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The highlight is the article about the socialmediastrategy at the Colorado Oil and Gas Association. It’s really a shift from an old-school style of communication to really embracing the socialmedia world that we live in now.”. With visibility comes vulnerability, but you have to open up to stay relevant. .
This week he answers the question: what kind of content strategy drives community engagement ? Tagged: Community , Web and SocialMedia. Good news, fellow association geeks: Ben Martin, CAE is blogging again! Ben’s a master of online community management and is now sharing his wisdom on his Online Community Results blog.
But you can’t just say to your staff, “Yeah, good idea, start doing socialmedia.” Valeria Maltoni says, “There are three crucial challenges to overcome if you want to implement a successful content strategy ” – resource allocation, workflow planning and governance.
In one of his latest posts, he explains how to use socialmedia to reduce the power of silos in your organization. He says “B2Bs <like associations> approach socialmedia the same way they approach other parts of their business. With silos…Socialmedia starts in a silo, usually in the marketing or PR department.
As of a few minutes ago, 360 nonprofits had participated in our 2013 Nonprofit Communications Trends Survey. We hope to have more than 1,200 participate by the end of the month, but here are a few preliminary results about socialmedia use. Take the survey now and you can request a free copy of the final report in January.
July 15 is officially SocialMedia Giving Day. This ‘holiday’ began in 2013, when Givver.com promoted it as an opportunity to leverage socialmedia platforms for donations. Nonprofit Source found that 55% of people who engage with nonprofits on socialmedia end up taking some sort of action: .
Having a community manager involved in set up, strategy, and engagement tactics from the beginning will give your community a strong start and help you meet business goals in the future. Socialmedia, AMS, and CRM communities offer very few features. Without the right person running your community, it may not be successful.
Now, he's head of Structure3C, a community strategy firm. With a community of over 5 million users worldwide, Shana has worked to launch and grow a community composed of online communities, in-person events, socialmedia, content creation, email marketing, and customer support. Follow Bill on LinkedIn. Matt Lawson.
The 2013SocialMedia Marketing Report is out. People still think Facebook is the most important socialmedia marketing platform, even though the overwhelming majority have no idea if it’s working. John Haydon shares strategies to help you boost social sharing among your audiences.
Earlier this month I held a webinar that gave attendees a sneak peek at the 2013 Nonprofit Communications Trends Report that we will release in January. Now, for those who did not register in time, you can get a preview of what nonprofits will be doing with their communications in 2013. View this webinar now.
With the negative press and declining fortunes of socialmedia suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. Then it became second fiddle to socialmedia. Socialmedia, for all its faults, feels more instant and interactive.
If you are working on your plan for 2013 and aren’t sure where to start, I suggest that you first look at how your job is aligned within your organization. Encouraging peer-to-peer or socialmedia fundraising. Building direct mail, email, and socialmedia lists. You may be concerned with.
Developing a Successful Student Membership Strategy. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Best of the Web CalSAE Facebook industry events LinkedIn New England SAE socialmedia Tiwtter TNSAE' SmartBlog on Leadership. Tony Rossell. Associations Now.
Well, things are changing: the economy, technology, socialmedia tools and paradigms for using them, generation shifts. Here are three fail-safe strategies that are guaranteed to kill your general sessions and create the walking dead! 10) What Not to Do With Your Online Presence in 2013 by Tara Banda.
Yes, it’s trending right now in a lot of socialmedia, but the ideas behind gaming dynamics and techniques are as old as human civilization itself. According to a recent study, CEO social engagement at some of the world’s largest companies has almost doubled since 2010. 9) Unplugged: Got Social?
Using socialmedia is about more than promoting yourself and your brand—It’s about building connections & nurturing them over time. July 20-23, 2013. ASAE 2013 Annual Meeting & Exposition (Booth #608). August 3-6, 2013. September 18-20, 2013. Best of the Web. 5 Ways to Thank Community. Shanna Mallon.
That’s why an effective launch strategy is so critical for an organization. 3) Be social. In 2013, every launch should have a socialmedia component. Whether it’s posting your announcement on Twitter or notifying contacts via LinkedIn, don’t leave out this critical component to your communications strategy.
SocialMedia Roundup: Give That Copy a Trim. October 1-3, 2013. November 7-9, 2013. November 14, 2013. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Ernie Smith. Associations Now. The art of writing short shouldn’t be ignored on the web.
link] Blogs Outrank Social Networks for Consumer Influence. SocialMedia Examiner. May 29-31, 2013. June 4-5, 2013. Association Media & Publishing Annual Conference. June 9-11, 2013. Contact us today for an assessment of your current communications plans and non-dues revenue strategies.
If you drop the ball with engagement and communication, your nonprofit is in need of an optimization strategy. Are you up-to-date with your communications strategy? That, and more, in today’s SocialMedia Roundup: Stay alert. — Karen Zapp (@KarenZapp) April 18, 2013. kc9WB Fix your website fast.
Plan ahead with your socialstrategy. In 2013, no promotional strategy would be complete without a socialmedia component. Start planning your socialmedia schedule now , so you can build and maintain a broad following of key influencers. No matter what you do, you can’t afford to be shy.
B2Community : Mobile SEO in 2013: 5 Things You Need to Know goo.gl/fb/bpwFz. 9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. March 6-9, 2013. April 3-6, 2013.
Greg Pollack at Association Analytics recommends three useful strategies to elevate your association’s impact in the new year. For Sunday soup night, I made a delicious wild rice and mushroom soup from the January/February 2013 issue of Cook’s Illustrated. Data, AI and value propositions. More info/register. . More info/register.
Pacific) to share the preliminary results of the 2013 Nonprofit Communications Trends Report. During this webinar you’ll learn what your nonprofit friends down the street or across the country say about: Their most important goals for communications strategy in 2013. Get a full year for $465, or 90 days for $145.
While the degree of replication varies, I think each of the following 15 considerations are worth every conference designer contemplating for their 2013 efforts. So here is some of what I think we will/should see more of in meeting and conference design in 2013. Is every conference-goer asking for each of the 15 items listed below?
From the minute we get up to the minute we go to bed, we’re surrounded by it: socialmedia. But whether you dub it a blessing or a curse, there’s no denying socialmedia platforms have made it easier to learn, to connect and to engage. Sometimes it’s hard to keep up. 6 at the Georgia World Congress Center in Atlanta.
Sure, Google+ hasn’t been the breakout socialmedia platform many expected. The boost Google+ can give your socialmedia presence, and more, in today’s SocialMedia Roundup: Google+ pages that are updated more often actually show up higher than websites not connected to Google+. ht @SSULive ).
Next year promises to deliver exciting new mobile technology, so when planning digital strategies, associations should consider mobile apps and websites, said Kim Harwood, president of Results at Hand Software. And users can easily integrate apps into their socialmedia platforms. And, it’s not hard.
Also: When do you start adding socialmedia into your event planning? That, and more, in today’s SocialMedia Roundup: Generations’ Expectations. — JPdL(@JPdLEvents) April 23, 2013. Your Event Without SocialMedia. — BizBash News (@BizBash_News) April 23, 2013.
Also: Content strategy is vital to your association. See how taking a leap of faith and accepting failure pushes you closer to success, and more, in today’s SocialMedia Roundup. — GYDE.LY (@GYDELY) June 19, 2013. Where’s Your Content Strategy? — Bussolati (@bussolati) June 19, 2013.
How to address negative comments on socialmedia. Learning to work with and respond to members and critics on socialmedia is an art form. How to defend your online turf, and more, in today’s SocialMedia Roundup. — Incline Marketing (@InclineMktg) October 16, 2013. . Positive Spin.
Four Trends and Predictions for B2B SocialMedia in 2014. Talking New Media. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Best of the Web. Associations Are Grasping For Growth [Infographic]. Meagan Rockett. Greenfield Services, Inc. Lizzie Maldonado.
Plus: Use socialmedia to supercharge the chatter around your event. That and more in today’s SocialMedia Roundup. Augmenting Events With Social. 3 Rules to Apply to Your Event’s SocialMediaStrategy [link] #eventprofs #expochat #assnchat #events @ungerboeck. Follow the Leader.
The session description reads as follows: Countless authors and thought leaders claim to have identified “The Next Big Association Trend”—the end of the traditional membership model, the demise of the face-to-face meeting, the rise of the socialmedia imperative. Some may say we’re kindred spirits.
Also: Create a strategy to ensure that you don’t run out of food at your next event. Then it might be time to revisit your email marketing strategy. That and more in today’s SocialMedia Roundup: Trusted Sender. — BrightBull (@BrightBull) July 3, 2013. Never Run Out Of Food.
Apply these ideas from The Atlantic’s New York Ideas Conference to your socialmediastrategy. Also: Gather some knowledge from Forbes’ Top 50 SocialMedia Influencers list. What do you get when you place some of the world’s most influential socialmedia and consumer thinkers in one room?
That, and more, in today’s SocialMedia Roundup: No Rogue Tweets. — Matrix Group Int (@MatrixGroup) April 17, 2013. SocialMedia Today offers a few tips “to ensure you don’t commit any Twitter faux pas at your next industry event.” — Votenet Solutions (@votenet) April 17, 2013.
How to captivate your audience with a visually compelling message, and more, in today’s SocialMedia Roundup. — Incline Marketing (@InclineMktg) October 7, 2013. — Monica Bussolati (@bussolati) October 8, 2013. What’s your association’s content strategy? Infographic Design. Message Method.
More details in today’s SocialMedia Roundup: Ripens with age. Cool Infographic Friday] The History of Social Collaboration [link]. — Maddie Grant (@maddiegrant) September 13, 2013. MT @kzickuhr : 30% of socialmedia users include their location in posts [link] 14% had "ever" done this in 2011.
If you won’t be at the 2013 ASAE Annual Meeting & Expo, check out our RebelMouse page. Airlines aren’t the only ones who can’t find the right strategy to board airplanes effectively. Also: 10 reasons why a platform-centric social marketing approach is a good idea for brands and businesses. Not at Annual? Herding Cats.
An innovation initiator’s tips and more, in today’s SocialMedia Roundup. — Devin Crosby (@devincrosby) December 18, 2013. His seven-step approach—which relies on a multifaceted team, industry research, a structured process, and a well-honed implementation strategy that involves testing—offers teachable lessons.
Everything from how you organize to who’s sitting at the table during a strategy session will influence how you execute. That, and more questions you should be asking, in today’s SocialMedia Roundup: Strategizing Strategy. — Meredith Low (@LowMeredith) May 9, 2013. kNT9z #assns #assnchat.
A new study highlights what social networks associations are adopting and the amount of activity various associations are engaging in on these sites. Curious how your socialmedia efforts measure up to other associations? The post How Do Your SocialMedia Efforts Stack Up? 173,355 views on their YouTube channels.
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