Spark Consulting

SEPTEMBER 5, 2013

Calling all marketing, membership, and communications professionals! I’m currently a member of ASAE’s Marketing Section Council. One of our tasks is to help with the proposal process for the 2014 Marketing, Membership, and Communications Conference. What do you want to learn?

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Proposal Communications Conference Marketing 150

Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

Report 100

Report Marketing Detroit Social Media 100

Aaron Wolowiec

DECEMBER 16, 2014

I served as director of communications for an association for four years – and I loved every minute of it. I was all things communications, media relations and public relations. But marketing? True, we launched our first official marketing campaign a couple years into the job. So where does marketing fit in?

Marketing 100

Marketing Social Media Content Report 100

Spark Consulting

JULY 2, 2014

Do you know the content marketing 4-1-1 ? MGI’s 2014 Membership Marketing Benchmark report is out. One, you should download it ASAP. Two, Associations Now has been doing a series of posts on the results, and I love the point of this one: “ you have to eat your vegetables.” ” Yep.

Social Media 150

Social Media Innovation Survey Leadership 150

Association Adviser

DECEMBER 17, 2013

The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially.

Marketing 60

Marketing Video Email Marketing Social Media 60

Aaron Wolowiec

MARCH 31, 2015

According to a recent report by Professionals for Nonprofits , nearly 60 percent of nonprofits increased their staff size in 2014 and 55 percent plan to add staff this year. 1, with marketing and communications taking the No. 1, with marketing and communications taking the No. 2 slot, followed by technology.

Marketing 100

Marketing Leadership Technology Report 100

Higher Logic

JANUARY 29, 2019

It's only been a focus for the past few decades and, unlike more traditional disciplines like marketing and finance, you can't go to school and major in it. If you have engagement tools like a private online community or marketing automation software, your members are generating valuable behavioral data ready for you to use in your personas.

Member Engagement 257

Member Engagement Strategy Tools Content 257

Spark Consulting

NOVEMBER 5, 2014

Tips to help your blast emails shine, Part 2: Personalize it – It’s 2014. Be a real person – Write like you would talk to someone, not like the first draft of a Business Communications 101 project. communication marketing' Get Part 1 here. Image credit: MailCliq.

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Tips Communications Project Marketing 150

Association Adviser

MARCH 18, 2014

March 25-27, 2014. May 19-21, 2014. Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. May 28-31, 2014. ASAE 2014 Marketing Membership & Communications Conference. June 4-5, 2014.

Idaho 60

Idaho Georgia Directory Texas 60

Association Adviser

APRIL 15, 2014

May 19-21, 2014. Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. May 28-31, 2014. ASAE 2014 Marketing Membership & Communications Conference. June 17-18, 2014. May 18-21, 2014.

millennials 60

millennials Georgia Florida Directory 60

Reid All About it

OCTOBER 6, 2023

Another take on the young professional recruitment challenge comes from James Young of Product Community. Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways.

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Revenue Certificate Tools Innovation 264

Association Adviser

FEBRUARY 18, 2014

March 3-6, 2014. March 9-11, 2014. May 19-21, 2014. May 28-31, 2014. ASAE 2012 Marketing Membership & Communications Conference. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. The Great Ideas Conference. Meet with Editor Elsbeth Russell.

Georgia 60

Georgia Directory California Newsletter 60

Association Adviser

JULY 15, 2014

Content Marketing Traits that are Crucial to Success. Content Marketing Forum. Communicating with the Next Generation. The post Best of the Web – July 2014 appeared first on Association Adviser. 5 Boring Companies with a Fascinating Social Strategy. Uri Bar-Joseph. Search Engine Watch. Michael Gerald.

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Recruitment Recruiting Content Communications 60

Association Adviser

DECEMBER 10, 2014

As 2014 draws to a close, we took some time to reflect on lessons learned in 2014, and to look forward to some trends we think will rise in importance in 2015. The post Association Communication and. For more about this topic, click on the headline.

Communications 60

Communications Revenue Marketing 60

Association Adviser

JUNE 17, 2014

3 Ways to Get Members to Read Your Marketing Communications. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. The post Best of the Web: June 2014 appeared first on Association Adviser. Let’s Stay Together: How to Engage Lapsed Members. Carolyn Valliere.

Directory 60

Directory Newsletter Revenue Communications 60

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Communicate Industry and Profession ROI.

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DC Arlington Virginia America 232

Aaron Wolowiec

DECEMBER 10, 2013

I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. Your association can leverage mobile technology for advocacy, education, member communications and engagement activities. Cloud Storage and the Personal Cloud.

Social Media 100

Social Media Survey Video Technology 100

Association Adviser

DECEMBER 17, 2013

Many associations lack member communication plans that are fully integrated. Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.” What surprised us most in 2013?

Social Media 60

Social Media New York City Sample Revenue 60

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. To whom does the content need to be communicated?

Marketing 79

Marketing Social Media Revenue United States 79

Spark Consulting

MARCH 4, 2015

Also in April, I’ll be traveling to Tahoe to talk about evidence-based decision making (with Peter) for our colleagues on the West Coast, and reprising the highly participatory marketing materials review session that was one of the top-ranked sessions at 2014′s ASAE Marketing, Membership, and Communications Conference.

California 150

California Case Study Member Engagement Review 150

Virtual

JULY 2, 2014

First, the birthday of Virtual itself – July 6, 2014 marks 15 years, and we are grateful to have been a part of many global technology movements that have since transformed the lives of consumers and altered how businesses function. UK-based Juniper Research predicts the global SaaS market will swell to $53 billion by 2018.

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Las Vegas Technology America Certificate 100

Mizz Information

JANUARY 19, 2014

It''s that communications is now a moving target and there is no room for complacency or status quo. As social media becomes more and more mainstream, it means a lot of things when it comes to association''s communication and marketing strategies, not to mention membership strategies. Photo credit ).

Communications 40

Communications Strategy Social Media Maine 40

Association Adviser

JULY 10, 2017

a communications agency. Andy spoke with us about transitioning into association management from a background in journalism and communications, how he’s balancing work with earning a master in business administration, and the importance of being passionate about your industry’s mission if you want to be successful at association work.

North Carolina 128

North Carolina Raleigh Content Communications 128

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. To whom does the content need to be communicated?

Marketing 60

Marketing Social Media Revenue United States 60

Associations Now

JULY 11, 2017

Canada’s Anti-Spam Law took effect in 2014, but a three-year grace period just ended. Sending marketing emails to the Great White North now demands you ask users to opt in. Mantas cautions that email marketers shouldn’t rest easy. That period ended July 1. It could come back at any time, on short notice.

Marketing 59

Marketing Email Marketing Class System 59

YourMembership

APRIL 17, 2014

The Xperience2014 Customer Conference, held March 31 – April 1, 2014, at the Vinoy Renaissance Resort in St. Throughout the show our guests had the opportunity to attend sessions focused on business, marketing and association management best practices. Use Data to Strengthen Yo ur Relationships. Form Strategic Alliances.

Association Management 150

Association Management Guidelines Resources Cost 150

Association Adviser

FEBRUARY 13, 2014

Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Even marketers often feel overwhelmed. Information provides insights.

Marketing 60

Marketing Strategy How To North Carolina 60

Associations Live

FEBRUARY 4, 2014

50 members made the cold, snowy trek to join MSAE for our second annual Networking Group Day on January 30th, 2014. It was a great way to kick off 2014, showcase and participate in six of MSAE''s networking groups, connect with members and share ideas. Communicating to a Dual Audience: Members and the Public Sell the experience!

Review 40

Review Social Media Resources Recruitment 40

WBT Systems

APRIL 25, 2017

and international institutions of higher education, corporations serving the higher education information technology market, and other related associations and organizations. EDUCAUSE implemented a digital badge program in 2014. Membership is open to U.S. Badging Platform: Credly. National Wood Flooring Association.

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LMS Certificate Library Education 253

Aaron Wolowiec

SEPTEMBER 2, 2014

Communication breaks down. Tip for execution of strategy from @ aaronwolowiec : SPICE it up (Scan, Plan, Implement, Communicate, Evaluate) #asae14 LO3— Shelly Pfenninger (@shellypf) August 12, 2014. What opportunities exist in your market you can benefit from? Communicate. Priorities clash. Decisions stall.

Nashville 100

Nashville Analysis Review Communications 100

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. They have enjoyed remarkable growth with this strategy.

Case Study 150

Case Study Arizona Social Media Revenue 150

Associations Now

JUNE 18, 2014

Tech tools were the talk of ASAE’s 2014 Marketing, Membership, and Communications Conference. Also: the things that marketers want most, according to a poll taken at the conference. — Sandra Giarde, CAE (@sgiarde) June 17, 2014. — Sandra Giarde, CAE (@sgiarde) June 17, 2014.

Social Media 40

Social Media Newsletter Tools Conference 40

Associations Now

FEBRUARY 4, 2014

A newly published survey reveals several issues, including membership growth, facing associations in 2014. It also indicates some of the strategies associations are planning to implement this year in areas from marketing to technology to leadership succession. Fifty-eight percent of respondents reported that they plan to do so. “DC

Survey 40

Survey DC Revenue Report 40

Slice-Works

SEPTEMBER 4, 2014

Speaking of black, how’s that content marketing of yours going? And even though content marketing was the hot topic of 2013, with marketers scrambling to create blog posts, e-books, white papers and infographics on the topic, 2014 is revealing a new trend. Sometimes trends carry over from one year to the next.

Video 28

Video Content Marketing Strategy 28

Higher Logic

MARCH 14, 2019

By keeping track of your relationships more efficiently and enabling customers to benefit from the knowledge of your community, you can provide better service and keep your existing customers happy (increasing the likelihood that they’ll advocate for you ). Editor’s note: This post was originally published in February 2014 by Joshua Paul.

Software 29

Software Cost Products eBook 29

Associations Now

AUGUST 2, 2017

Having easy access to that data is something we know our members want,” said Dana Rehm, AGU’s senior vice president of marketing, communications, and engagement. The API Challenge is the latest installment in AGU’s ongoing digital strategy, which began in 2014, to make its content and data more accessible.

Social Media 96

Social Media Software Content Products 96

Higher Logic

AUGUST 18, 2016

Online communities have many functions for your organization, from content creation to marketing intelligence, but for the customers, they often play an enormous part in their experience. Editor’s Note: This post was originally published in March 2014 has been updated for accuracy, relevance and freshness.

Innovation 120

Innovation Maine Education Products 120