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It's difficult not to get discouraged by such speculation when your memberengagement is so critical to the success of your association as a whole. Memberengagement isn’t an easy, snap-your-fingers kind of thing, but when you have an engagedmember base, the work is totally worth it. Most important?
Goodbye 2014. So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. Forget the Polar Vortex, Ignite Your 2014 with These Tips and Resources.
Actionable Data can help organizations surface opportunities that can help members drive their professional and industry outcomes. Moreover, the data can serve as the foundation for a 2017 MemberEngagement Strategy that can position your organization as a more relevant and necessary resource for your members.
She goes back to work each year after Super Forum energized and full of ideas for new ways to increase participation, enhance promotion, and improve functionality of the communities. This is the first complete overhaul since their launch in 2014. The dashboard adapts over time as a new member becomes more engaged.
Once the process is complete, Associations regularly: Report to members on alignment with the metrics and KPIs that help them overcome uncertainty and succeed. Communicate Industry and Profession ROI. Foster and communicate solutions. Regularly and transparently communicate Industry solutions and growth opportunities.
The first, co-authored with Anna Caraveli (The Demand Networks) is on memberengagement. Evidence-Based Decision Making in Action: Converting Data into Real Member Value, digitalNOW, May 2015. MemberEngagement: It’s Not About You, ASAE Marketing, Membership and Communications Conference, June 2015.
This is the last post in a series based on the “5 Website Improvements to Make in 5 Minutes (or Less)” that I co-presented with Maggie McGary at the ASAE Membership, Marketing and Communications Conference in June 2014.
Their memberengagement and technology strategies are cutting edge, which makes sense—they have a global member base, with over 1,600 organizations comprised of 40,000 individuals spanning 100 countries/territories. How could they leverage this information to get the most out of it? “The
Think 365-day-a-year engagement for your events—whether they’re live, virtual or hybrid. Many associations lack membercommunication plans that are fully integrated. “Video content has emerged as a highly versatile tool for associations to communicate with members—and it can be utilized and monetized for multiple purposes.”
The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED. They share a bunch of good ideas for onboarding, flexible work schedules, employee perks, recognition, and communication. Association staff retention. Content marketing. Fri 10/6 at 12:30 p.m. More info/register.
Mobile web will deliver memberengagement – last year’s report stated that 75% of respondents didn’t have a mobile-friendly website, but this figure has reduced in this year’s report to 48%. In addition, 73% believe that the mobile web will play a role in increasing memberengagement. in the 2014 report.
I''ve been "doing" social media in the association world for six years now and if I had a dime for every time I''ve heard the comment "but our members are older and aren''t using social media," I could probably retire right now. It''s that communications is now a moving target and there is no room for complacency or status quo.
Check out our chat with Teah Hopper, Vice President, Marketing and Communications, to learn more about how THE LANDING is growing with its new community manager and ambassador program. HIGHER LOGIC: Take us through the history of your online community, THE LANDING. HL: So memberengagement is improving.
You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do Look at our key numbers and the increase since 2006: Membership Increase: 13% Dues: 25% Revenue Per Member: 33% Non-Dues Revenue: 132% Associate Sponsorships: 68% Net Worth: 1,058% 98.5%
For example, through survey research in 2014, the Global Cold Chain Alliance identified key business outcomes that matter most to its members. Member Call to Action. According to Rosenbusch memberengagement is more substantial because of the association’s pivot to an external business outcome focus.
The Xperience2014 Customer Conference, held March 31 – April 1, 2014, at the Vinoy Renaissance Resort in St. Petersburg, FL, provided an Xcellent platform for YourMembership.com customers, employees and industry thought leaders to connect, engage, and grow. Use Data to Strengthen Yo ur Relationships. Form Strategic Alliances.
This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. In the report we highlighted how Ewald is able to effectively work with 43 associations, utilizing one integrated solution to handle member management, online communities, and non-dues revenue creation.
To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Have you ever wondered how your association’s brand is perceived specifically by the international community?
There were capabilities for discussion forums and webinars, but the user experience was suboptimal and the discussions were not easy for members to use. Before researching alternative community and website design options, CXPA started an Expert Panel to increase memberengagement. What CXPA members are saying.
The North American Association of Subway® Franchisees (NAASF) uses online community to advocate for members and solve industry problems for fast food franchises. Franchisees want to communicate with each other and share resources and best practices, but they don't always want franchisors steering those conversations.
I gave a quick presentation about the top 5 trends impacting association social media in 2014. It’s worth doing an audit of your social media strategy and what your goals are across marketing, communications, advocacy, etc then mapping those goals to the right platforms rather than trying to be everywhere.
As many of you know, Naylor conducts a comprehensive annual Association Communications Benchmarking Report for the association community. Reader note: For another perspective on text polling systems, check out Hillary Levitz’s article from February 2014. Test potential feedback for upcoming big initiatives.
You wouldn’t really consider an email reply written back to a team member as “email copy” But the writing in your dues reminder emails? Aside from the point we made above about copy being the thing that communicates with your members what you’re trying to tell them, it actually has a few other purposes.
There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. That’s a huge missed opportunity.
A year in which we want our associations to go to a new level, membership to increase, more membersengage in our programs and a vibrant board who is thinking futuristic with great ideas and innovation at the forefront. The problem, you see, is that many board members believe they are in the membership business.
When an online Slack community popped up in its space, the Digital Analytics Association didn’t complain or ignore it. DAA found ways to work in partnership with the community, expanding membership and increasing memberengagement. The channel has proven to be extremely helpful in serving immediate member needs.
That must present some tough communication challenges. In order to keep our different members—and prospective membersengaged, we did a major revamp of the magazine and have really leveraged technology, mobile and social media. But, half of our members don’t even know what LinkedIn is. That’s right.
The most successful piece published on Associations Now over the past decade, this 2014 guest post by Lori Porter, MBA, IOM, CAE, part of a series from ASAE’s Ethics Committee, discussed the fundamental issues around building an ethical culture. Do You Know Your Members’ Engagement Potential? iStock/Thinkstock).
Make your communication efforts better, faster, and more digestible. To stay on the cutting edge of 21st-century communication, your association should consider shorter, simpler, more digestible ways of informing your audience. MT @MultiView : The Secret to MemberEngagement is…Developing Brand Ambassadors #assnchat [link].
Corporate communications expert Erik Sherman, writing for Inc.com , outlines 11 steps to creating your own media stardom. A Time to Decide: The 2014 Pulse Report Now Available [link] #assnchat #csae. — Greenfield Services (@GreenfieldSrvcs) September 8, 2014. Looking to bolster your association’s media outreach?
You have a full suite of member benefits! New York Women in Communications, Inc. NYWICI) September 16, 2014. Why it works for members: For an organization like NYWICI, many of the benefits offered depend on strong memberengagement. Now, how are you spreading your membership message?
Associations around the globe are more self-assured than ever when it comes to social media, according to the third “ Social Media Impact Study ” from association management and communications company Kellen. “In Almost three-quarters of associations are using YouTube, up from 64 percent in 2014.
Some thoughts for communication managers for ensuring your visionaries don’t drive you crazy. Also: how a lack of response could hurt your memberengagement right off the bat. So what’s a communications director to do? — Ericmisic (@EricMisic) May 7, 2014. Your boss has a ton of great ideas.
Suppose you''re not obsessed with online communities like I am--you might wonder how online community can help increase member retention. To me, it''s just a given--retention is about keeping membersengaged with both the association and other members. Online community can.
” Wagner is executive director at the Association of Otolaryngology Administrators, which offered free membership for the 2014 calendar year to any new member who joined after March 1. At about 860 members as of this week, AOA is ahead of where it usually is this time of year. times that number.
We anticipated to have a flat January for membership signups, year-over-year, which was good because January 2014 was a very good month for us historically speaking. For example, we can use data to know when a new member came in in January and how long they stayed as a member on average, and why they ultimately dropped their membership. “For
This can help to humanize your organization and allow prospective members to picture what it would be like to join your association. A consistent brand across your website communicates professionalism to your prospective members. Create forums or discussion boards where members can share their thoughts, opinions, and advice.
Thus began a multichannel effort to inform and engagemembers around the question of incremental versus transformative change, which included. six webcasts for members at large. Over the past couple of years, Grefé says, the Insights blog “has become principal channel for communicating about the organization.”
Take a peek inside the rewards program at video-game retailer GameStop to see how incentives and personalization can drive greater memberengagement. Have free members pay with their information. I don’t play a lot of video games.
.” Tracking Community Success If you’re experimenting with new methods for facilitating your association’s online community and driving engagement, how will you know if those efforts are a success?
To keep things simple for you, we’re going to answer your first question by highlighting the Top 3 Live Streaming Apps on the market today, the pros and cons of each and how your organization can leverage their capabilities to enhance your memberengagement. Cameo: ◦ Each participant has only 60 seconds to communicate idea.
To keep things simple for you, we’re going to answer your first question by highlighting the Top 3 Live Streaming Apps on the market today, the pros and cons of each and how your organization can leverage their capabilities to enhance your memberengagement. Cameo: ◦ Each participant has only 60 seconds to communicate idea.
YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, new member onboarding, online communities, and online career centers. More info/register (ASAE members only). Small-staff membership marketing. Content curation.
Initially, we used a blog ( blog.discoveryeducation.com ) as our primary communication tool to share about events and resources with our communitymembers. However, over time, we found our members wanted more ways to stay connected and to share with each other. And you can be assured, he posted it. The streak continues.
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