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This Friday, we’ll be kicking off the 2014Associations 101 #10in20 webinar series with a presentation by Rob Barnes on organizational culture. Each webinar features an experienced association executive sharing 10 tips in 20 minutes on her topic, followed by a short Q&A.
Beyond immediate financial penalties, the reputational damage and loss of member trust could have long-lasting implications for membership retention and recruitment. This delay in detection and subsequent three-month wait before public disclosure raises essential questions about incident response protocols and transparency obligations.
To his point, association leaders are facing change in unprecedented ways and at a pace that can seem more than a little overwhelming. For some folks it started with YM’s acquisition of Job Target’s career center business unit in 2014. Alternatively, a recruiter could search for qualified candidates based on the courses they’ve taken.
Last week we shared the most noteworthy associationmanagement concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. Your association should be thinking in terms of Return on Engagement when it comes to social media and online communities.
This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. We are proud to be the Platinum Sponsor for AMCi, because AssociationManagement Companies (AMCs) have always been an important part of our success. How to retain members and recruit new members for the future.
Based on conversations with young members, former members, and never-members from multiple industries, Michelle Maher of Highland describes why young professionals are engaging digital channels instead of associations and the unique value they seek from associations. Association staff retention. Next gen membership #2.
92 % The amount of associations who reported they are optimistic for 2014, according to the latest “Economic Impact on Associations Study.” Ninety-two percent of the roughly 300 respondents reported they are optimistic for 2014, an increase of 5 percent from last year.
— Michael Tydings (@MJTydings) February 14, 2014. What do you think about this #membership recruitment strategy? — MultiView Partners (@MV_Partners) February 17, 2014. That’s how IntrinXec Management’s Maria Huntley felt about signing up for the National Association of Distinguished Professionals.
Fewer associations are reporting membership growth this year than in 2014, according to the 2015 Membership Marketing Benchmarking Report. That’s down from the 53 percent that experienced growth in 2014. Plus: What does task shifting at work cause?
— Vicki Johnson (@vjmeetings) October 20, 2014. — Adrian Segar (@ASegar) October 20, 2014. “While we’ve enjoyed 50-plus years of continued support from our current members, we can’t just assume these new owners will embrace the same principles of joining and supporting our association,” Bean Napier wrote. .
@assnchat #assnchat #associations #nfp #nondues. — John Ricco (@johnricco) September 8, 2014. ” John Ricco, CAE, chief staff executive of Partners in AssociationManagement, admits there’s only so much viral success to go around to help raise funds for organizations.
Associations around the globe are more self-assured than ever when it comes to social media, according to the third “ Social Media Impact Study ” from associationmanagement and communications company Kellen. “In Almost three-quarters of associations are using YouTube, up from 64 percent in 2014.
If associations need an example of the kind of talent development opportunity offered by today’s disrupted education market, they need look no further than Germany’s national soccer team, which just completed a remarkable run at the 2014 World Cup in Brazil, capturing its first championship at the global tournament since 1990.
READER NOTE: Association Adviser is in the final stages of preparing the 2014 edition of the annual Association Communication Benchmarking Study. It’s also a great member benefit and new member recruiting tool. Russ Lemieux , group vice president of associationmanagement company Kellen Company , agreed.
Martin says typical association content—magazines, newsletters, whitepapers, research reports, and however those are sliced and diced for social media—only gets people to the top of the marketing funnel. The CRM capabilities are worth the extra investment, though, Martin says, especially for making the membership recruitment pitch.
ACA launched a 12-month, multichannel onboarding campaign for new members in 2014, and in the process it developed a parallel version for 10-year members aimed more at reminding them of benefits they may not have focused on before. Rigsbee has long urged associations to put dollar values on their benefits. Tap into member energy.
NAADAC’s investment in technology upgrades shows the importance of having a healthy infrastructure to support your association’s work. By the end of April 2014, NAADAC had increased membership 48 percent from a year prior, from 6,600 to a seven-year high of 9,799. “We couldn’t do it piecemeal. .
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