2013 Social Media Strategy 
The Big Picture
JULY 15, 2025
My biggest client turned out to be the Merrill Lynch Investment Strategy Group. One of my friends who was more an economist as opposed to a quant guy, got hired by the Chief Economist at EF Hutton at the time, and there was an opening in the investment strategy group, and he said similar. And it’s about media noise.
Association Navigator
FEBRUARY 18, 2013
The highlight is the article about the social media strategy at the Colorado Oil and Gas Association. It’s really a shift from an old-school style of communication to really embracing the social media world that we live in now.”. With visibility comes vulnerability, but you have to open up to stay relevant. .
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Reid All About it
MARCH 1, 2013
This week he answers the question: what kind of content strategy drives community engagement ? Tagged: Community , Web and Social Media. Good news, fellow association geeks: Ben Martin, CAE is blogging again! Ben’s a master of online community management and is now sharing his wisdom on his Online Community Results blog.
Reid All About it
FEBRUARY 15, 2013
But you can’t just say to your staff, “Yeah, good idea, start doing social media.” Valeria Maltoni says, “There are three crucial challenges to overcome if you want to implement a successful content strategy ” – resource allocation, workflow planning and governance.
Reid All About it
FEBRUARY 21, 2013
In one of his latest posts, he explains how to use social media to reduce the power of silos in your organization. He says “B2Bs <like associations> approach social media the same way they approach other parts of their business. With silos…Social media starts in a silo, usually in the marketing or PR department.
Nonprofit Marketing Guide
NOVEMBER 13, 2012
As of a few minutes ago, 360 nonprofits had participated in our 2013 Nonprofit Communications Trends Survey. We hope to have more than 1,200 participate by the end of the month, but here are a few preliminary results about social media use. Take the survey now and you can request a free copy of the final report in January.
Candid
JULY 7, 2022
July 15 is officially Social Media Giving Day. This ‘holiday’ began in 2013, when Givver.com promoted it as an opportunity to leverage social media platforms for donations. Nonprofit Source found that 55% of people who engage with nonprofits on social media end up taking some sort of action: .
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