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Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED. Host: Professionals for Association Revenue Wed 10/11 at 11 a.m. Association staff retention.
Communicate Industry and Profession ROI. Foster and communicate solutions. Regularly and transparently communicate Industry solutions and growth opportunities. Grew annual revenue from $300,000 to $12 million. Grew membership dues revenue from $100,000 to over $2 million. Winning champions commit to act first.
March 25-27, 2014. May 19-21, 2014. Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. May 28-31, 2014. ASAE 2014 Marketing Membership & Communications Conference. June 4-5, 2014.
Five Predictions for 2014. 12 Outdated Web Features That Need to Disappear in 2014. March 3-6, 2014. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. The post Best of the Web: January 2014 appeared first on Association Adviser. Tania Anderson.
May 19-21, 2014. Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. May 28-31, 2014. ASAE 2014 Marketing Membership & Communications Conference. June 17-18, 2014. May 18-21, 2014.
March 3-6, 2014. March 9-11, 2014. May 19-21, 2014. May 28-31, 2014. ASAE 2012 Marketing Membership & Communications Conference. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. The Great Ideas Conference. Meet with Editor Elsbeth Russell.
As 2014 draws to a close, we took some time to reflect on lessons learned in 2014, and to look forward to some trends we think will rise in importance in 2015. The post Association Communication and. For more about this topic, click on the headline.
3 Ways to Get Members to Read Your Marketing Communications. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. The post Best of the Web: June 2014 appeared first on Association Adviser. Carolyn Valliere. Affinity Center International. Ernie Smith. Associations Now.
Many associations lack member communication plans that are fully integrated. Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. Plotke lamented that associations tell her non-dues revenue is more important than ever. What surprised us most in 2013?
This month’s unscientific poll is still in its early stages, but it looks like roughly one in three respondents (33 percent) were most surprised by a non-dues revenue trend, 17 percent were most surprised by a sharp rise (or fall) in membership and another one in six (17 percent) said they were most surprised by something on the communication front.
By consistently keeping members engaged, you won't just attract and keep more members , you'll have leverage to push through legislative wins, the ability to promote your advocacy agenda, and an increase in event attendance and other types of revenue. Communication Plan & Tools. How often will you communicate?
This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. The side effects of this change are: A loss of traditional revenue generated by membership dues. How to create and drive engagement with a social networking strategy that includes an integrated online community.
out of 5) among nearly two dozen member communication vehicles we examined in our annual Association Communications Benchmarking Report. No other member communication channel came close. Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require.
Last week, consulting firm Tagoras released Association Virtual Events 2014 , a survey of associations’ use of virtual conferences, trade shows and other events. And 60 percent characterize themselves as very or somewhat satisfied with the revenue generated by the virtual event. So why the boom?
By multiplying the opportunities for your association to earn non-dues revenue. Tracy Tompkins and Alex DeBarr talk more about integrated communications. As a result, associations have the potential to enjoy more advertising dollars and increase their non-dues revenue. How two associations are succeeding.
Its “sonomoji” connect members, boost engagement, and drive nondues revenue. Emoji have become a ubiquitous form of communication and expression in the digital age. Beyond adding a fun new way for doctors to communicate via text, each download does some good: Proceeds from sticker sales support the SDMS Foundation.
A newly published survey reveals several issues, including membership growth, facing associations in 2014. It may not come as a surprise, but building membership is at the top of the pile when it comes to challenges associations plan to tackle in 2014, according to a new survey of more than 400 DC-area associations.
As our annual Association Communication Benchmarking Report gets underway, we started checking in with our readers to see which topics and issues are most on their minds. Non-dues revenue, career development, membership development and future/sustainability issues seem to be what’s keeping many of us up at night these days.
In the 2014 Strategic Member Engagement Survey , organizations who regularly conduct impact surveys instead of “satisfaction” surveys report stronger operating performance than those who survey less frequently: Survey Frequency. Annual revenue up. Annual revenue up. Fee for Service revenue up. Survey Annually.
The resulting gap represents lost opportunities and revenue. Communication breaks down. Tip for execution of strategy from @ aaronwolowiec : SPICE it up (Scan, Plan, Implement, Communicate, Evaluate) #asae14 LO3— Shelly Pfenninger (@shellypf) August 12, 2014. Communicate. Poor communication/coordination.
Find Accounting Software has released the findings from its 2014 Fundraising Technology Trends Study , and the results are clear. “Non-profits who accept funds via the web reported higher rates of past revenue growth. They’re also more inclined to expect revenue growth this year.” A new study finds out.
Four Trends and Predictions for B2B Social Media in 2014. Business 2 Community. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Best of the Web. Associations Are Grasping For Growth [Infographic]. Meagan Rockett. Greenfield Services, Inc. Lizzie Maldonado.
For example, through survey research in 2014, the Global Cold Chain Alliance identified key business outcomes that matter most to its members. Helping the industry reduce regulatory compliance costs and grow revenues were high priorities. For the Global Cold Chain Alliance, revenues have grown by 25% in two years.
One of the biggest challenges associations face today is motivating and inspiring their boards to face facts and take steps to move their association’s communication strategy, value propositions, and member service models into the future. Rolling 12 Months of Revenues and Expenses Each Quarter. Revenue Per Member on a Quarterly Basis.
According to the 2014 Economic Significance of Meetings to the U.S. That’s a lot of meetings – and a lot of revenue potential. When intentionally designed, developed and implemented, the right event marketing can cause both attendance and revenue to soar. To whom does the content need to be communicated? By Scott D.
There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. No doubt this gap results because outbound-oriented functions—marketing, communications, or content groups—take 70 percent of the responsibility for social media. That’s a huge missed opportunity.
According to the 2014 Economic Significance of Meetings to the U.S. That’s a lot of meetings – and a lot of revenue potential. When intentionally designed, developed and implemented, the right event marketing can cause both attendance and revenue to soar. To whom does the content need to be communicated? By Scott D.
Some good news on the fundraising front: Sixty-one percent of nonprofits reported they expect to increase fundraising revenues this year, up from the 53 percent that reported an increase last year. five or more communication channels (including in-person events, websites, social media, email, and postal mail).
That must present some tough communication challenges. Our industry is very tech savvy, but we’re not very tech savvy about communication. We understand you’ve turned to technology to help you solve communication challenges. We’re using a lot of electronic communication to get industry news out to our members.
— Kristin Veach (@kristin_veach) March 24, 2014. Top 10 Event Tech Trends in 2014 via @abceyevents #eventprofs #pcma [link]. — Jeff Hurt (@JeffHurt) March 24, 2014. Kenny’s blog, Christina Green suggests how chambers of commerce can leverage golfing events to raise revenue. Lots of good stats!
Retention takes effort, good communication and dedicated stewardship. This effect can be enhanced to a degree by incentivizing the donor in some way to share their donation experience on their Facebook wall or through direct messages to friends (Castillo, Petrie, & Wardell, 2014). Sources: Barber, P., & & Levis, B.
Technological advances are making it possible for machines to communicate with one another, and now a trade group has been established to help standardize the industry. We must show companies that are interested M2M deployments … that there is a provable ROI for communications between devices.
Events 2014: Chances are you’ve got at least one big association event coming up this year. Writing for Event Manager Blog , editor Julius Solaris offers up the 10 Event Trends to watch in 2014. What event trends are your looking forward to in 2014? You can read the full interview here. Tell us in the comments.
He asked our five innovative community managers some tough questions, and they provided real answers. The Kick-Ass Community Managers. Ben Martin , CAE, Online Community Results. James Baumann , Director of Communications & Marketing, The Association of College & University Housing Officers - International (ACUHO).
225M The number of people who attended meetings and events in the United States in 2012, according to early data from the 2014 Economic Significance of Meetings to the US study by the Convention Industry Council. The full study, which is expected to be released by the end of the month, is an update to CIC’s 2010 Economic Significance Study.
36.8 % Percentage of associations that offer technology-enabled learning that also provide a mobile version for some of their learning content, according to Tagoras’ “Association Learning +Technology 2014″ report. Are you focused on increasing revenue through m-learning? revenue goals. revenue goals.
OnStar, an electronic communications and vehicle-assistance tool installed in General Motors vehicles and offered as an aftermarket installation option , isn’t traditionally considered an SaaS platform in the way that, say, Office365, Slack, or even Netflix are. You may be able to have a real revenue-generating opportunity.”.
The spread of both video and social—often in tight combination—has gone hand in hand with the widespread use of smart phones and the ever-increasing speed of mobile communication networks. Facebook acquired Oculus in 2014. Interesting things have happened pretty much every year of our 15-year history, but 2014 stands out in many ways.
An excess of milk is creating an imbalance in the supply and demand for dairy, not to mention a drop in revenue for dairy farmers. Although Christopher Galen, senior vice president of communications at the National Milk Producing Federation (NMPF), said that boom-and-bust cycles in the dairy industry aren’t unusual. Got Milk?”.
A discussion at last week’s ASAE Marketing, Membership & Communications Conference raised this concern, at least indirectly, as several association professionals weighed in on the impact of new or re-envisioned membership models. AAM] “ Catching Up With Membership Stories, Part 1 ,” March 12, 2014.
Look at our key numbers and the increase since 2006: Membership Increase: 13% Dues: 25% Revenue Per Member: 33% Non-Dues Revenue: 132% Associate Sponsorships: 68% Net Worth: 1,058% 98.5% Many have focused on email communications. If this is your choice of communication, you are losing 68% of your audience.
When an organization begins to focus too heavily on its mission, it may miss out on crucial revenue. ” Instead of having one person address conflicts as they appear, successful organizations ensure commercial and cause-focused groups communicate with one another before making key decisions. 52% increase over 2014.
According to the Post, Smithsonian Enterprises, the for-profit arm of the museum complex, has similar deals with Showtime Networks and database provider Cengage Learning to broaden its reach and generate new revenue. For $99, all NAMA members can receive 12 hours of education from its 2014 NAMA OneShow—whether or not they attended in person.
Meetings and conferences are a large percentage of nondues revenue for most associations. Here are some that stood out to me: Communicate the unexpected. You want to tell them a little about your organization’s and meeting’s culture through your communications,” said Holliman. “If Here’s how to get started.
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