Higher Logic

DECEMBER 7, 2017

Their member engagement and technology strategies are cutting edge, which makes sense—they have a global member base, with over 1,600 organizations comprised of 40,000 individuals spanning 100 countries/territories. How could they leverage this information to get the most out of it? “The

Analysis 252

Analysis United States Member Engagement Strategy 252

Association Adviser

DECEMBER 17, 2013

Think 365-day-a-year engagement for your events—whether they’re live, virtual or hybrid. Many associations lack member communication plans that are fully integrated. “Video content has emerged as a highly versatile tool for associations to communicate with members—and it can be utilized and monetized for multiple purposes.”

Social Media 60

Social Media New York City Sample Revenue 60

Reid All About it

OCTOBER 6, 2023

The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED. They share a bunch of good ideas for onboarding, flexible work schedules, employee perks, recognition, and communication. Association staff retention. Content marketing. Fri 10/6 at 12:30 p.m. More info/register.

Revenue 264

Revenue Certificate Tools Innovation 264

Optimist Consulting

MARCH 26, 2014

Mobile web will deliver member engagement – last year’s report stated that 75% of respondents didn’t have a mobile-friendly website, but this figure has reduced in this year’s report to 48%. In addition, 73% believe that the mobile web will play a role in increasing member engagement. in the 2014 report.

Report 100

Report Social Media Email Marketing Maine 100

Mizz Information

JANUARY 19, 2014

I''ve been "doing" social media in the association world for six years now and if I had a dime for every time I''ve heard the comment "but our members are older and aren''t using social media," I could probably retire right now. It''s that communications is now a moving target and there is no room for complacency or status quo.

Communications 40

Communications Strategy Social Media Maine 40

Higher Logic

MARCH 29, 2016

Check out our chat with Teah Hopper, Vice President, Marketing and Communications, to learn more about how THE LANDING is growing with its new community manager and ambassador program. HIGHER LOGIC: Take us through the history of your online community, THE LANDING. HL: So member engagement is improving.

Missouri 120

Missouri Maine Committee Member Engagement 120

Tom Morrison

JULY 30, 2014

You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do Look at our key numbers and the increase since 2006: Membership Increase: 13% Dues: 25% Revenue Per Member: 33% Non-Dues Revenue: 132% Associate Sponsorships: 68% Net Worth: 1,058% 98.5%

Member Engagement 40

Member Engagement Newsletter Cost Communications 40

Potomac Core

MARCH 7, 2016

For example, through survey research in 2014, the Global Cold Chain Alliance identified key business outcomes that matter most to its members. Member Call to Action. According to Rosenbusch member engagement is more substantial because of the association’s pivot to an external business outcome focus.

Strategy 100

Strategy DC eBook United States 100

YourMembership

APRIL 17, 2014

The Xperience2014 Customer Conference, held March 31 – April 1, 2014, at the Vinoy Renaissance Resort in St. Petersburg, FL, provided an Xcellent platform for YourMembership.com customers, employees and industry thought leaders to connect, engage, and grow. Use Data to Strengthen Yo ur Relationships. Form Strategic Alliances.

Association Management 150

Association Management Guidelines Resources Cost 150

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. In the report we highlighted how Ewald is able to effectively work with 43 associations, utilizing one integrated solution to handle member management, online communities, and non-dues revenue creation.

Case Study 150

Case Study Arizona Social Media Revenue 150

GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Have you ever wondered how your association’s brand is perceived specifically by the international community?

Member Engagement 60

Member Engagement Products America Marketing 60

Higher Logic

SEPTEMBER 15, 2016

There were capabilities for discussion forums and webinars, but the user experience was suboptimal and the discussions were not easy for members to use. Before researching alternative community and website design options, CXPA started an Expert Panel to increase member engagement. What CXPA members are saying.

Certificate 120

Certificate Texas Resources Member Experience 120

Higher Logic

AUGUST 11, 2016

The North American Association of Subway® Franchisees (NAASF) uses online community to advocate for members and solve industry problems for fast food franchises. Franchisees want to communicate with each other and share resources and best practices, but they don't always want franchisors steering those conversations.

America 120

America Software Resources Communications 120

Mizz Information

SEPTEMBER 29, 2014

I gave a quick presentation about the top 5 trends impacting association social media in 2014. It’s worth doing an audit of your social media strategy and what your goals are across marketing, communications, advocacy, etc then mapping those goals to the right platforms rather than trying to be everywhere.

Social Media 40

Social Media Content Marketing Report 40

Association Adviser

MARCH 18, 2014

As many of you know, Naylor conducts a comprehensive annual Association Communications Benchmarking Report for the association community. Reader note: For another perspective on text polling systems, check out Hillary Levitz’s article from February 2014. Test potential feedback for upcoming big initiatives.

Communications 60

Communications Technology Tools Marketing 60

MemberClicks

DECEMBER 13, 2022

You wouldn’t really consider an email reply written back to a team member as “email copy” But the writing in your dues reminder emails? Aside from the point we made above about copy being the thing that communicates with your members what you’re trying to tell them, it actually has a few other purposes.

Tips 92

Tips eBook Email Marketing Price 92

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. That’s a huge missed opportunity.

Social Media 60

Social Media Communications Content Strategy 60

Tom Morrison

DECEMBER 5, 2013

A year in which we want our associations to go to a new level, membership to increase, more members engage in our programs and a vibrant board who is thinking futuristic with great ideas and innovation at the forefront. The problem, you see, is that many board members believe they are in the membership business.

Revenue 40

Revenue Innovation Video Survey 40

Associations Now

AUGUST 30, 2017

When an online Slack community popped up in its space, the Digital Analytics Association didn’t complain or ignore it. DAA found ways to work in partnership with the community, expanding membership and increasing member engagement. The channel has proven to be extremely helpful in serving immediate member needs.

Tools 69

Tools Social Media Communications Industry 69

Association Adviser

NOVEMBER 19, 2013

That must present some tough communication challenges. In order to keep our different members—and prospective members engaged, we did a major revamp of the magazine and have really leveraged technology, mobile and social media. But, half of our members don’t even know what LinkedIn is. That’s right.

Social Media 60

Social Media Louisiana Video Technology 60

Associations Now

DECEMBER 19, 2019

The most successful piece published on Associations Now over the past decade, this 2014 guest post by Lori Porter, MBA, IOM, CAE, part of a series from ASAE’s Ethics Committee, discussed the fundamental issues around building an ethical culture. Do You Know Your Members’ Engagement Potential? iStock/Thinkstock).

Video 52

Video America System Committee 52

Associations Now

APRIL 28, 2014

Make your communication efforts better, faster, and more digestible. To stay on the cutting edge of 21st-century communication, your association should consider shorter, simpler, more digestible ways of informing your audience. MT @MultiView : The Secret to Member Engagement is…Developing Brand Ambassadors #assnchat [link].

Member Engagement 40

Member Engagement Video Survey Communications 40

Associations Now

SEPTEMBER 8, 2014

Corporate communications expert Erik Sherman, writing for Inc.com , outlines 11 steps to creating your own media stardom. A Time to Decide: The 2014 Pulse Report Now Available [link] #assnchat #csae. — Greenfield Services (@GreenfieldSrvcs) September 8, 2014. Looking to bolster your association’s media outreach?

How To 40

How To Report Member Engagement Tips 40

Associations Now

SEPTEMBER 16, 2014

You have a full suite of member benefits! New York Women in Communications, Inc. NYWICI) September 16, 2014. Why it works for members: For an organization like NYWICI, many of the benefits offered depend on strong member engagement. Now, how are you spreading your membership message?

Directory 40

Directory New York Discount Committee 40

Associations Now

JUNE 25, 2015

Associations around the globe are more self-assured than ever when it comes to social media, according to the third “ Social Media Impact Study ” from association management and communications company Kellen. “In Almost three-quarters of associations are using YouTube, up from 64 percent in 2014.

Social Media 40

Social Media United States Video Survey 40

Associations Now

MAY 8, 2014

Some thoughts for communication managers for ensuring your visionaries don’t drive you crazy. Also: how a lack of response could hurt your member engagement right off the bat. So what’s a communications director to do? — Ericmisic (@EricMisic) May 7, 2014. Your boss has a ton of great ideas.

Los Angeles 40

Los Angeles How To Communications Member Engagement 40

Mizz Information

MARCH 11, 2014

Suppose you''re not obsessed with online communities like I am--you might wonder how online community can help increase member retention. To me, it''s just a given--retention is about keeping members engaged with both the association and other members. Online community can.

Cost 40

Cost Communications Course Newsletter 40

Associations Now

MARCH 11, 2015

” Wagner is executive director at the Association of Otolaryngology Administrators, which offered free membership for the 2014 calendar year to any new member who joined after March 1. At about 860 members as of this week, AOA is ahead of where it usually is this time of year. times that number.

Discount 40

Discount Sample Products Marketing 40

Associations Now

APRIL 24, 2015

We anticipated to have a flat January for membership signups, year-over-year, which was good because January 2014 was a very good month for us historically speaking. For example, we can use data to know when a new member came in in January and how long they stayed as a member on average, and why they ultimately dropped their membership. “For

Austin 40

Austin Texas Tools Examples 40

ISAE

OCTOBER 12, 2023

This can help to humanize your organization and allow prospective members to picture what it would be like to join your association. A consistent brand across your website communicates professionalism to your prospective members. Create forums or discussion boards where members can share their thoughts, opinions, and advice.

Tips 52

Tips Social Media Resources Directory 52

Associations Now

NOVEMBER 20, 2013

Thus began a multichannel effort to inform and engage members around the question of incremental versus transformative change, which included. six webcasts for members at large. Over the past couple of years, Grefé says, the Insights blog “has become principal channel for communicating about the organization.”

Strategy 40

Strategy Communications Leadership Proposal 40

Associations Now

JANUARY 13, 2016

Take a peek inside the rewards program at video-game retailer GameStop to see how incentives and personalization can drive greater member engagement. Have free members pay with their information. I don’t play a lot of video games.

San Francisco 40

San Francisco Discount Video System 40

Associations Now

AUGUST 20, 2014

.” Tracking Community Success If you’re experimenting with new methods for facilitating your association’s online community and driving engagement, how will you know if those efforts are a success?

Social Media 40

Social Media America Tips Committee 40

Slice-Works

NOVEMBER 5, 2015

To keep things simple for you, we’re going to answer your first question by highlighting the Top 3 Live Streaming Apps on the market today, the pros and cons of each and how your organization can leverage their capabilities to enhance your member engagement. Cameo: ◦ Each participant has only 60 seconds to communicate idea.

Organization 28

Organization San Francisco Social Media Austin 28

Slice-Works

NOVEMBER 5, 2015

To keep things simple for you, we’re going to answer your first question by highlighting the Top 3 Live Streaming Apps on the market today, the pros and cons of each and how your organization can leverage their capabilities to enhance your member engagement. Cameo: ◦ Each participant has only 60 seconds to communicate idea.

Organization 28

Organization San Francisco Social Media Austin 28

Reid All About it

JULY 5, 2024

YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, new member onboarding, online communities, and online career centers. More info/register (ASAE members only). Small-staff membership marketing. Content curation.

Strategy 270

Strategy Content Communications Tips 270

Higher Logic

OCTOBER 16, 2018

Initially, we used a blog ( blog.discoveryeducation.com ) as our primary communication tool to share about events and resources with our community members. However, over time, we found our members wanted more ways to stay connected and to share with each other. And you can be assured, he posted it. The streak continues.

Education 91

Education Case Study North Carolina Oklahoma 91