Reid All About it

FEBRUARY 15, 2013

Everyone (well, most everyone) knows the benefits of content marketing. But you can’t just say to your staff, “Yeah, good idea, start doing social media.” How will this impact marketing? He’s also talking about wearable technology combined with social media , and explains how marketers can prepare for these changes.

Social Media 150

Social Media Revenue Content Marketing 150

Reid All About it

MARCH 1, 2013

I read far too much good stuff this week, so here’s a quick list of other useful and interesting reads: Microsoft, damn them, is limiting Office 2013 installations to one per computer, meaning, if your computer crashes or you have to reformat, you’re SOL. Tagged: Community , Web and Social Media. She writes: . “As I love Waze.

North Carolina 150

North Carolina Social Media Survey DC 150

Reid All About it

APRIL 26, 2013

After seeing online comments about who should or shouldn’t be tweeting during a breaking news story, Geoff Livingston writes about the devolving online civility situation, social media vigilantes and respect. But will there be enough market demand for these over-sized homes? Tagged: Digital Media , Web and Social Media.

Social Media 150

Social Media Utah Colorado New York 150

Reid All About it

APRIL 19, 2013

Maggie McGary is exasperated with the disconnect she witnessed during social media presentations by association execs at digitalNOW. When she examined one association’s programs, she discovered that social media was helping them create value and revenue, yet the exec said just the opposite. Why the disconnect?

Boston 150

Boston Raleigh Maryland Content 150

Reid All About it

MARCH 29, 2013

It’s a fascinating read about the impact social media is making on an information-dependent industry. Tagged: Content Marketing , Digital Media , Web and Social Media , Website. Lightning Round. The music of Vivaldi enhances mental alertness, attention and memory. ( Tom Jacobs, Pacific Standard ).

millennials 150

millennials Social Media Content Innovation 150

Thanks For Playing

DECEMBER 26, 2012

Social media manager moved on? Leadership " moments " to strive for in 2013. this is an outstanding list) Jamie Notter asks: has social media started an (inevitable?) Associations Now takes on what's in and out for 2013. Twelve different ways to use Evernote in 2013. Want to be an entrepreneur?

Social Media 150

Social Media Leadership Marketing How To 150

Thanks For Playing

JANUARY 9, 2013

Jeff De Cagna's six ideas for 2013. Shelly Alcorn's five terms for 2013. Social media predictions for 2013 from the pros. Marketers use fewer social sites. Digital trends for 2013 that are not the same old same old. It's focus on the new year week! My favorite? My favorite? My favorite?

Social Media 150

Social Media Communications Marketing Innovation 150

Spark Consulting

MAY 29, 2013

The 2013 Social Media Marketing Report is out. People still think Facebook is the most important social media marketing platform, even though the overwhelming majority have no idea if it’s working. Is SEO giving way to inbound marketing ? (Of Is Big Data the end of market research ?

Social Media 150

Social Media Innovation Review Technology 150

Spark Consulting

JANUARY 8, 2014

Social media trends for 2014 (aren’t some of these the same “trends” we’ve seen for the past 5 years?). Thinking about multi-channel marketing for 2014? Associations Now shares the top five leadership lessons from 2013. Maddie Grant’s eclectic and interesting list of favorite reads of 2013.

Social Media 150

Social Media Case Study Innovation Leadership 150

Higher Logic

OCTOBER 5, 2017

Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. From Dr. Berger, we learned that word-of-mouth marketing and customer engagement are a predictable science, not an artform.

Marketing 184

Marketing Pennsylvania Social Media Content 184

Thanks For Playing

JANUARY 30, 2013

Marketing Profs picked up Maddie Grant and Jamie Notter's survey on new leadership skills for the social media age (and wrote a really nice article about it). Does your association need social media training? Want to make real progress in 2013? Want to innovate in 2013? Big list this week.

Social Media 150

Social Media Review Innovation Leadership 150

Thanks For Playing

DECEMBER 12, 2012

The world's most awesome 12 word social media policy (h/t to the SocialFish) Is a network mindset (Beth Kanter) the solution to your Board succession woes ? The year end lists are already starting, and this is a good kick off: epic marketing failures. "Linear thinking is useless in a non-linear world." Want to be a great leader?

Social Media 150

Social Media Class Price Tips 150

Higher Logic

JANUARY 27, 2020

How Matt is movin’ and shakin’ in the community industry: Matt’s career path has taken him through teaching, sales, marketing, IT, and now, community management. He’s clear that this program is about community as a strategy – not social media tools or marketing. Matt’s current role: Online Community Manager at Genesys.

Software 317

Software Industry Strategy Social Media 317

Virtual

SEPTEMBER 26, 2013

Plan ahead with your social strategy. In 2013, no promotional strategy would be complete without a social media component. Start planning your social media schedule now , so you can build and maintain a broad following of key influencers. Use social media to share everyday items and relevant external news.

Press Release 100

Press Release Marketing Social Media New York 100

YourMembership

FEBRUARY 8, 2013

Well, things are changing: the economy, technology, social media tools and paradigms for using them, generation shifts. 10) What Not to Do With Your Online Presence in 2013 by Tara Banda. Don’t: Use blanket “Like Us” messages to drive people to your social media pages.

San Diego 150

San Diego Los Angeles Sacramento millennials 150

Thanks For Playing

JANUARY 16, 2013

KiKi L'Italien encourages us to live dangerously in 2013. Jeff Hurt identifies conference trends to watch for 2013. Marketing schaudenfreude , or even companies that can afford top-notch help make dumb mistakes (and recover from them), so what are you so worried about? Bold" marketing predictions for 2013.

millennials 150

millennials Leadership Tips Marketing 150

Reid All About it

DECEMBER 7, 2012

She discusses the many ways that content marketing transforms a company and its culture. . Many of us will resolve to develop new habits in 2013. Tagged: Content Marketing , Productivity , Web and Social Media. Here’s a post by Krista Kortrla about crazy companies. Oh to be crazy. I don’t see my dog doing that.

Massachusetts 150

Massachusetts Social Media Content Analysis 150

YourMembership

MARCH 8, 2013

The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? by Megan Rockett. Gaming isn’t a fad.

Social Media 150

Social Media millennials Recruiting Recruitment 150

Association Adviser

NOVEMBER 14, 2013

Membership Marketing Blog. Best of the Web CalSAE Facebook industry events LinkedIn New England SAE social media Tiwtter TNSAE' Developing a Successful Student Membership Strategy. Tony Rossell. How to Keep Your Non-Dues Revenue Going. Associations Now. Visit Us at These Important Industry Events. TNSAE 50 th Annual Tradeshow.

Directory 60

Directory California Social Media Newsletter 60

Association Adviser

DECEMBER 10, 2013

With just a few weeks left in 2013, the wave of top ten lists and year-in-review articles is flowing in full tsunami force. As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. Attempting to measure social media.

millennials 60

millennials Social Media Price Review 60

Association Adviser

JULY 16, 2013

Using social media is about more than promoting yourself and your brand—It’s about building connections & nurturing them over time. Which Tactics Work Best for Email Marketing? Email is still a marketer’s workhorse because it’s relatively cheap and usually the most effective form of marketing at our disposal.

Directory 60

Directory Newsletter Email Marketing Social Media 60

Associations Now

SEPTEMBER 10, 2018

With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. Then it became second fiddle to social media. SEO never died, and neither will social media.

Strategy 82

Strategy Marketing Social Media New York 82

Thanks For Playing

APRIL 26, 2012

” They asked each speaker to answer (in 75 words or less) the question: What development, trend, or marketing innovation do you predict will be in place by the fall of 2012 to influence every direct marketer’s year-end planning? Alltop Social Media. SmartBrief on Social Media. Newer Post.

Social Media 150

Social Media United States Innovation DC 150

Association Adviser

MARCH 19, 2013

link] Blogs Outrank Social Networks for Consumer Influence. Social Media Examiner. Association Publishing Market Puts Digital in Focus. May 29-31, 2013. ASAE 2012 Marketing Membership & Communications Conference. June 4-5, 2013. Association Media & Publishing Annual Conference.

Georgia 60

Georgia Directory New York Newsletter 60

Associations Now

JULY 3, 2013

Then it might be time to revisit your email marketing strategy. That and more in today’s Social Media Roundup: Trusted Sender. — BrightBull (@BrightBull) July 3, 2013. When it comes to email marketing, the most important thing is the content of your email. Never Run Out Of Food. Never Run Out Of Food.

Email Marketing 40

Email Marketing Social Media Marketing Maine 40

Portage Group

FEBRUARY 5, 2013

Nielsen recently released its 2012 Social Media Survey Report and there are a ton of really interesting stats and figures in here. If you know you need to update your marketing but not sure where to start, Kivi Leroux Miller has shared a slide-deck you should read on some marketing changes to consider in 2013.and

Social Media 100

Social Media Tips Survey Resources 100

Associations Now

JANUARY 13, 2014

Takeaways from some epic marketing and management fails. And when you’re looking to improve your event planning or marketing—as well as identify what not to do—where better to look than at some of 2013’s biggest marketing mishaps? A few lesson-laden gaffes in today’s Social Media Roundup: Flip the flop.

Social Media 40

Social Media Marketing Colorado Boston 40

Association Adviser

FEBRUARY 15, 2013

B2Community : Mobile SEO in 2013: 5 Things You Need to Know goo.gl/fb/bpwFz. 9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. March 6-9, 2013. April 3-6, 2013.

Georgia 60

Georgia Directory Newsletter Conference 60

Optimist Consulting

MARCH 26, 2014

Organisations will employ a social media/digital staff member – with 95% of organisations in this latest report stating that they have a social media presence, it is clear that the sector is embracing the channels on offer. In the 2013 report only 19.5% In the 2013 report only 19.5% in the 2014 report.

Report 100

Report Social Media Email Marketing Maine 100

Mizz Information

JULY 19, 2013

Each year, Marketing General puts out a Membership Marketing Benchmarking Report. And of course, each year I read the report from the social media/community management lens. According to the Pew Research Project [PDF], 83% of internet users ages 18-29 use social networking sites.

Social Media 40

Social Media Marketing Recruiting Recruitment 40

Aaron Wolowiec

MARCH 4, 2014

Scott Oser is the president of Scott Oser Associates and has more than 17 years of marketing experience in the association and publishing industries. We worked together to develop the myLounge concept for ORGPRO in 2013 and have since facilitated a number of presentations together. Some may say we’re kindred spirits.

Michigan 100

Michigan Social Media Innovation Revenue 100

Aaron Wolowiec

JUNE 25, 2013

From the minute we get up to the minute we go to bed, we’re surrounded by it: social media. But whether you dub it a blessing or a curse, there’s no denying social media platforms have made it easier to learn, to connect and to engage. Sometimes it’s hard to keep up. 6 at the Georgia World Congress Center in Atlanta.

Georgia 100

Georgia Atlanta Michigan Social Media 100

Idea Architects

DECEMBER 12, 2012

While the degree of replication varies, I think each of the following 15 considerations are worth every conference designer contemplating for their 2013 efforts. So here is some of what I think we will/should see more of in meeting and conference design in 2013. Is every conference-goer asking for each of the 15 items listed below?

Conference 60

Conference Social Media Innovation Content 60

Associations Now

APRIL 1, 2013

That, and more, in today’s Social Media Roundup: Says Who? — Team Slice-Works (@sliceworks) March 29, 2013. She suggests you use the five T’s of word-of-mouth marketing : talkers (or influencers), topics (or message), tools, taking part in the conversation, and tracking. (ht ht @sliceworks ).

Social Media 40

Social Media Marketing Recruiting Recruitment 40

Associations Now

SEPTEMBER 20, 2013

Spotted: Membership strategy and content marketing rolling with the same crowd. Strategy starts with loyalty—tied into content marketing. The details, and more, in today’s Social Media Roundup. — Silverbear (@SilverbearLtd) September 20, 2013. Content marketing, huh? In Content We Trust.

Social Media 40

Social Media Content Marketing Newsletter 40

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 273

Newsletter Certificate Denver Case Study 273

Reid All About it

SEPTEMBER 7, 2012

My favorite tweet this week came via Dave Phillips – whom I’m featuring in my next Avectra post about association CEOs who excel at social media: RT @ ValaAfsha r : Don’t do social, be S.O.C.I.A.L. My favorite hashtag of the week was from the Content Marketing World conference held in Columbus, OH: #cmworld.

North Carolina 150

North Carolina Raleigh Columbus Class 150