Spark Consulting

SEPTEMBER 5, 2013

Calling all marketing, membership, and communications professionals! I’m currently a member of ASAE’s Marketing Section Council. One of our tasks is to help with the proposal process for the 2014 Marketing, Membership, and Communications Conference. What do you want to learn? Image credit: Planet Minecraft.

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Proposal Communications Conference Marketing 150

Spark Consulting

FEBRUARY 12, 2014

Trends for 2014 , via Shelly Alcorn/CalSAE. blog roundup innovation leadership management marketing social media Amanda Kaiser customer service Deirdre Reid Facebook Harvard Business Review Internet privacy Shelly Alcorn Twitter' Are we really becoming an economy of free agents? ” (and she’s WAY right).

Social Media 150

Social Media Review Innovation Leadership 150

Potomac Core

MAY 3, 2016

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. Achieving Association Relevance Despite Market Turbulence is how CEO’s can position their organizations for long term growth and durability.

Marketing 100

Marketing eBook Member Engagement Guidelines 100

Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED.

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Revenue Certificate Tools Innovation 264

Spark Consulting

JULY 15, 2014

What does it take for associations to succeed at innovation? I’ve been doing some research on innovation initiatives in associations for a client and had written a bit about it for the Spark blog a few weeks ago. We talk about innovation in the association world a lot,” Engel says. “I I wondered what was happening.

Proposal 150

Proposal Innovation Leadership DC 150

Aaron Wolowiec

DECEMBER 10, 2013

I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. For its newest research project, r@h has designed the 2014 Mobile Readiness Survey to gauge the mobile readiness of associations. Mobile Payment Systems.

Social Media 100

Social Media Survey Video Technology 100

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions.

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DC Arlington Virginia America 232

Aaron Wolowiec

FEBRUARY 25, 2014

Globalization, digital technology, shifting markets, regulatory change—with so many disruptions in the business environment, it’s no wonder that a slew of associations remade their brands and aimed to broaden their reach in 2013. We’ll be watching for who’s up next in 2014. Rebranding. Out: Aging brands. In: New names, fresh logos.

Las Vegas 100

Las Vegas Innovation Conference Technology 100

Association Adviser

DECEMBER 17, 2013

” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. Kelly Donovan , Naylor’s team leader for online marketing, agreed. Can associations improve their IQ (innovation quotient)? Re-thinking membership.

Social Media 60

Social Media New York City Sample Revenue 60

Spark Consulting

MARCH 4, 2015

Also in April, I’ll be traveling to Tahoe to talk about evidence-based decision making (with Peter) for our colleagues on the West Coast, and reprising the highly participatory marketing materials review session that was one of the top-ranked sessions at 2014′s ASAE Marketing, Membership, and Communications Conference.

California 150

California Case Study Member Engagement Review 150

Spark Consulting

MAY 5, 2014

They’ve graciously given me permission to reprint it below: By Joe Rominiecki / Apr 30, 2014 . The winter of 2014 brought a lot of cold weather and snow to much of the United States. Copyright ASAE: The Center for Association Leadership, Washington, DC, April 2014. innovation membership Associations Now client work'

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Philadelphia Discount Analysis United States 150

YourMembership

JANUARY 15, 2015

At the beginning of 2014 we started a conversation on the importance of a career center strategy for associations, especially in light of social networking giant LinkedIn’s aggressive efforts to become the leading online job board aggregator. job market continues to heat up. There is no question the U.S. According to the U.S.

Education 150

Education Certificate Revenue Recruitment 150

YourMembership

JULY 27, 2015

Online learning is the next frontier in professional development and if you are just now becoming aware of this incredibly fast growing market, you are already behind. Their aggressive move into the job board market in 2014 and now e-Learning with the purchase of Lynda.com should now have your attention.

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LMS Ohio Learning Management System Cost 150

Associations Now

MARCH 4, 2019

A 2014 study titled “Integrating Problem Solvers from Analogous Markets in New Product Ideation” lays out the basic concept: Often, good ideas in one field may make sense for another, even if the industries otherwise have nothing in common. “Our The post Aiming to Innovate?

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Innovation Products Marketing Tools 64

Virtual

JULY 2, 2014

First, the birthday of Virtual itself – July 6, 2014 marks 15 years, and we are grateful to have been a part of many global technology movements that have since transformed the lives of consumers and altered how businesses function. UK-based Juniper Research predicts the global SaaS market will swell to $53 billion by 2018.

Las Vegas 100

Las Vegas Technology America Certificate 100

Eric Lanke

DECEMBER 30, 2013

It contains a link to a TED talk video featuring Matt Ridley, who makes the case that innovation and progress depend on the accelerating exchange of ideas and information, not on the expertise or creativity of any single individual. My thanks to everyone who has been reading what I''ve been putting up here.

Guidelines 100

Guidelines Innovation Member Engagement Video 100

WBT Systems

APRIL 25, 2017

and international institutions of higher education, corporations serving the higher education information technology market, and other related associations and organizations. EDUCAUSE implemented a digital badge program in 2014. Membership is open to U.S. The National Science Teachers Association (NSTA) was founded in 1944.

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LMS Certificate Library Education 253

Associations Live

FEBRUARY 4, 2014

50 members made the cold, snowy trek to join MSAE for our second annual Networking Group Day on January 30th, 2014. It was a great way to kick off 2014, showcase and participate in six of MSAE''s networking groups, connect with members and share ideas. Third party planners save (vendors) clients time! They exist to help you.

Review 40

Review Social Media Resources Recruitment 40

Associations Now

DECEMBER 23, 2013

In the ebb and flow of the news this past year, we saw some patterns emerge—enough to suggest a few things that may be on their way out, making room for new ideas and trends likely to gain steam in 2014. Associations in the fashion , mobile , supply chain , marketing , and recycling industries hopped on the rebranding bandwagon as well.

Las Vegas 40

Las Vegas Boston DC Conference 40

Higher Logic

AUGUST 18, 2016

In order to engage everyone, you need to create a distinctive and original experience that allows everyone to better function, create and innovate. And if customers can effectively function, create and innovate with each other online, imagine the ripple effects throughout their experience -- and your organization -- offline.

Innovation 120

Innovation Maine Education Products 120

Associations Now

FEBRUARY 4, 2014

A newly published survey reveals several issues, including membership growth, facing associations in 2014. It also indicates some of the strategies associations are planning to implement this year in areas from marketing to technology to leadership succession. Fifty-eight percent of respondents reported that they plan to do so. “DC

Survey 40

Survey DC Revenue Report 40

Potomac Core

JUNE 27, 2017

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Therapists utilize the site to market their practice. Associations can utilize industry market research to surface new trends to surface potential disruptors.

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Member Engagement Case Study DC eBook 119

ChatterBachs

DECEMBER 1, 2013

Jay Daughtry is available to facilitate staff retreats and team-building exercises in 2014. Exercises that focus on customer service, communication, storytelling, collaboration, innovation, and related topics include but are not limited to: Five Objects. Content Marketing Lessons from Major Brands. Workplace Innovation Trends.

Social Media 28

Social Media Discount Innovation Team 28

Associations Now

NOVEMBER 19, 2013

More details below: About the proposal: The EPA’s 2014 Renewable Fuel Standards (RFS) proposal released Friday would set the target total for renewable fuels in the U.S. billion that the 2007 Energy Independence and Security Act mandated for 2014. fuel supply next year at 15.21 billion gallons, down from 16.55

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Proposal Industry Missouri Press Release 40

Associations Now

JANUARY 8, 2019

The craft beer industry is evolving, and as craft brewers have done more and more with innovative products, the definition needs to keep up with the times,” says Paul Gatza, director of the Brewers Association. Consider market forces affecting members. That helped to spark discussion about creating the new member category.

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Boston United States Survey Industry 93

Associations Now

SEPTEMBER 9, 2016

That’s the case the Biotechnology Innovation Organization is making with its latest marketing campaign. That complaint is a hard one to combat, but the Biotechnology Innovation Organization is ready to try. That complaint is a hard one to combat, but the Biotechnology Innovation Organization is ready to try.

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Price Innovation America Cost 40

Associations Now

APRIL 11, 2019

The craft beer industry is evolving, and as craft brewers have done more and more with innovative products, the definition needs to keep up with the times,” says Paul Gatza, director of the Brewers Association. Consider market forces affecting members. That helped to spark discussion about creating the new member category.

Boston 83

Boston United States Survey Industry 83

Associations Now

APRIL 25, 2014

— BizBash (@BizBash) April 24, 2014. Content marketing strategist Jenise Fryatt says your association’s “content is the bait,” and social media can help can reel in niche audiences. The post Friday Buzz: Reignite Innovation During Business Meetings appeared first on Associations Now.' Dream Within the Realms of Reality.

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Innovation Social Media Recruitment Recruiting 40

Associations Now

APRIL 7, 2014

Sometimes you can get burned by being too innovative. Sometimes, an innovation that’s meant to do good comes with negative side effects. “[T]he issue with new markets and new technologies is that there’s not a long history from which to learn,” she writes. Knowing how to put out fires caused by mistakes is key.

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Innovation Products Project Tips 40

Potomac Core

SEPTEMBER 14, 2016

The flow of economic forecasts and performance , global crisis, disruptive innovation , and the real time updates on the U.S. Since the “value chain” experiences frequent and sudden changes in market conditions, the association is prepared to shift priorities with a more flexible approach to strategic planning.

eBook 100

eBook Member Engagement Industry Process 100

Aaron Wolowiec

JUNE 16, 2015

This month’s guest blog post is by Tara Ericson, group vice president for Naylor Association Solutions , where she oversees group publishers and specialized industry market teams. Based on the 2014 Association Benchmarking Report , only 42.8 Tara Ericson, group vice president at Naylor Association Solutions. Keep it fresh.

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Price Revenue Discount Newsletter 100

Higher Logic

FEBRUARY 15, 2016

46,000 employees operating more than 3,800 flights per day (December 2014). They’ve been innovating in the customer experience space since the start. Southwest has some impressive stats to its name right now: World’s largest low-cost carrier. Carries the most domestic passengers of any U.S.

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Puerto Rico Washington System Content 120

Association Subculture

FEBRUARY 27, 2014

However, as an association professional I can tell you I think Stephen Colbert''s Envelopefest 2014 is a perfect example of what I''m beginning to think of as "member-holicism." Systems thinkers raised in a media age that has taught them the skills to see through the marketing/PR shell game. Associations can lead the way.or

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United States System Cost Newsletter 100

Associations Now

JANUARY 13, 2020

As I wrote in 2014 , the USB Implementers Forum had managed to pull off an improbable feat over the prior two decades or so, with the technology becoming the de facto standard for plugging in just about everything. And when names and labels aren’t clear, it’s harder for consumers to take advantage of the innovations being offered.

Technology 82

Technology Products Marketing System 82

Associations Now

JANUARY 28, 2014

production—and has been steadily losing market share to other apple varieties. We vividly remember the genius marketing of the original Apple Macintosh in 1984—but we forget that the device initially fell flat with business customers. Mac OS, for all its innovation, was starting fresh. So What Happened? What gives?

Marketing 40

Marketing Idaho Innovation Industry 40

Associations Now

JANUARY 14, 2014

A survey of corporate-world bosses found that CEOs are more concerned about optimizing performance than increasing market share. It was followed by customer relationships, innovation, operational excellence, and corporate brand and reputation. What are your organization’s biggest challenges as 2014 gets underway?

Survey 40

Survey Innovation Washington Leadership 40

Nimble AMS

OCTOBER 17, 2018

The modern association understands the need for a detailed view of its membership to drive: data-based decision making, which requires that the data be easily gathered, maintained and reported on; and modern marketing, which requires easily slicing and dicing membership data so the right message is delivered to the right person at the right time.

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Software Association Management Innovation System 84