2013 Social Media Strategy 
Association Navigator
FEBRUARY 18, 2013
The highlight is the article about the social media strategy at the Colorado Oil and Gas Association. It’s really a shift from an old-school style of communication to really embracing the social media world that we live in now.”. With visibility comes vulnerability, but you have to open up to stay relevant. .
Reid All About it
MARCH 1, 2013
This week he answers the question: what kind of content strategy drives community engagement ? Tagged: Community , Web and Social Media. Good news, fellow association geeks: Ben Martin, CAE is blogging again! Ben’s a master of online community management and is now sharing his wisdom on his Online Community Results blog.
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Reid All About it
FEBRUARY 15, 2013
But you can’t just say to your staff, “Yeah, good idea, start doing social media.” Valeria Maltoni says, “There are three crucial challenges to overcome if you want to implement a successful content strategy ” – resource allocation, workflow planning and governance.
Reid All About it
FEBRUARY 21, 2013
In one of his latest posts, he explains how to use social media to reduce the power of silos in your organization. He says “B2Bs <like associations> approach social media the same way they approach other parts of their business. With silos…Social media starts in a silo, usually in the marketing or PR department.
Higher Logic
JANUARY 23, 2018
Having a community manager involved in set up, strategy, and engagement tactics from the beginning will give your community a strong start and help you meet business goals in the future. Social media, AMS, and CRM communities offer very few features. Without the right person running your community, it may not be successful.
Higher Logic
JANUARY 27, 2020
Now, he's head of Structure3C, a community strategy firm. With a community of over 5 million users worldwide, Shana has worked to launch and grow a community composed of online communities, in-person events, social media, content creation, email marketing, and customer support. Follow Bill on LinkedIn. Matt Lawson.
Spark Consulting
MAY 29, 2013
The 2013 Social Media Marketing Report is out. People still think Facebook is the most important social media marketing platform, even though the overwhelming majority have no idea if it’s working. John Haydon shares strategies to help you boost social sharing among your audiences.
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