Remove 2014 Remove Email Marketing Remove Technology
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No more masses for association marketers

Aaron Wolowiec

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. According to the report, email volume rose nearly 12 percent from 2014.

Marketing 140
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No more masses for association marketers

Aaron Wolowiec

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. According to the report, email volume rose nearly 12 percent from 2014.

Marketing 140
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How do association marketers fight email fatigue?

Aaron Wolowiec

The “ 2015 Association Email Benchmarking Report ” summarizes email marketing metrics from more than 1 billion emails associations sent in 2014. Informz found email testing is on the rise. In 2014, there was increase of more than 26 percent in email subject line testing. “The

Marketing 100
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Growing Conference Technology Competency To Increase Your Value

Velvet Chainsaw

As a conference organizer, how would you rank your competency regarding conference technologies like registration, speaker management databases, exhibits, conference apps, wayfinding signage, email marketing, CRM data bases and social media? Technology geek, technophobe or somewhere in between?

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Association Execs More Likely to Invest in Tools and Tech Than in More Staff

Association Adviser

But suppose you received a large and unexpected bump in your annual budget for communications and technology. What they did seem more interested in was “improving the quality of their existing communication vehicles” (54 percent) and “upgrading their publishing tools, technologies and processes” (48 percent).

Tools 60
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Why Email Is Not an Endangered Species of the Marketing World

Associations Now

New research shows that email marketing is still a strong player for many organizations, which are planning to increase the time and resources spent toward this type of marketing in 2016. Email, as part of an overall marketing strategy, is most likely not going anywhere anytime soon. Please share in the comments.

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Online Video Keeps Growing, Says Marketing Report

Associations Now

In fact, 80 percent of companies are producing video content for their websites, according to the “ 2014 Online Video Production Trends Report ” from the Web Video Marketing Council. video email marketing (23 percent). The volume of video production is expected to grow next year. But they’re also being created for.

Video 40