members and organization. At the end of 2013, many analysts predicted that LinkedIn would capitalize on this new wave of growth.

Recruiting 150

Recruiting Recruitment Revenue Industry 150

Association Adviser

APRIL 16, 2013

Smart associations maintain a year-round dialogue with sponsors and partners, helping them solve marketing challenges and reach business objectives. A new report by Veris Consulting and Brittenford Systems identified five primary growth challenges cited by association CEOs: Rethinking revenue model and income generation. Live Events.

Revenue 60

Revenue Georgia Social Media Maryland 60

Principled Innovation

MARCH 25, 2013

This post originally appeared on the Associations Now Leadership Blog on March 7, 2013. According to the most recent edition of ASAE’s Operating Ratio Report ( ORR ), membership dues account for an average of 38 percent of total revenue for all associations. No other single revenue category comes close to reaching that number.

Association Value 100

Association Value Revenue Survey Cost 100

Aaron Wolowiec

DECEMBER 21, 2012

16, 2013 – Did another year just pass us by? – The series runs now through February 2013. Hoffman, CAE, president and association manager, Mariner Management and Marketing. 9: “Diagnosing and Solving Your Membership Marketing Challenges” with Tony Rossell, senior vice president, Marketing General Incorporated.

Member Engagement 100

Member Engagement Education Strategy Revenue 100

Aaron Wolowiec

MARCH 4, 2014

Scott Oser is the president of Scott Oser Associates and has more than 17 years of marketing experience in the association and publishing industries. We worked together to develop the myLounge concept for ORGPRO in 2013 and have since facilitated a number of presentations together. Some may say we’re kindred spirits.

Michigan 100

Michigan Social Media Innovation Revenue 100

GrowthZone

JUNE 21, 2021

Generate revenue. Marketing automation. Email marketing. It was designed to generate non-dues revenue and streamline work processes. FEATURES: Marketing. Email marketing. E-business tools support multiple revenue streams. Manage membership data and communications. Grow membership. Financial reporting.

System 148

System Software Directory Membership Management 148

YourMembership

MAY 22, 2014

million openings listed in the final report for 2013. Setting the non-dues revenue aspect aside for a moment, there is the role a successful job board can play in influencing members and driving member loyalty. That’s up from 3.8 How much value would you place on the member loyalty created from their success?

Florida 150

Florida Metro Recruiting Recruitment 150

Eric Lanke

MAY 13, 2013

Are you attending the 2013 ASAE Marketing, Membership and Communications Conference? Walking the Walk of Deep Member Engagement" will be held from 10:15 to 11:30 AM on Wednesday, June 5, 2013. Hope to see you there! + + + IMPORTANT NOTE: Google Reader is shutting down on July 1, 2013. And what happens next?

Washington 100

Washington Member Engagement Revenue Conference 100

Association Adviser

DECEMBER 17, 2013

The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially.

Marketing 60

Marketing Video Email Marketing Social Media 60

Associations Now

AUGUST 3, 2017

The computing giant had a really good quarter recently, thanks in large part to the fact that it has focused on diversifying its revenue streams of late. The result is that, even if iPhone sales slow, it still makes lots of revenue without having to sell any new devices. The post Want to Diversify Your Revenue Streams?

Revenue 51

Revenue Price Report Software 51

Associations Now

APRIL 14, 2014

According to a new study by the Nonprofit Technology Network, in tandem with the marketing firm M+R, the power of the online donation is growing, while email is becoming less effective as a fundraising vehicle. But online revenue is rising: While email responses fell, fundraising itself didn’t see a drop.

Email Marketing 40

Email Marketing Social Media Revenue Marketing 40

Principled Innovation

APRIL 2, 2013

This post originally appeared on the Associations Now Leadership Blog on March 28, 2013. Even so-called non-dues revenue streams are not the answer, as they too rely almost entirely on buyers from within “the member market.” The problem for associations is that the member market does not really exist.

Association Value 100

Association Value Innovation Leadership Revenue 100

Spark Consulting

MAY 5, 2014

Prior to November 2013, NICSA asked its 170 member companies to join into one of 18 different member categories. Being able to plug in historical activity data gave it realistic revenue estimates for any potential combination of dues and benefits packages.

Philadelphia 150

Philadelphia Discount Analysis United States 150

Association Success

JULY 9, 2018

It showed the implications of not changing the brand and what impact that might have on membership revenue. Conversations started in early 2013 among our leadership. We discussed market research, the creative aspects, and the branding launch, then we started coming up with key messaging and eventually new logos.

millennials 116

millennials Process Leadership Revenue 116

Associations Now

APRIL 4, 2017

Affiliate marketing has gained a lot of notice in recent years as a powerful revenue generator for online media outlets. Using this model, there’s potential for associations to gain a nondues revenue source—but it’s going to require that your organization do its homework. But let’s be clear: It’s not a perfect model.

Marketing 49

Marketing Revenue FAQ Review 49

Associations Now

OCTOBER 23, 2018

Its “sonomoji” connect members, boost engagement, and drive nondues revenue. I’ll let Kelly Stafford, CAE, chief marketing officer at SDMS, explain. “In In addition to using it for marketing and merchandise, he said, ‘Well, what about an actual sticker pack for the app store?’”. Until 2013, the campaign had a more serious tone.

Social Media 81

Social Media Revenue Products Examples 81

Membership Marketing

JULY 26, 2013

million new members joined Costco during the first two quarters of fiscal 2013. Market Size – One advantage that Costco has over most membership organizations is the enormous market potential that they enjoy. Those fees make up only 2% of its total sales revenue, but 77% of its operating income [2]. They added 2.3

Marketing 40

Marketing Atlanta Price Maine 40

Associations Now

APRIL 29, 2015

The Interactive Advertising Bureau says both advertisers and marketers are seeing major growth potential for ads in the digital video space. If you’re not already thinking of an effective digital video advertising strategy, you may find your marketing team or ad agency pushing you in that direction in the coming months.

Video 40

Video Report New York City Marketing 40

Experts in Membership Marketing

MAY 12, 2013

The 2013 Membership Marketing Benchmarking Report will be released in June at the Marketing and Membership Conference here in DC. I recently used the results of the study to help a client develop a revenue model for her association. To do this I cross-tabbed two questions: Operating Budget by Revenue Streams.

Revenue 28

Revenue Certificate Analysis DC 28

SCD Group

JANUARY 6, 2013

During 2012, I listened to the issues facing associations at local and national association and marketing meetings: “Should we move all our publications online and if we do, what does that do for our (older) members who don’t have access to internet media?”. not only to engage members but also to generate non-dues revenue. but do they?

System 40

System Social Media Content Cost 40

Experts in Membership Marketing

OCTOBER 29, 2013

"Components and the Race to Membership: 10 Tips to Develop and Effectively Use Components in Membership Marketing" Presenters: Erik Schonher, Vice President, Marketing General Incorporated Trevor S. Whether components are organized/defined by location, industry, interest, or other delineators, they are a valuable untapped resource.

Tips 28

Tips Revenue Marketing Content 28

Aaron Wolowiec

SEPTEMBER 2, 2014

The resulting gap represents lost opportunities and revenue. In fact, a 2013 HBR blog post suggests, “Execution is a minefield… Agendas compete. What opportunities exist in your market you can benefit from? As a supplier, you might also think in terms of “sales” or “services.” Consultant-driven?

Nashville 100

Nashville Analysis Review Communications 100

Association Adviser

FEBRUARY 18, 2014

ASAE 2012 Marketing Membership & Communications Conference. June 4-5, 2013. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Meet with Business Development Director John Kilchenstein at booth 405. Georgia Society of Association Executives Annual Conference.

Georgia 60

Georgia Directory California Newsletter 60

.orgSource

FEBRUARY 21, 2023

In 2013, CEO Reed Hastings committed to moving from being a content distributor to becoming the creator of award-winning productions. Netflix’s new vision was driven by the idea that, in a highly competitive market, a shift in values would give its brand a leading edge. Since that decision, Netflix’s revenue has tripled.

Revenue 88

Revenue Guidelines Review Education 88

Associations Now

JUNE 20, 2017

Additionally, nearly a quarter of Americans over the age of 12 (24 percent) say they’ve listened to a podcast in the last month—a high for the survey and roughly double the rate in 2013. The most successful podcast network, of course, is NPR, which reported 3.5 million weekly downloads in 2016, a jump of 1 million from the prior year.

Revenue 72

Revenue Course Survey Industry 72

Mariner Management

NOVEMBER 23, 2020

In 2013, IIDA New England launched the Emerging Leaders Network (ELN) answered one of the top requests from firm principals: provide specific professional development training to rising designers in the chapter. That support was instrumental in both marketing and growing the program and in developing a revenue source.

Charlotte 62

Charlotte Austin Leadership Maine 62

Association Adviser

OCTOBER 15, 2013

As part of this month’s focus on non-dues revenue, we spoke with Rob Shafer and Ben Joseph, two Naylor sales representatives, about why paid media remains a vital source of revenue for associations and how publishers try to provide value for advertisers and readers alike in a very crowded media world. Rob : Absolutely!

Georgia 60

Georgia Revenue Directory Industry 60

Association Adviser

APRIL 16, 2013

Those tiers still appeal to some buyers who view sponsorships as a “contribution” to the association more than as a true marketing investment. These marketing rights and benefits have real value and should be treated as such. Like many marketers, I used to think that a sponsorship could stand on its own. Conclusion.

Price 60

Price Revenue Proposal Newsletter 60