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As a writer and professional communicator, nothing (O.K., well, not very much) is more frustrating than people who can’t communicate. But seriously…communication is a hard gig for most companies, especially with the advent of socialmedia. Communication is everywhere. Or even worse yet, companies.
Your interests always drive the conversation, so here’s a list of our best blogs from 2014, based on your readership: Bad Board Members: Fighting Fury with F.I.R.E We’re not surprised this blog was among our most popular in 2014. But alliances don’t need to establish a presence on all of today’s busy social channels.
MGI’s 2014 Membership Marketing Benchmark report is out. blog roundup communication conferences curation innovation leadership management marketing membership socialmedia Aaron Wolowiec ASAE Associations Now Innovation Excellence Joe Pulizzi Kathi Rabil Kim Howard Marketing General surveys Upworthy' ” Yep.
Your association can leverage mobile technology for advocacy, education, member communications and engagement activities. For its newest research project, r@h has designed the 2014 Mobile Readiness Survey to gauge the mobile readiness of associations. Geolocation and Near Field Communication (NFC). Mobile Payment Systems.
The American Society of Heating, Refrigeration, and Air-Conditioning Engineers (ASHRAE ) used marketing automation to include dynamic renewal footers in emails and to run paid socialmedia ads, along with launching a new welcome series. This is the first complete overhaul since their launch in 2014. Highlights. Highlights.
There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. It shows all too clearly that socialmedia is still considered a broadcast medium by many associations. percent) and demonstrating that they can do socialmedia (20.2 percent agree).”
Before the rise of socialmedia and cloud computing, associations competed to attract new members — but only in a subtle “non-profit” sort of way. Recipients can display these badges on socialmedia, websites, email signatures and online resumes. EDUCAUSE implemented a digital badge program in 2014.
Jennifer Grau, president, Grau Interpersonal Communication. This month’s guest blog post is by Jennifer Grau , president of Grau Interpersonal Communication , who is a listening trainer, coach, facilitator, speaker and consultant. Invite participants to consider how they personally will use what they are about to experience.
Photo : Copyright Peretz Partensk y via Flickr 2014. Best of Association Programs & Services Association Trends, Issues & Challenges Co-Creation Communication Compensation and Benefits Engagement Events Government Relations Innovation Leadership Member Needs NFP Pulse Other Resources Research SocialMedia strategy The ARC Listen Up!Series
Many associations lack member communication plans that are fully integrated. Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.” Measuring socialmedia.
Communication: it’s at the core of any relationship, and a fundamental part of the one between you and your association’s members. More in today’s SocialMedia Roundup: Chit Chat. Communication and great customer service is key to #membership retention [link] @AssnsNetwork #thirdsector. Culture is key.
Last Friday I had one of those chances, moderating a panel about association socialmedia at an Association Trends Live breakfast. I gave a quick presentation about the top 5 trends impacting association socialmedia in 2014. It used to be pubs or web, now is it marketing?
Marketing communications was the most prevalent marketing capability in associations surveyed, provided by 70 percent of marketing functions to their associations. Only 25 percent of study participants report members perceive their marketing communications as always relevant and professional. A few things to consider. (My
Tech tools were the talk of ASAE’s 2014 Marketing, Membership, and Communications Conference. Some of those highlights in today’s SocialMedia Roundup: Tools to Watch. — Sandra Giarde, CAE (@sgiarde) June 17, 2014. — Amanda Kaiser (@SmoothThePath) June 17, 2014.
It is clear that members are using their phones more, so organisations need to ensure that their communications look good on a mobile device. had a dedicated member of staff responsible for socialmedia, but this figure had grown to 37.5% in the 2014 report. in the 2014 report. Membership retention Socialmedia'
Communication Plan & Tools. Will you use marketing automation, snail mail, online community, word of mouth, search engines, socialmedia, or a combination of tools? How often will you communicate? Editor’s note: This post was originally published on August 28, 2014 by Joshua Paul. The best approach?
We discuss some truly fascinating aspects of the current state of socialmedia and how associations are starting to move beyond SocialMedia 101 and tackle innovative and strategic approaches to these communication channels. Other Downloads: MP3 Version.
I served as director of communications for an association for four years – and I loved every minute of it. I was all things communications, media relations and public relations. Today, we blur the lines between public relations and marketing, especially thanks to digital and socialmedia. But marketing?
A big-city police department’s kerfuffle reminds us that, depending on the topic and the audience, socialmedia campaigns can sometimes do more harm than good. The New York Police Department’s socialmedia campaign was meant to draw positive attention, but it didn’t turn out that way. link] via @digiday.
This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. Socialmedia/community. We are proud to be the Platinum Sponsor for AMCi, because Association Management Companies (AMCs) have always been an important part of our success.
Tracy Tompkins and Alex DeBarr talk more about integrated communications. When the 2012 July/August issue of Constructor shipped and the digital edition went live, the electronic version of the infographic was immediately pushed out through website ads, AGC eNewsletters , socialmedia and other AGC emails. Conclusion.
A new report on socialmedia use among associations shows they have grown increasingly more comfortable in using socialmedia over the last couple of years. Overall, organizations are becoming not only smarter in their use of socialmedia but braver. Here’s a look at that finding and more.
I was fortunate enough to come away from the 2014 digitalNow conference in Nashville both recharged and inspired thanks to being surrounded by smart people, good friends, savvy conference organizers and the very cool city of Nashville. Gordon Kennedy and Wayne Kirkpatrick opening digitalNow 2014 (photo by Bill Sheridan). …if
You can keep tabs on the event, focused on smart innovations and ideas from the association and nonprofit world, in Today’s SocialMedia Roundup: Where Members Are Actually Paying Attention. — Aptify Corporation (@Aptify) May 20, 2014. — Bill Sheridan (@BillSheridan) May 20, 2014. digi_now @FusionProd.
You can keep tabs on the event, focused on smart innovations and ideas from the association and nonprofit world, in Today’s SocialMedia Roundup: Where Members Are Actually Paying Attention. — Aptify Corporation (@Aptify) May 20, 2014. — Bill Sheridan (@BillSheridan) May 20, 2014. digi_now @FusionProd.
I''ve been "doing" socialmedia in the association world for six years now and if I had a dime for every time I''ve heard the comment "but our members are older and aren''t using socialmedia," I could probably retire right now. Still think your members aren''t using socialmedia? Photo credit ).
Some thoughts on complacency in your marketing strategy in today’s SocialMedia Roundup: Shifting Ground. Why Associations Need to Revisit Communication Strategy in 2014 [link] via @maggielmcg #csae #assnchat. — Ottawa-Gatineau CSAE (@ogcsae) March 7, 2014. ” Her suggestion? (ht ht @ ogcsae ).
Having easy access to that data is something we know our members want,” said Dana Rehm, AGU’s senior vice president of marketing, communications, and engagement. The Fall Meeting attracts a very large crowd from the data community, making it the “perfect platform” for showcasing the API Challenge, she said.
In today’s SocialMedia Roundup, learn about an upcoming guide to protecting your accounts and more: Safeguarding SocialMedia. A service to protect your business as you scale up socialmedia: [link]. — HootSuite (@hootsuite) February 27, 2014. – #assnchat [link].
Also: Your nonprofit isn’t winning (on socialmedia, that is) if it isn’t pinning. That and more in today’s SocialMedia Roundup. — Shelly Alcorn, CAE (@shellyalcorn) March 10, 2014. — Shelly Alcorn, CAE (@shellyalcorn) March 10, 2014. What Else is New? ht @ InclineMktg ).
Relationships, storytelling, and third-party validators mark associations with effective advocacy programs, according to a new study from communication, engagement, and business strategy firm APCO Worldwide. The way associations need to communicate their messages is also changing.
Rethink your concept of membership with insight from a public media pro. In today’s SocialMedia Roundup, some valuable tips for those looking to improve their membership outreach and retention: Membership in the Collaborative Era. — Katherine Fink (@KatherineFink) August 18, 2014. J7LZcCeGvD. J7LZcCeGvD.
Also: more tips on ensuring good communication among your marketing and tech staffs. More thoughts on this in today’s SocialMedia Roundup: A Band-Aid Won’t Fix This. DMC (@HelloDMC) August 25, 2014. — Jessica Levin, CMP (@JessicaLevin) August 25, 2014. — Hello! ht @ JessicaLevin ).
Also: the value of a socialmedia voice document. More thoughts on that in today’s SocialMedia Roundup: Thawing the Dues Freeze. — Meredith Low (@LowMeredith) October 27, 2014. — Incline Marketing (@InclineMktg) October 27, 2014. Conversations about dues increases usually aren’t fun.
Some tips to keep them current in today’s SocialMedia Roundup: Contact Info’s Constant Change. — Deirdre Reid (@deirdrereid) October 6, 2014. Why Face-to-Face Communication Won't Disappear (Infographic): [link] #eventprofs #expochat #assnchat. — Emilie Barta (@EmilieBarta) October 6, 2014.
.” - Sikha Singh, MHS, PMP, Manager at the Association of Public Health Laboratories, and member of the ASAE Diversity Executive Leadership Program Class of 2012-2014, and Darlene Lebron Lopez, MBA, member of the ASAE Diversity Executive Leadership Program Class of 2012-2014. Diversity strengthens your advocacy reach too.
Plus: the power of segmenting your communications. Find out about the personal impacts that reach to the very top of the agency in today’s SocialMedia Roundup: The GSA Scandal, Though One Leader’s Eyes. — David Beard (@dabeard) April 25, 2014. — Martin Smith (@tmartinsmith) April 25, 2014.
More in today’s SocialMedia Roundup: Department Decision. Everything I ever believed to be true about communities was utterly debunked after I read this. — Ben Martin, CAE (@bkmcae) February 3, 2014. — MediaEdge (@AssocContent) February 3, 2014. link] #assnchat. Where do they fit in? Tweet Tips.
An example of one exec’s experience with a wooden spoon in today’s SocialMedia Roundup: Get the Sauce Just Right. — Incline Marketing (@InclineMktg) April 10, 2014. — WebLink Int'l (@WebLink) April 10, 2014. Take a look [link] #assnchat. ” Sounds like a pretty tasty lesson. (ht
A fascinating what-if in today’s SocialMedia Roundup: Rethinking Overload. — MediaEdge (@AssocContent) February 25, 2014. “As a result, we often stop communicating way too soon.” — De-de Mulligan, CMP (@DedeMulligan) February 24, 2014. It's noon Tues. Think he’s got a point?
More details in today’s SocialMedia Roundup: Leveraging Someone Else’s Name. — Jay Yarow (@jyarow) May 14, 2014. — Jamie Notter (@jamienotter) May 14, 2014. The post SocialMedia Roundup: Stop Riding Someone Else’s Coattails appeared first on Associations Now.' FBCkesDfJb.
That’s the strategy one trade group is taking, according to today’s SocialMedia Roundup: That’s a Lot of Bitcoin. — Bitcoin Foundation (@BTCFoundation) July 30, 2014. — Marketplace (@Marketplace) July 30, 2014. link] pic.twitter.com/bigNFrvb4V. That’s a Lot of Quarters.
More in today’s SocialMedia Roundup: The New Face of Twitter. — Twitter (@twitter) April 8, 2014. — Digg (@digg) April 8, 2014. Thanks to OpenSSL, exchanges of privileged information, whether they be communications with others or your credit card number, are supposed to be securely transmitted.
a communications agency. Andy spoke with us about transitioning into association management from a background in journalism and communications, how he’s balancing work with earning a master in business administration, and the importance of being passionate about your industry’s mission if you want to be successful at association work.
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