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The Xperience2014 Customer Conference, held March 31 – April 1, 2014, at the Vinoy Renaissance Resort in St. Petersburg, FL, provided an Xcellent platform for YourMembership.com customers, employees and industry thought leaders to connect, engage, and grow. Shrink to Grow. Stay tuned!
Last week, Associations Now did a story on my awesome client NICSA and the new membership model project we worked on together last summer. They’ve graciously given me permission to reprint it below: By Joe Rominiecki / Apr 30, 2014 . The winter of 2014 brought a lot of cold weather and snow to much of the United States.
Michael Hoehn , vice president of business development for health care associationmanagement company CMInnovators , said his firm works with organizations that are looking to grow in response to changes in both the health care and the association landscape. .” You’ll know you’ll find a way to get it done in 2014.
Last week we shared the most noteworthy associationmanagement concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. Improve Your Association’s Marketing Efforts. Petersburg, FL. Utilize NeuroMarketing Strategies.
This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. We are proud to be the Platinum Sponsor for AMCi, because AssociationManagement Companies (AMCs) have always been an important part of our success.
It was inspired by the take-down of strategic planning in Humanize , and in it I pledge to stop using that term to describe the messy, constantly evolving process my association uses to determine our direction and set our objectives. Remember, it is not the job of the leader to have all the answers, only to identify all the real problems.
For some folks it started with YM’s acquisition of Job Target’s career center business unit in 2014. These moves alone changed the conversation for a lot of people looking at the AssociationManagement Software (AMS) industry, as it exists today. For others, our recent acquisition of LMS provider Digital Ignite was the start.
Check out our chat with Teah Hopper, Vice President, Marketing and Communications, to learn more about how THE LANDING is growing with its new community manager and ambassador program. TEAH HOPPER : THE LANDING launched to increase memberengagement and value, as well as help us better understand our membership.
To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global associationmanagement and consulting practice, based in Dubai, UAE. Have you ever wondered how your association’s brand is perceived specifically by the international community?
The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED. Association staff retention. Host: Association Women Technology Champions Speaker: Alex Mouw, CAE of Amazon Web Services Fri 10/6 at 4 p.m. Bring all your personalization questions. More info/register.
The website included rudimentary discussion boards, but the platform posed a challenge for categorizing topics, and members were frustrated by the interface, the delay in posting and the inability to upload documents. Some members dropped off of discussions entirely. of community members. Total unique logins : 23.5%
The most successful piece published on Associations Now over the past decade, this 2014 guest post by Lori Porter, MBA, IOM, CAE, part of a series from ASAE’s Ethics Committee, discussed the fundamental issues around building an ethical culture. In the six years since, this post has been one of Associations Now ‘s most enduring.
In fact, according to the 2014 Science of Email Marketing Report , having just first name personalization increases your click-through rate from about 5.8 If you really want people to pay attention to your email (and hey, who doesn’t?!) it’s important to personalize your message as much as possible. Names, dates, prices, etc. Now don’t panic.
Associations around the globe are more self-assured than ever when it comes to social media, according to the third “ Social Media Impact Study ” from associationmanagement and communications company Kellen. “In Almost three-quarters of associations are using YouTube, up from 64 percent in 2014.
Take a peek inside the rewards program at video-game retailer GameStop to see how incentives and personalization can drive greater memberengagement. Imagine how your association’s member service could improve if every employee could view a member’s profile automatically when the member called or emailed.
How one association unbundled some of its benefits and packaged them around “clusters of behavior” in its memberengagement data. The winter of 2014 brought a lot of cold weather and snow to much of the United States. This seems to often be the case in these sorts of overhauls.)
It seems, however, that some associations may be missing some of their own “fitness” measurements. Struggling—or neglecting—to get a firm grasp on membership metrics is familiar territory for some associations, though. ” There was a 37-point gap for member satisfaction, and even retention had a value gap of 5 points.
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