Higher Logic

MARCH 29, 2016

Check out our chat with Teah Hopper, Vice President, Marketing and Communications, to learn more about how THE LANDING is growing with its new community manager and ambassador program. TEAH HOPPER : THE LANDING launched to increase member engagement and value, as well as help us better understand our membership.

Missouri 120

Missouri Maine Committee Member Engagement 120

GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Have you ever wondered how your association’s brand is perceived specifically by the international community?

Member Engagement 60

Member Engagement Products America Certificate 60

Reid All About it

OCTOBER 6, 2023

The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED. Association staff retention. Host: Association Women Technology Champions Speaker: Alex Mouw, CAE of Amazon Web Services Fri 10/6 at 4 p.m. Bring all your personalization questions. More info/register.

Revenue 264

Revenue Certificate Education Tools 264

Higher Logic

AUGUST 11, 2016

The website included rudimentary discussion boards, but the platform posed a challenge for categorizing topics, and members were frustrated by the interface, the delay in posting and the inability to upload documents. Some members dropped off of discussions entirely. of community members. Total unique logins : 23.5%

America 120

America Resources Software Education 120

Associations Now

DECEMBER 19, 2019

The most successful piece published on Associations Now over the past decade, this 2014 guest post by Lori Porter, MBA, IOM, CAE, part of a series from ASAE’s Ethics Committee, discussed the fundamental issues around building an ethical culture. In the six years since, this post has been one of Associations Now ‘s most enduring.

Video 52

Video America Committee System 52

MemberClicks

DECEMBER 13, 2022

In fact, according to the 2014 Science of Email Marketing Report , having just first name personalization increases your click-through rate from about 5.8 If you really want people to pay attention to your email (and hey, who doesn’t?!) it’s important to personalize your message as much as possible. Names, dates, prices, etc. Now don’t panic.

Tips 92

Tips eBook Email Marketing Price 92

Associations Now

JUNE 25, 2015

Associations around the globe are more self-assured than ever when it comes to social media, according to the third “ Social Media Impact Study ” from association management and communications company Kellen. “In Almost three-quarters of associations are using YouTube, up from 64 percent in 2014.

Social Media 40

Social Media United States Survey Video 40

Associations Now

JANUARY 13, 2016

Take a peek inside the rewards program at video-game retailer GameStop to see how incentives and personalization can drive greater member engagement. Imagine how your association’s member service could improve if every employee could view a member’s profile automatically when the member called or emailed.

San Francisco 40

San Francisco Discount System Video 40

Associations Now

APRIL 30, 2014

How one association unbundled some of its benefits and packaged them around “clusters of behavior” in its member engagement data. The winter of 2014 brought a lot of cold weather and snow to much of the United States. This seems to often be the case in these sorts of overhauls.)

Philadelphia 40

Philadelphia Discount Analysis United States 40

Associations Now

JANUARY 14, 2015

It seems, however, that some associations may be missing some of their own “fitness” measurements. Struggling—or neglecting—to get a firm grasp on membership metrics is familiar territory for some associations, though. ” There was a 37-point gap for member satisfaction, and even retention had a value gap of 5 points.

Survey 40

Survey United States Software Report 40