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Association Brain Food: 4.18.25

Reid All About it

an honest 2014 letter from Donald Rumsfeld to the IRS via Emily Domenech The average college student is illiterate. Hear about game-changing strategies to boost engagement and networking, common event mistakes and how to fix them, and innovative formats to make sessions more interactive. More info/register. 1 CAE credit. CAE credit.

Strategy 270
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19 socially responsible companies to inspire your CSR efforts

Bonterra

According to their last impact report, Merck reached over 550 million people with medications and vaccines, supporting their goal to deliver innovative global health solutions. CSR fun fact: Since 2014, over 81,000 TOMS products have been recirculated thanks to the company’s in-house resale platform.

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A Century-Old Association Committed to Online Community and Data Analysis

Higher Logic

The natural next step was to create a secure online community to streamline communication, build new engagement, and increase participation within affinity groups. After a few years, AACSB saw how well the affinity groups used the community platform and decided to open the community to all members, without filtering by affinity group.

Analysis 252
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CalSAE Association Executives Name 6 Big Trends for 2014

Association Subculture

Recently we sat down and spent five hours digging through 2014 trends, running a context map exercise and coming up with what these awesome association executives think are the top 6 association trends for 2014. In 2014, you can expect to see more interpersonal conflicts among staff members, board members and volunteer leaders.

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There’s an app for that

Aaron Wolowiec

Your association can leverage mobile technology for advocacy, education, member communications and engagement activities. For its newest research project, r@h has designed the 2014 Mobile Readiness Survey to gauge the mobile readiness of associations. Geolocation and Near Field Communication (NFC). Mobile Payment Systems.

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Association Pros: What Do YOU Want?

Spark Consulting

Calling all marketing, membership, and communications professionals! One of our tasks is to help with the proposal process for the 2014 Marketing, Membership, and Communications Conference. What innovative learning formats would you like to experience? communication conferences crowdsourcing marketing membership ASAE'

Proposal 186
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Coming Soon from Spark

Spark Consulting

Also in April, I’ll be traveling to Tahoe to talk about evidence-based decision making (with Peter) for our colleagues on the West Coast, and reprising the highly participatory marketing materials review session that was one of the top-ranked sessions at 2014′s ASAE Marketing, Membership, and Communications Conference.