This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
But you can’t just say to your staff, “Yeah, good idea, start doing socialmedia.” We’ve all seen it and many are dismissing it as creepy, unnecessary or unimportant, just as many once mistook PCs, the Web, smartphones and social networking as creepy, unnecessary or unimportant .”
You’ll likely face questions and concerns even after you present your team with details on how an online community can improve acquisition, retention, and revenue. You can also recoup a lot of expenses by using your community to generate revenue. Analyze your budget and how an online community could influence your revenue streams.
Maggie McGary is exasperated with the disconnect she witnessed during socialmedia presentations by association execs at digitalNOW. When she examined one association’s programs, she discovered that socialmedia was helping them create value and revenue, yet the exec said just the opposite. Why the disconnect?
How to Keep Your Non-Dues Revenue Going. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Best of the Web CalSAE Facebook industry events LinkedIn New England SAE socialmedia Tiwtter TNSAE' Developing a Successful Student Membership Strategy. Tony Rossell.
Using socialmedia is about more than promoting yourself and your brand—It’s about building connections & nurturing them over time. July 20-23, 2013. ASAE 2013 Annual Meeting & Exposition (Booth #608). August 3-6, 2013. September 18-20, 2013. Best of the Web. 5 Ways to Thank Community. Shanna Mallon.
SocialMedia Roundup: Give That Copy a Trim. October 1-3, 2013. November 7-9, 2013. November 14, 2013. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Ernie Smith. Associations Now. The art of writing short shouldn’t be ignored on the web.
Other key takeaways from the report: Socialmedia – Not surprisingly, associations use YouTube for education. In fact, the percentage of LMS users increased from 51 percent in 2013 to 60 percent in 2015. More than half of those surveyed have seen an increase in revenue from their educational offerings.
link] Blogs Outrank Social Networks for Consumer Influence. SocialMedia Examiner. May 29-31, 2013. June 4-5, 2013. Association Media & Publishing Annual Conference. June 9-11, 2013. Contact us today for an assessment of your current communications plans and non-dues revenue strategies.
The session description reads as follows: Countless authors and thought leaders claim to have identified “The Next Big Association Trend”—the end of the traditional membership model, the demise of the face-to-face meeting, the rise of the socialmedia imperative. Some may say we’re kindred spirits.
B2Community : Mobile SEO in 2013: 5 Things You Need to Know goo.gl/fb/bpwFz. March 6-9, 2013. American Hospital Association’s 2013 APRE Conference. April 3-6, 2013. May 29-31, 2013 ASAE 2012 Marketing Membership & Communications Conference. June 4-5, 2013. June 9-11, 2013. 14T5cIp #assnchat.
For Sunday soup night, I made a delicious wild rice and mushroom soup from the January/February 2013 issue of Cook’s Illustrated. Hear about the potential benefits and challenges of such a transformation, from increased reach and engagement to new revenue streams, while learning how to navigate potential obstacles. 1 CAE credit.
Tino Mantella, who has guided the Technology Association of Georgia (TAG) to a seven-fold increase in revenue and a 500-percent boost in membership since taking the helm in 2004 observed that “the more you can run like a business, the more you can impact the not-for-profit world.” Improving revenue consistency and forecasting.
Four Trends and Predictions for B2B SocialMedia in 2014. Talking New Media. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Best of the Web. Associations Are Grasping For Growth [Infographic]. Meagan Rockett. Greenfield Services, Inc. Lizzie Maldonado.
Not sure how your association can measure the ROI of socialmedia? If your association is like most, you’ve been experimenting with socialmedia and integrating it into various parts of your work for some time now. If you can measure the revenue impact, more power to you. You’re not alone.
That, and more, in today’s SocialMedia Roundup: Stay alert. Seven mistakes costing your #nonprofit revenue, donors & members… ht.ly/kc9WB — Karen Zapp (@KarenZapp) April 18, 2013. Socialmedia, responsive-design sites, and e-newsletters all work together to reach and engage your members.
Its “sonomoji” connect members, boost engagement, and drive nondues revenue. After about $2,100 in email and socialmedia marketing costs, the “Sonomoji: Express Yourself” campaign delivered a 1,091 percent return on investment, Stafford says, with thousands of reactions and hundreds of shares and comments on socialmedia platforms.
An intern’s take on the value of internships, in today’s SocialMedia Roundup: What a Former Intern Says. — Kristen Parker (@klparkermsu) October 29, 2013. — Deirdre Reid (@deirdrereid) October 29, 2013. What else could the media world learn from associations? link] #assnchat.
Here are a few highlights: Online revenue is up! Online revenue increased by 13 percent from 2013 to 2014 for the groups in the study, thanks to a 32% increase in monthly giving and 16.6% Audiences on socialmedia are growing faster than email – but email still reaches a lot more supporters.
Why this should worry you, and what you should do about it, in today’s SocialMedia Roundup: Google Blackout. — Fast Company (@FastCompany) August 19, 2013. You’d lose a slew of readers and potential revenue if your site serves ads or sells merchandise. The blackout reportedly cost Google $500,000 in lost revenue.
M+R and NTEN’s 2014 Nonprofit Benchmarks Study , which covers the reach of nonprofits in online media, found that online donations as a whole grew in 2013, with an average one-time donation of $68. But online revenue is rising: While email responses fell, fundraising itself didn’t see a drop.
A new report says older people increasingly use socialmedia to connect online. It’s no secret that younger generations rely on socialmedia to communicate with friends and connect with the causes they care about. The social set: Socialmedia is a powerful tool for associations to engage younger members.
More in today’s SocialMedia Roundup: That’s “CDO” To You. — Rick Johnston, CAE (@rjohnston) July 29, 2013. Weiss of Computerworld writes that the CDO is “charged with ensuring that companies’ massive stores of digital content are being used effectively to connect with customers and drive revenue growth.”
Despite the more than $5 billion dollars spent on marketing campaigns in socialmedia spaces in 2013, new research from Gallup found that consumers’ purchasing decisions are more influenced by friends and TV commercials. Instead of selling, Gallup says, brands should use social to build community.
That and more in today’s SocialMedia Roundup: Pondering Personalization. by @sailthru ) [link] <assns: make personalization a priority> — Deirdre Reid (@deirdrereid) August 29, 2013. — John Ricco (@johnricco) August 29, 2013. The post SocialMedia Roundup: Is the Next Step More Personalization?
Generate revenue. It was designed to generate non-dues revenue and streamline work processes. E-business tools support multiple revenue streams. Founded in 2013, EventBank was focused on event management; today, they are an all-in-one management platform. Manage membership data and communications. Grow membership.
The annual bitty awards will open to accept entries on January 7, 2013 and close on February 8, 2013, so start getting your entries together. Anyone sharing a #GoodSpotting story through January 2, 2013, can also enter to win $500 in holiday spending cash for themselves, and $5,000 for their favorite charity. Share Good.
To start 2013, I’ve created a list of “association challenges” that I’m labeling the “And/Or Dilemma Facing Associations.” [By Associations traditionally (as in pre-socialmedia) developed and implemented programs and services that the volunteer boards and/or professional staff conceived and implemented. This worked/works great!
Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. What surprised us most in 2013? Year-round, 365-day engagement through technology and socialmedia is one of the biggest trends she has observed. Measuring socialmedia.
In April, Association Adviser readers reaffirmed that non-dues revenue makes up a good chunk of their organizations’ operating funds. Not showing advertisers the ROI of investing in your media can cost your association six to eight times as much effort and potential revenue as doing something to show them ROI.
The approach for generating revenue outside of membership dues is no exception. I still see shrinking memberships and lower attendance figures at many association conferences and non-dues revenue (NDR) is something I hear often as a possible budget solution. By Bob Burris. Conclusion. Flush out their objectives and cater to them.
According to a July 2013 survey of business-to-business (B2B) marketers and media users by American Business Media, professionals are primarily going online for industry information, then they turn to primary sources (company-produced info), before looking at print sources and events. Conclusion.
Following 2013, a year in which 42 percent of the respondents to the “ DC Associations Salary Survey Report 2013-2014 ” reported a decrease in membership revenues, 74 percent of respondents reported that increasing membership is their number-one challenge for 2014. How do associations plan to tackle these issues?
In response to this challenge, some associations have made impressive gains in their adoption of technology, particularly in the areas of mobile, socialmedia, video, online learning, connectivity and more. Video is also a valuable form of content, learning, non-dues revenue and even membership leads. Best Picture*.
Multiple studies have shown that people do not want to be solicited through socialmedia, but when your supporters (donors, volunteers, etc.) share your message with their social networks, it is more successful at bringing in donations. Fundraising through online social networks: A field experiment on peer-to-peer solicitation.
Generate revenue. E-business tools support multiple revenue streams. Founded in 2013, EventBank was focused on event management; today, they are an all-in-one engagement platform serving organizations worldwide. Socialmedia capabilities Certifications. What is Association Management Software (AMS)? Dashboards.
It was a great way to kick off 2013, showcase and participate in MSAE's six networking groups, connect with members and share ideas. 2013 Communication Trends The idea that we are no longer in the "information age" - we are in the "attention age" - you must communicate to get people's attention and then keep it!
Despite hoping your Saturday would be headache-free this past weekend, there’s a chance an incident involving a popular socialmedia tool kept you busy. Saturday afternoon, socialmedia accounts connected to Buffer through Facebook and Twitter started spewing out a barrage of weight-loss-related spam.
That’s the takeaway from a new Interactive Advertising Bureau (IAB) study , which found that both marketers and agency executives have increased their spending on digital video advertising by 66 percent since 2013, to a total of $10.3 The strongest growth areas included mobile advertising, socialmedia, and digital video.
Based on the results of its “2013 Association Operations Survey,” Virtual found that 70 percent of mid-size associations (those with annual revenue between $500,000 and $3 million) and large associations (annual revenue of $3 million or more) reported now is a good time to be running a membership organization.
I presented a session with Andy Steggles about socialmedia as viewed from the C-suite, attended a few sessions, got to spend some great time with friends I hadn''t caught up with in a while, and had the incredible fortune of being able to spend time hanging out with one of the keynote speakers, ridicu-smart and awesome Susan Etlinger.
While the social network’s new donate feature could boost fundraising efforts, many are asking who will benefit more: nonprofits or Facebook? Fundraising through socialmedia just got a whole lot easier for nonprofits, but not without some concerns. At launch, 19 nonprofits had partnered with the socialmedia giant.
” Thanks to socialmedia, 4G, iProducts, broadband, wireless, the cloud, Big Data, Skype and apps, we’re now more connected than ever. “Our members use smartphones for app activities, socialmedia and, of course, texting.” Technology cuts both ways.
The 2015 M+R Benchmarks Study specifically looked at nonprofit activity online, seeing a 13 percent increase in online revenue and a 13 percent increase in the number of gifts between 2013 and 2014. Also, socialmedia activity pays off. What does the data show? Online efforts work.
The viral socialmedia campaign has raised a staggering amount of money ($79.7 ALSA has a good track record : It spent 72 percent of its fiscal 2013revenue on programs and services, as opposed to administrative and fundraising expenses.
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content