Associations Now

MARCH 28, 2014

In her latest Nonprofit Marketing Guide post, Kivi Leroux Miller explains that board members can still make helpful communications decisions by working with front-line staff people to understand your nonprofit communications needs. — Joey Baird (@JoeyBaird) March 27, 2014.

Communications 40

Communications Newsletter Guidelines Email Marketing 40

Association Adviser

MAY 20, 2014

But suppose you received a large and unexpected bump in your annual budget for communications and technology. What they did seem more interested in was “improving the quality of their existing communication vehicles” (54 percent) and “upgrading their publishing tools, technologies and processes” (48 percent).

Tools 60

Tools Indiana Technology Analysis 60

SCD Group

FEBRUARY 18, 2014

My question is whether “information overload” is the right topic and the right question that association professionals should ask when it comes to communicating with members and prospects. As a result, we often stop communicating way too soon. Note that content or email marketing fits well within the nurture focus.

Email Marketing 40

Email Marketing eBook Communications Marketing 40

Associations Now

JUNE 18, 2015

A couple of recent surveys on email marketing reveal some important stats and trends, including the importance of quality email content. Despite the popularity of social media, email is still going strong as a marketing tool. What email marketing tips do you have? percent from 2013 (from 34.04

Content 40

Content Email Marketing United States Survey 40

Associations Now

MAY 12, 2014

A new report from the Web Video Marketing Council takes a look at some of the latest trends in online video production, and the message is clear: Organizations are devoting more resources to engaging their audiences with a growing trove of video content. management communications (35 percent). video email marketing (23 percent).

Video 40

Video Report Marketing Email Marketing 40

Association Adviser

FEBRUARY 13, 2014

Analytics has been—and will continue to be—a critical component of an Integrated Marketing Communications (IMC) plan. Chief Marketing Officers (CMOs) are accountable to the bottom line and must report Return on Investment (ROI) for marketing efforts. Learn more at www.christinamotley.com.

Marketing 60

Marketing Strategy North Carolina How To 60

Associations Now

JULY 2, 2014

— CMSWire.com (@cmswire) June 30, 2014. “From 30 June 2014, all employees have the legal right to request flexible working—not just parents and [caregivers],” the British government’s Department for Business, Innovation, and Skills says on its website. While openness to flex time varies among U.S.

Email Marketing 40

Email Marketing Tips Course Innovation 40

Associations Now

NOVEMBER 7, 2014

Then, of course, after you make the decision, you have to manage it and communicate it. Tips from @johnhaydon on new Google Inbox app and email marketing » [link] [best one? "Create — Elizabeth Engel (@ewengel) November 7, 2014. Check out Silverbear’s blog for more tips. Learn to Love Inbox.

Email Marketing 40

Email Marketing Tips Analysis Price 40

Association Adviser

JULY 10, 2014

The Canadian Anti-Spam Legislation took effect July 1, 2014. This law requires the sender of any commercial electronic message to have the consent of Canadian email recipient to receive such email. Those forms of communication are not covered by CASL.

Email Marketing 60

Email Marketing Communications Social Media Marketing 60