Associations Now

FEBRUARY 18, 2014

— Michael Tydings (@MJTydings) February 14, 2014. What do you think about this #membership recruitment strategy? — MultiView Partners (@MV_Partners) February 17, 2014. That’s how IntrinXec Management’s Maria Huntley felt about signing up for the National Association of Distinguished Professionals.

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Associations Now

JULY 30, 2015

Fewer associations are reporting membership growth this year than in 2014, according to the 2015 Membership Marketing Benchmarking Report. That’s down from the 53 percent that experienced growth in 2014. Plus: What does task shifting at work cause?

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Associations Now

OCTOBER 20, 2014

— Vicki Johnson (@vjmeetings) October 20, 2014. — Adrian Segar (@ASegar) October 20, 2014. “While we’ve enjoyed 50-plus years of continued support from our current members, we can’t just assume these new owners will embrace the same principles of joining and supporting our association,” Bean Napier wrote. .

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Associations Now

SEPTEMBER 8, 2014

@assnchat #assnchat #associations #nfp #nondues. — John Ricco (@johnricco) September 8, 2014. ” John Ricco, CAE, chief staff executive of Partners in Association Management, admits there’s only so much viral success to go around to help raise funds for organizations.

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Associations Now

JUNE 25, 2015

Associations around the globe are more self-assured than ever when it comes to social media, according to the third “ Social Media Impact Study ” from association management and communications company Kellen. “In Almost three-quarters of associations are using YouTube, up from 64 percent in 2014.

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Associations Now

JULY 14, 2014

If associations need an example of the kind of talent development opportunity offered by today’s disrupted education market, they need look no further than Germany’s national soccer team, which just completed a remarkable run at the 2014 World Cup in Brazil, capturing its first championship at the global tournament since 1990.

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Association Adviser

JANUARY 21, 2014

READER NOTE: Association Adviser is in the final stages of preparing the 2014 edition of the annual Association Communication Benchmarking Study. It’s also a great member benefit and new member recruiting tool. Russ Lemieux , group vice president of association management company Kellen Company , agreed.

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Associations Now

SEPTEMBER 28, 2016

Martin says typical association content—magazines, newsletters, whitepapers, research reports, and however those are sliced and diced for social media—only gets people to the top of the marketing funnel. The CRM capabilities are worth the extra investment, though, Martin says, especially for making the membership recruitment pitch.

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Associations Now

JUNE 1, 2016

ACA launched a 12-month, multichannel onboarding campaign for new members in 2014, and in the process it developed a parallel version for 10-year members aimed more at reminding them of benefits they may not have focused on before. Rigsbee has long urged associations to put dollar values on their benefits. Tap into member energy.

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Associations Now

SEPTEMBER 24, 2014

NAADAC’s investment in technology upgrades shows the importance of having a healthy infrastructure to support your association’s work. By the end of April 2014, NAADAC had increased membership 48 percent from a year prior, from 6,600 to a seven-year high of 9,799. “We couldn’t do it piecemeal. .

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