Spark Consulting

MARCH 6, 2014

Volunteer Match’s 2012 Millennial Impact Report. Leading Associations: How Individual Characteristics and Team Dynamics Generate Committed Leaders , an August 2013 report out of the American Sociological Association. As an aside, Associations Now just reported on the latest CNCS reports that indicate that volunteering is down in 2013.

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Associations Now

MARCH 27, 2013

Also: A publication successfully grabbed the attention of the millennial generation. That, and more, in today’s Social Media Roundup: Supply Pooling. — CSAEBC (@CSAEBC) March 27, 2013. Understanding Millennials. 4 Ways Mental Floss Won Millennials (by @ sweissman @ digiday ) bit.ly/15Pqx3c

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Associations Now

APRIL 3, 2013

Why you should work to understand millennial members’ way of life and their thought process. How to nix a generational divide in your association, and more, in today’s Social Media Roundup: When you learn through doing, retention is increased and principles can later be applied to their individual situations.

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Associations Now

SEPTEMBER 4, 2013

Also: the cost of high millennial turnover in your workforce. The details, and more, in today’s Social Media Roundup: Overcoming Overworking. ChatterBachs) September 4, 2013. Millennial state of mind. Why Millennials Are Ending The 9 To 5 – Forbes [link] #asae #assnchat. Have a planner? ht @evcmtv ).

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Associations Now

SEPTEMBER 6, 2013

The scoop, and more, in today’s Social Media Roundup: Out of the creator’s hands. — Michael Findling (@mfindling) September 6, 2013. What If Your ED Was a Millennial? — Eva Sirman (@esirman) September 5, 2013. What if the management reigns were handed over millennial employees? Imagine if.

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Velvet Chainsaw

MARCH 27, 2014

Millennials are angry, vocal and hungry for social change says Nancy Lublin , CEO of dosomething.org and Umair Haque , director of Havas Media Labs in a September 2013 Fast Company article. Attracting Angry Millennials. It is more than just incorporating social media and texting.

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Associations Now

OCTOBER 10, 2013

What the Twitter feud between Miley Cyrus and Sinead O’Connor can teach associations about success, and more, in today’s Social Media Roundup. — Deirdre Reid (@deirdrereid) October 10, 2013. — pcmaconvene (@pcmaconvene) October 10, 2013. Closing the Gap. Hint: generation gap. assnchat (via @avectra ) [link].

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Associations Now

JULY 28, 2015

A new study from Pew found the percent of Americans getting news through social media is continuing to increase—a trend that could prove insightful for associations. The study found that the percentage of Americans for whom Twitter and Facebook serve as a news source rose from 2013 levels.

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Associations Now

DECEMBER 6, 2013

That tip, and more, in today’s Social Media Roundup: Company Courting. — Tammi Tatro (@TammiTatro) December 6, 2013. — Maddie Grant (@maddiegrant) December 6, 2013. We the team: The millennial mentality might seem worlds away from the baby boomer’s perspective. ht @ TammiTatro ). Friday Mojo.

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Associations Now

JULY 11, 2013

Millennials may see the gender gap closing in the workforce, but could the conference be a sign of a continuing disparity among Fortune 500 leaders? This issue, and more, in today’s Social Media Roundup: Missing in Action. "The — Jason Hensel (@pimplomat) July 11, 2013. " [link] #mpi #eventprofs.

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Associations Now

JUNE 25, 2014

Despite the more than $5 billion dollars spent on marketing campaigns in social media spaces in 2013, new research from Gallup found that consumers’ purchasing decisions are more influenced by friends and TV commercials. Instead of selling, Gallup says, brands should use social to build community.

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Velvet Chainsaw

SEPTEMBER 17, 2013

Millennials are eager to connect, participate and give says the 2013 Millennial Impact Report by Achieve. Since 2009, the report has focused on Millennial behaviors that would interest many nonprofits and conference organizers including trends in communication, service and giving. Millennials crave and rely on peers.

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Associations Now

SEPTEMBER 16, 2013

The details, and more, in today’s Social Media Roundup: A Penny for the Trust Bank. — GSA (@usgsa) September 13, 2013. — Kim Kishbaugh (@kkish) September 15, 2013. ” Draw interest by tying social media posts to location-specific content. Don’t Discount the Alternatives. ht @kkish ).

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GrowthZone

NOVEMBER 8, 2018

Let’s look at the social media tools that let us do just that. Social Media Stories Feature. Snapchat was onto something big in 2013 when they introduced the “My Story” feature into their app. Reach younger Millennials (age 25-29) by partnering with micro-influencers to grow your following.

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Associations Now

OCTOBER 2, 2013

That and more in today’s Social Media Roundup: From Amazon to Associations? — avectra (@avectra) October 2, 2013. Without the fresh ideas that millennials bring, your association could soon hit a dead end. — Michael Tydings (@MJTydings) October 2, 2013. How would Jeff Bezos run an association?

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Beth Kanter

SEPTEMBER 23, 2015

One way I keep up with news and trends in social media is to curate social media research studies on Pinterest, share on my Facebook Page , and make sense of them here on my blog. This post from Social Media Examiner of recent behavior changes on Twitter and Facebook summarizes data from recent Pew study.

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Associations Now

AUGUST 5, 2013

80 Percentage of young donors who said they preferred nonprofits with mobile device-friendly websites, according to the 2013 Millennial Impact Report. Millennials especially liked mobile websites that offered links to news and related information. Also, your organization’s digital presence makes a difference.

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SCD Group

JANUARY 6, 2013

To start 2013, I’ve created a list of “association challenges” that I’m labeling the “And/Or Dilemma Facing Associations.” [By Associations traditionally (as in pre-social media) developed and implemented programs and services that the volunteer boards and/or professional staff conceived and implemented. This worked/works great!

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Association Adviser

DECEMBER 17, 2013

What surprised us most in 2013? Year-round, 365-day engagement through technology and social media is one of the biggest trends she has observed. “Associations also need to do a better job of reaching out to Millennials with an updated, more non-traditional membership experience,” she said.

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Associations Now

APRIL 10, 2014

According to a new survey [PDF] by employee engagement and communications company GuideSpark, 43 percent of millennials and 30 percent of non-millennials are not reading most of their handbooks. social media (4 percent). According to MetLife’s 2014 “ U.S. intranet (48 percent). direct mail to residence (41 percent).

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SCD Group

JANUARY 14, 2013

What will you give away in 2013? Just Ask By Nina Mandel via FastCompany Looking for more “action” on social media? One-third of CEOs don't consider social media reputation when making business decisions. By Kristin Piombino via Ragan's PR Daily Does your CEO care about your company's social media reputation?

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Associations Now

AUGUST 11, 2014

According to a 2013 report by the U.S. ” That seems like a pitch perfectly tailored to millennials, so it comes as no surprise that younger consumers have been a target of the council’s campaign. But it’s not all about traditional media coverage.

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Association Adviser

MARCH 17, 2014

In response to this challenge, some associations have made impressive gains in their adoption of technology, particularly in the areas of mobile, social media, video, online learning, connectivity and more. I checked in with two of my millennial colleagues to get their take. They don’t even need a computer. Best Picture*.

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Association Adviser

MAY 14, 2013

” Thanks to social media, 4G, iProducts, broadband, wireless, the cloud, Big Data, Skype and apps, we’re now more connected than ever. “Our members use smartphones for app activities, social media and, of course, texting.” Millennials respond differently. Technology cuts both ways.

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Achieve

AUGUST 27, 2017

2013 Millennial Impact report. was that millennials, in overwhelming numbers, support organizations that are working to address an issue they are passionate about – not the other way around. Derrick's latest book, "Social Movements for Good: How Companies and Causes Create Viral Change" was released in March 2016.

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Association Adviser

JUNE 27, 2018

Since becoming Director, Membership for the American Speech-Language-Hearing Association (ASHA) in 2013, Mike Skiados, CAE has enjoyed a 98 percent member retention rate. That’s not just a Millennial thing; that’s a societal thing. You couldn’t identify them based on age. They want to see value.

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SCD Group

OCTOBER 30, 2012

By the way, Millennials love cause campaigns and would flock to your organization if you let them.) So, what might your association (and/or nonprofit organization) do for Halloween 2013? Since you are hoping to engage Millennials and Gen Xers, be sure to use Facebook, Twitter, Pinterest, blogs and other social media tools.

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Associations Now

JUNE 6, 2014

As senior vice president of Reed Exhibitions, he’s responsible for its fastest-growing events division, ReedPop , which includes such shows as New York Comic Con and Star Wars Celebration that drew more than 600,000 fans in 2013. Social media and digital platforms are increasing reach.

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SCD Group

OCTOBER 7, 2014

Healthier Association, Higher Membership Performance By Joe Rominiecki via AssociationsNow NAADAC’s major symptom circa April 2013 was declining membership, Storie says. They know how to self-educate and find information, and 52% use YouTube or social media for typical research assignments. Don’t make these blunders.

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Beth Kanter

APRIL 4, 2016

I waited to see if other nonprofits would embrace this emerging social media platform. TechSoup wrote up this post based on some very early innovators in 2013, but still only a handful of nonprofits had established a presence. Does your nonprofit need to be on an emerging social media channel beyond Facebook and Twitter?

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Beth Kanter

DECEMBER 23, 2013

You don’t necessarily have to do this with an online fundraising platform: you can start by using social media to encourage people to interact with and be vocal about your cause. Then tell these stories in multiple mediums: on your website, on your blog and in your social media channels, for example. Harrison has over 61.5k

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Beth Kanter

AUGUST 12, 2015

Why Facebook is a Fundraising Game Changer: John Haydon, blogger and author of Facebook Marketing for Dummies , believes that without Facebook pushing the limits of how people use social media, fundraising wouldn’t be as social. Disrupting Fundraising Since: 2013. Booster launched its first campaign in 2013.

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Beth Kanter

NOVEMBER 13, 2012

It was the last keynote of the day and it was a long day, so I improvised a movement exercise that involved some Samba movements to keep them engaged (see my post over at the Chronicle ). Now, I can’t wait for my international projects in 2013! Teens As Free Agents. ” Philantroteens. Now that’s a powerful idea.

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Beth Kanter

AUGUST 7, 2014

Jamie is an expert in online engagement and giving, inspiring Millennial donors, and the force behind BMore Gives More, the movement to raise $5.7 million in a day on #GivingTuesday 2013. Social Media is great for this sort of thing,especially if you can say thank you shortly after they make the gift.

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Association Adviser

JUNE 24, 2016

Back in 2013, the enterprise software company Sage surveyed more than 11,000 small- and medium-sized businesses in 17 countries to assess their attitudes about business mentoring. Finally, survey respondents suggested that millennials are hesitant to align themselves with those they believe to be in an older, out-of-touch demographic.

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Achieve

SEPTEMBER 3, 2014

Yet, never one to shy away from exploring promising possibilities, our President Derrick Feldmann began brainstorming ways a Tumblr-MCON partnership could promote an ongoing conversation about cause-related research – one that could generate, for years to come, topics for future MCONs and areas of focus for millennial impact studies.

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