This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Emailmarketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. According to the report, email volume rose nearly 12 percent from 2014.
Emailmarketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. According to the report, email volume rose nearly 12 percent from 2014.
Tracy Tompkins and Alex DeBarr talk more about integrated communications. Two great examples of integrated marketing come from the Material Handling Equipment Distributors Association (MHEDA) and the Associated General Contractors of America (AGC). Brianna Martin is a senior marketing account specialist with Naylor.
In one key metric, #GivingTuesday topped Black Friday and Cyber Monday in a big way, according to data from one emailmarketing firm. When it comes to emailmarketing, Black Friday has nothing on #GivingTuesday. — Uber (@Uber) December 4, 2014. The small stuff matters in your emails. Not bad, huh?
It is clear that members are using their phones more, so organisations need to ensure that their communications look good on a mobile device. in the 2014 report. Interestingly, 70% of respondents offer special interest group or segmented emails, so it is a case of the web catching up with emailmarketing.
Canada’s Anti-Spam Law took effect in 2014, but a three-year grace period just ended. Sending marketingemails to the Great White North now demands you ask users to opt in. Mantas cautions that emailmarketers shouldn’t rest easy. That period ended July 1. It could come back at any time, on short notice.
You wouldn’t really consider an email reply written back to a team member as “email copy” But the writing in your dues reminder emails? Why your email copy matters. For new members especially, emailcommunication can help build relationships. The right words make a difference.
In her latest Nonprofit Marketing Guide post, Kivi Leroux Miller explains that board members can still make helpful communications decisions by working with front-line staff people to understand your nonprofit communications needs. — Joey Baird (@JoeyBaird) March 27, 2014.
But suppose you received a large and unexpected bump in your annual budget for communications and technology. What they did seem more interested in was “improving the quality of their existing communication vehicles” (54 percent) and “upgrading their publishing tools, technologies and processes” (48 percent).
My question is whether “information overload” is the right topic and the right question that association professionals should ask when it comes to communicating with members and prospects. As a result, we often stop communicating way too soon. Note that content or emailmarketing fits well within the nurture focus.
A couple of recent surveys on emailmarketing reveal some important stats and trends, including the importance of quality email content. Despite the popularity of social media, email is still going strong as a marketing tool. What emailmarketing tips do you have? percent from 2013 (from 34.04
A new report from the Web Video Marketing Council takes a look at some of the latest trends in online video production, and the message is clear: Organizations are devoting more resources to engaging their audiences with a growing trove of video content. management communications (35 percent). video emailmarketing (23 percent).
Analytics has been—and will continue to be—a critical component of an Integrated MarketingCommunications (IMC) plan. Chief Marketing Officers (CMOs) are accountable to the bottom line and must report Return on Investment (ROI) for marketing efforts. Learn more at www.christinamotley.com.
— CMSWire.com (@cmswire) June 30, 2014. “From 30 June 2014, all employees have the legal right to request flexible working—not just parents and [caregivers],” the British government’s Department for Business, Innovation, and Skills says on its website. While openness to flex time varies among U.S.
Then, of course, after you make the decision, you have to manage it and communicate it. Tips from @johnhaydon on new Google Inbox app and emailmarketing » [link] [best one? "Create — Elizabeth Engel (@ewengel) November 7, 2014. Check out Silverbear’s blog for more tips. Learn to Love Inbox.
The Canadian Anti-Spam Legislation took effect July 1, 2014. This law requires the sender of any commercial electronic message to have the consent of Canadian email recipient to receive such email. Those forms of communication are not covered by CASL.
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content