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We''ve rounded up 20 free non-profit webinars for June 2014. Topics include: Smarter EmailMarketing; the Future; Getting Your Donors to Fall In Love With You; and much more. nonprofit webinar'
Emailmarketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. According to the report, email volume rose nearly 12 percent from 2014.
Emailmarketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. According to the report, email volume rose nearly 12 percent from 2014.
Lesson here: People are suffering from email fatigue, so as an association marketer, your job is tough. How do you get people to open your emails, let alone read them? The “ 2015 Association Email Benchmarking Report ” summarizes emailmarketing metrics from more than 1 billion emails associations sent in 2014.
The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially.
Does your emailmarketing need a boost? A new report highlights some of the latest email trends and insights. Before you send out your next marketingemail, you may want to make it as short and sweet as possible. What emailmarketing trends have you seen lately? One takeaway: Brevity rules.
In one key metric, #GivingTuesday topped Black Friday and Cyber Monday in a big way, according to data from one emailmarketing firm. When it comes to emailmarketing, Black Friday has nothing on #GivingTuesday. — Uber (@Uber) December 4, 2014. Also: lessons from an Uber apology. Not bad, huh?
Canada’s Anti-Spam Law took effect in 2014, but a three-year grace period just ended. Sending marketingemails to the Great White North now demands you ask users to opt in. Mantas cautions that emailmarketers shouldn’t rest easy. That period ended July 1. It could come back at any time, on short notice.
in the 2014 report. Interestingly, 70% of respondents offer special interest group or segmented emails, so it is a case of the web catching up with emailmarketing. In the 2013 report only 19.5% had a dedicated member of staff responsible for social media, but this figure had grown to 37.5%
Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Even marketers often feel overwhelmed. Information provides insights.
Quick overview: What is email copy? Email copy refers to the writing within an email. Email copy is more of a marketing term used for purpose-driven emails. Email personalization doesn’t have to be done manually. Think about when you open an email in your inbox. Names, dates, prices, etc.
New research shows that emailmarketing is still a strong player for many organizations, which are planning to increase the time and resources spent toward this type of marketing in 2016. Email, as part of an overall marketing strategy, is most likely not going anywhere anytime soon.
A new report from the Web Video Marketing Council takes a look at some of the latest trends in online video production, and the message is clear: Organizations are devoting more resources to engaging their audiences with a growing trove of video content. video emailmarketing (23 percent). But they’re also being created for.
Only 44 percent of respondents to the 2014 Association Communications Benchmarking Study said they would hire more people if they received a monetary windfall. ” Another respondent said that with a bigger budget, he would want to “change the emailmarketing system and upgrade the survey analysis capabilities.”
A couple of recent surveys on emailmarketing reveal some important stats and trends, including the importance of quality email content. Despite the popularity of social media, email is still going strong as a marketing tool. Given their value, what makes marketingemails effective? percent to 35.49
Managing information overload topped the list of member concerns identified by association executives in Association Laboratory’s “Looking Forward 2014” report, released last week. That means establishing yourself in the minds of your prospects will probably take twenty-seven exposures —Jay Conrad Levinson #3 What makes email content work?
5 Content Curation Mistakes B2B Marketers Are Making (good for associations too) via @marketing profs [link] #assnchat. — Ray van Hilst (@RvanHilst) February 26, 2014. Value, rather than noise”: That’s what content marketers should offer their audiences, according to Trapit President Patricia Hume.
Earlier this year, the email-marketing tool MailChimp publicly broke ranks with a longtime partner, Shopify. The two tools were something of a match made in heaven: MailChimp was an effective tool for distribution of emails and newsletters, while Shopify allowed for the creation of an effective e-commerce storefront.
Also: what nonprofit marketers should know about Google’s new Inbox platform. It requires a lot of analysis—of your membership (and what they’re comfortable with), of your market share, of what other associations are doing, of your pricing—and taking into account all of those things when making a decision. I have an invite.
An array of email designs that could give you ideas for your own marketing messages. Like marketing in general, emailmarketing is a science with a lot of art involved. — Michael Hoehn (@jmhoehn) August 9, 2014. See my blog post from last week.). Need some inspiration? Small Steps, Big Results.
According to a new study by the Nonprofit Technology Network, in tandem with the marketing firm M+R, the power of the online donation is growing, while email is becoming less effective as a fundraising vehicle. Quite the opposite.
— Silverbear (@SilverbearLtd) April 22, 2014. Don’t stop there, though: Social media, search engine optimization, pay-per-click advertising, and emailmarketing should come into play in a lead-generation strategy, she advises. Need New Leads? Other Good Reads. Truly outstanding leaders are made”: Inc.
— CMSWire.com (@cmswire) June 30, 2014. “From 30 June 2014, all employees have the legal right to request flexible working—not just parents and [caregivers],” the British government’s Department for Business, Innovation, and Skills says on its website. While openness to flex time varies among U.S.
In her latest Nonprofit Marketing Guide post, Kivi Leroux Miller explains that board members can still make helpful communications decisions by working with front-line staff people to understand your nonprofit communications needs. — Joey Baird (@JoeyBaird) March 27, 2014.
— Bizzabo (@Bizzabo) April 8, 2014. Beyond content, surveys, and emailmarketing, Greenfield Services’ Megan Rockett offers three more ways to become a master of member engagement on the Multiview blog. Let’s Give Them Something to Tweet About.
As a conference organizer, how would you rank your competency regarding conference technologies like registration, speaker management databases, exhibits, conference apps, wayfinding signage, emailmarketing, CRM data bases and social media? Technology geek, technophobe or somewhere in between?
Content marketing satisfies your prospect’s need for essential information and your organization’s desire to shine as a trusted source of subject-matter expertise – subtly sparking “love-at-first-sight” resonance, laying foundations for long-term relationships and leading to a sale, membership renewal or other conversion to profit.
Like web design in general a decade ago, email design remains mired in a set of inconsistent standards and poor rendering support by popular clients. The result is that emailmarketers are often stuck playing it safe. Most-Shared Stories. Member-Data Collection: The Never-Ending Story , by Joe Rominiecki, March 18.
De Cagna’s goal with the newsletter—which has thus far covered topics such as The New York Times ‘ 2014 innovation report , an evolution of the auto industry away from car ownership, the move away from meaningless jobs, and (ironically) the forthcoming obsolescence of email —is not to round up a conversation, but to start one.
The Canadian Anti-Spam Legislation took effect July 1, 2014. This law requires the sender of any commercial electronic message to have the consent of Canadian email recipient to receive such email.
Your emailmarketing blast generated plenty of clicks. Three Marketing Roadblocks Here are three messaging roadblocks that prevent you from converting them to YES: 1. What other marketing speed bumps can we remove to convert more prospects into happily registered attendees? But the registration needle hardly moved.
Your emailmarketing blast generated plenty of clicks, but the registration needle hardly moved. Related Stories Seriously, Your Conference Marketing Is Not About You! Attendance Marketing conference best practices conference niche campaigns emailmarketing' What’s up with that?
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