Associations Now

JULY 11, 2017

Canada’s Anti-Spam Law took effect in 2014, but a three-year grace period just ended. Sending marketing emails to the Great White North now demands you ask users to opt in. Mantas cautions that email marketers shouldn’t rest easy. That period ended July 1. It could come back at any time, on short notice.

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Optimist Consulting

MARCH 26, 2014

in the 2014 report. Interestingly, 70% of respondents offer special interest group or segmented emails, so it is a case of the web catching up with email marketing. In the 2013 report only 19.5% had a dedicated member of staff responsible for social media, but this figure had grown to 37.5%

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Association Adviser

FEBRUARY 13, 2014

Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Even marketers often feel overwhelmed. Information provides insights.

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MemberClicks

DECEMBER 13, 2022

Quick overview: What is email copy? Email copy refers to the writing within an email. Email copy is more of a marketing term used for purpose-driven emails. Email personalization doesn’t have to be done manually. Think about when you open an email in your inbox. Names, dates, prices, etc.

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Associations Now

APRIL 21, 2016

New research shows that email marketing is still a strong player for many organizations, which are planning to increase the time and resources spent toward this type of marketing in 2016. Email, as part of an overall marketing strategy, is most likely not going anywhere anytime soon.

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Associations Now

MAY 12, 2014

A new report from the Web Video Marketing Council takes a look at some of the latest trends in online video production, and the message is clear: Organizations are devoting more resources to engaging their audiences with a growing trove of video content. video email marketing (23 percent). But they’re also being created for.

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Association Adviser

MAY 20, 2014

Only 44 percent of respondents to the 2014 Association Communications Benchmarking Study said they would hire more people if they received a monetary windfall. ” Another respondent said that with a bigger budget, he would want to “change the email marketing system and upgrade the survey analysis capabilities.”

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Associations Now

JUNE 18, 2015

A couple of recent surveys on email marketing reveal some important stats and trends, including the importance of quality email content. Despite the popularity of social media, email is still going strong as a marketing tool. Given their value, what makes marketing emails effective? percent to 35.49

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SCD Group

FEBRUARY 18, 2014

Managing information overload topped the list of member concerns identified by association executives in Association Laboratory’s “Looking Forward 2014” report, released last week. That means establishing yourself in the minds of your prospects will probably take twenty-seven exposures —Jay Conrad Levinson #3 What makes email content work?

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Associations Now

FEBRUARY 26, 2014

5 Content Curation Mistakes B2B Marketers Are Making (good for associations too) via @marketing profs [link] #assnchat. — Ray van Hilst (@RvanHilst) February 26, 2014. Value, rather than noise”: That’s what content marketers should offer their audiences, according to Trapit President Patricia Hume.

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Associations Now

NOVEMBER 7, 2014

Also: what nonprofit marketers should know about Google’s new Inbox platform. It requires a lot of analysis—of your membership (and what they’re comfortable with), of your market share, of what other associations are doing, of your pricing—and taking into account all of those things when making a decision. I have an invite.

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Associations Now

AUGUST 11, 2014

An array of email designs that could give you ideas for your own marketing messages. Like marketing in general, email marketing is a science with a lot of art involved. — Michael Hoehn (@jmhoehn) August 9, 2014. See my blog post from last week.). Need some inspiration? Small Steps, Big Results.

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Associations Now

APRIL 14, 2014

According to a new study by the Nonprofit Technology Network, in tandem with the marketing firm M+R, the power of the online donation is growing, while email is becoming less effective as a fundraising vehicle. Quite the opposite.

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Associations Now

NOVEMBER 11, 2019

Earlier this year, the email-marketing tool MailChimp publicly broke ranks with a longtime partner, Shopify. The two tools were something of a match made in heaven: MailChimp was an effective tool for distribution of emails and newsletters, while Shopify allowed for the creation of an effective e-commerce storefront.

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Associations Now

APRIL 23, 2014

— Silverbear (@SilverbearLtd) April 22, 2014. Don’t stop there, though: Social media, search engine optimization, pay-per-click advertising, and email marketing should come into play in a lead-generation strategy, she advises. Need New Leads? Other Good Reads. Truly outstanding leaders are made”: Inc.

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Associations Now

JULY 2, 2014

— CMSWire.com (@cmswire) June 30, 2014. “From 30 June 2014, all employees have the legal right to request flexible working—not just parents and [caregivers],” the British government’s Department for Business, Innovation, and Skills says on its website. While openness to flex time varies among U.S.

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Associations Now

MARCH 28, 2014

In her latest Nonprofit Marketing Guide post, Kivi Leroux Miller explains that board members can still make helpful communications decisions by working with front-line staff people to understand your nonprofit communications needs. — Joey Baird (@JoeyBaird) March 27, 2014.

Communications 40

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Associations Now

APRIL 9, 2014

— Bizzabo (@Bizzabo) April 8, 2014. Beyond content, surveys, and email marketing, Greenfield Services’ Megan Rockett offers three more ways to become a master of member engagement on the Multiview blog. Let’s Give Them Something to Tweet About.

Email Marketing 40

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Velvet Chainsaw

NOVEMBER 21, 2014

As a conference organizer, how would you rank your competency regarding conference technologies like registration, speaker management databases, exhibits, conference apps, wayfinding signage, email marketing, CRM data bases and social media? Technology geek, technophobe or somewhere in between?

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Slice-Works

FEBRUARY 20, 2014

Content marketing satisfies your prospect’s need for essential information and your organization’s desire to shine as a trusted source of subject-matter expertise – subtly sparking “love-at-first-sight” resonance, laying foundations for long-term relationships and leading to a sale, membership renewal or other conversion to profit.

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Associations Now

DECEMBER 23, 2015

Like web design in general a decade ago, email design remains mired in a set of inconsistent standards and poor rendering support by popular clients. The result is that email marketers are often stuck playing it safe. Most-Shared Stories. Member-Data Collection: The Never-Ending Story , by Joe Rominiecki, March 18.

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Associations Now

JUNE 23, 2015

De Cagna’s goal with the newsletter—which has thus far covered topics such as The New York Times ‘ 2014 innovation report , an evolution of the auto industry away from car ownership, the move away from meaningless jobs, and (ironically) the forthcoming obsolescence of email —is not to round up a conversation, but to start one.

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Association Adviser

JULY 10, 2014

The Canadian Anti-Spam Legislation took effect July 1, 2014. This law requires the sender of any commercial electronic message to have the consent of Canadian email recipient to receive such email.

Email Marketing 60

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Velvet Chainsaw

OCTOBER 2, 2014

Your email marketing blast generated plenty of clicks. Three Marketing Roadblocks Here are three messaging roadblocks that prevent you from converting them to YES: 1. What other marketing speed bumps can we remove to convert more prospects into happily registered attendees? But the registration needle hardly moved.

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Velvet Chainsaw

APRIL 8, 2014

Your email marketing blast generated plenty of clicks, but the registration needle hardly moved. Related Stories Seriously, Your Conference Marketing Is Not About You! Attendance Marketing conference best practices conference niche campaigns email marketing' What’s up with that?

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