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Emailmarketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. According to the report, email volume rose nearly 12 percent from 2014.
Emailmarketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. According to the report, email volume rose nearly 12 percent from 2014.
The “ 2015 Association Email Benchmarking Report ” summarizes emailmarketing metrics from more than 1 billion emails associations sent in 2014. Informz found email testing is on the rise. In 2014, there was increase of more than 26 percent in email subject line testing. “The
As a conference organizer, how would you rank your competency regarding conference technologies like registration, speaker management databases, exhibits, conference apps, wayfinding signage, emailmarketing, CRM data bases and social media? Technology geek, technophobe or somewhere in between?
But suppose you received a large and unexpected bump in your annual budget for communications and technology. What they did seem more interested in was “improving the quality of their existing communication vehicles” (54 percent) and “upgrading their publishing tools, technologies and processes” (48 percent).
New research shows that emailmarketing is still a strong player for many organizations, which are planning to increase the time and resources spent toward this type of marketing in 2016. Email, as part of an overall marketing strategy, is most likely not going anywhere anytime soon. Please share in the comments.
In fact, 80 percent of companies are producing video content for their websites, according to the “ 2014 Online Video Production Trends Report ” from the Web Video Marketing Council. video emailmarketing (23 percent). The volume of video production is expected to grow next year. But they’re also being created for.
Tips from @johnhaydon on new Google Inbox app and emailmarketing » [link] [best one? "Create — Elizabeth Engel (@ewengel) November 7, 2014. One group it’s not so great for is emailmarketers—which happens to include many association pros. Wanna hear a smart guy talk technology? We know one.
According to a new study by the Nonprofit Technology Network, in tandem with the marketing firm M+R, the power of the online donation is growing, while email is becoming less effective as a fundraising vehicle. Quite the opposite.
Is your event technology meeting your guests’ expectations? — Bizzabo (@Bizzabo) April 8, 2014. Beyond content, surveys, and emailmarketing, Greenfield Services’ Megan Rockett offers three more ways to become a master of member engagement on the Multiview blog. Make sure a few outlets are nearby.
You, dear audience, are an eclectic bunch, as the most popular stories cover a wide variety of topics—though technology seems to be a subtle theme. Like web design in general a decade ago, email design remains mired in a set of inconsistent standards and poor rendering support by popular clients. ” on the Technology Blog.
Your emailmarketing system should offer data on most frequent day and time messages are opened. Your web analytics, emailmarketing system, and transactional customer database can provide a wealth of trend data and particularly if you analyze data by persona. Cross-Marketing. Timing is Everything.
The Canadian Anti-Spam Legislation took effect July 1, 2014. This law requires the sender of any commercial electronic message to have the consent of Canadian email recipient to receive such email.
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