Remove 2014 Remove Communications Remove Email Marketing
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No more masses for association marketers

Aaron Wolowiec

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. According to the report, email volume rose nearly 12 percent from 2014.

Marketing 140
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No more masses for association marketers

Aaron Wolowiec

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. According to the report, email volume rose nearly 12 percent from 2014.

Marketing 140
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Integrate Your Marketing in 2014

Association Adviser

Tracy Tompkins and Alex DeBarr talk more about integrated communications. Two great examples of integrated marketing come from the Material Handling Equipment Distributors Association (MHEDA) and the Associated General Contractors of America (AGC). Brianna Martin is a senior marketing account specialist with Naylor.

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Friday Buzz: What Email Marketing Did for #GivingTuesday

Associations Now

In one key metric, #GivingTuesday topped Black Friday and Cyber Monday in a big way, according to data from one email marketing firm. When it comes to email marketing, Black Friday has nothing on #GivingTuesday. — Uber (@Uber) December 4, 2014. The small stuff matters in your emails. Not bad, huh?

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5 future trends – from the MemberWise ‘Harnessing the Web’ report

Optimist Consulting

It is clear that members are using their phones more, so organisations need to ensure that their communications look good on a mobile device. in the 2014 report. Interestingly, 70% of respondents offer special interest group or segmented emails, so it is a case of the web catching up with email marketing.

Report 100
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If You Send Marketing Emails to Canada, Here’s What You Need to Do Now

Associations Now

Canada’s Anti-Spam Law took effect in 2014, but a three-year grace period just ended. Sending marketing emails to the Great White North now demands you ask users to opt in. Mantas cautions that email marketers shouldn’t rest easy. That period ended July 1. It could come back at any time, on short notice.

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4 Email Copywriting Tips for Associations

MemberClicks

You wouldn’t really consider an email reply written back to a team member as “email copy” But the writing in your dues reminder emails? Why your email copy matters. For new members especially, email communication can help build relationships. The right words make a difference.

Tips 92