Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

Report 100

Report Marketing Detroit Social Media 100

Spark Consulting

FEBRUARY 12, 2014

Trends for 2014 , via Shelly Alcorn/CalSAE. blog roundup innovation leadership management marketing social media Amanda Kaiser customer service Deirdre Reid Facebook Harvard Business Review Internet privacy Shelly Alcorn Twitter' Are we really becoming an economy of free agents? ” (and she’s WAY right).

Social Media 150

Social Media Review Innovation Leadership 150

Aaron Wolowiec

DECEMBER 16, 2014

I was all things communications, media relations and public relations. But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. So where does marketing fit in?

Marketing 100

Marketing Social Media Content Report 100

YourMembership

OCTOBER 16, 2014

I was talking with an association executive recently about their social media and online community efforts and was surprised to learn that they were considering turning off their integrated online community in favor exclusively using the LinkedIn group page for their association. This includes ads for jobs, seminars, and other content.

Social Media 150

Social Media California Class Revenue 150

Optimist Consulting

DECEMBER 11, 2013

The Content Marketing Institute and the Direct Marketing Association (DMA) have just published their annual research report Content Marketing in the UK: 2014 Benchmarks, Budgets, and Trends. Content marketing is growing in importance, so it understandable that organisations are becoming more strategic about it.

Content 100

Content Report Marketing Social Media 100

Aaron Wolowiec

DECEMBER 10, 2013

I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. For its newest research project, r@h has designed the 2014 Mobile Readiness Survey to gauge the mobile readiness of associations. Mobile Payment Systems.

Social Media 100

Social Media Survey Video Technology 100

Optimist Consulting

JULY 9, 2014

I have blogged before about content marketing for membership bodies. As you probably know, content marketing focuses on producing additional material (which can be written, video, graphics, in-person etc) around the topic to help promote your service/product rather than simply sending promotional messages. Marketing Membership'

Content 100

Content Marketing Case Study Video 100

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. It shows all too clearly that social media is still considered a broadcast medium by many associations. percent) and demonstrating that they can do social media (20.2 percent agree).”

Social Media 60

Social Media Communications Content Strategy 60

Association Adviser

DECEMBER 17, 2013

The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially.

Marketing 60

Marketing Video Email Marketing Social Media 60

YourMembership

OCTOBER 2, 2014

In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. Looking at the top ten association job boards we currently work with, they are on track for a 25 percent increase in revenue in 2014 compared to the previous year.

Social Media 150

Social Media Revenue Recruitment Recruiting 150

WBT Systems

APRIL 25, 2017

Before the rise of social media and cloud computing, associations competed to attract new members — but only in a subtle “non-profit” sort of way. Recipients can display these badges on social media, websites, email signatures and online resumes. EDUCAUSE implemented a digital badge program in 2014.

LMS 253

LMS Certificate Library Education 253

Association Adviser

MAY 20, 2014

Are You Using the Wrong Hashtags for Social Media Marketing? Social Media Snapshot. Harp Social. Four Tools for Recycling Past Presentations for Content Marketing. ” The post Best of the Web: May 2014 appeared first on Association Adviser. Brooke Howell. RepCapital. Vanessa DiStefano.

Social Media 60

Social Media Tools Content Marketing 60

Higher Logic

JANUARY 29, 2019

It's only been a focus for the past few decades and, unlike more traditional disciplines like marketing and finance, you can't go to school and major in it. If you have engagement tools like a private online community or marketing automation software, your members are generating valuable behavioral data ready for you to use in your personas.

Member Engagement 257

Member Engagement Strategy Tools Content 257

Mizz Information

SEPTEMBER 29, 2014

Last Friday I had one of those chances, moderating a panel about association social media at an Association Trends Live breakfast. I gave a quick presentation about the top 5 trends impacting association social media in 2014. It used to be pubs or web, now is it marketing?

Social Media 40

Social Media Content Marketing Report 40

YourMembership

OCTOBER 27, 2015

A 2014 Intuit study predicts that 80 percent of small businesses will have fully adapted to cloud computing by 2020. billion people having social media accounts, it is evident we should pay close attention to social shifts. In the past, you had to identify separate hardware, software, and network engineering services.

Social Media 150

Social Media millennials Survey Technology 150

Associations Now

JUNE 18, 2014

Tech tools were the talk of ASAE’s 2014 Marketing, Membership, and Communications Conference. Also: the things that marketers want most, according to a poll taken at the conference. And we want to take our marketing to the next level with tools to help us parse that data, or even, y’know, make our tweets prettier.

Social Media 40

Social Media Newsletter Tools Conference 40

Associations Now

JANUARY 13, 2014

Takeaways from some epic marketing and management fails. Here are a few non-tech event trends to expect in 2014. And when you’re looking to improve your event planning or marketing—as well as identify what not to do—where better to look than at some of 2013’s biggest marketing mishaps? Plus: Roll out the red carpet!

Social Media 40

Social Media Marketing Colorado Boston 40

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. By Scott D. Oser and Aaron Wolowiec.

Marketing 79

Marketing Social Media Revenue United States 79

Association Adviser

DECEMBER 17, 2013

” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. Year-round, 365-day engagement through technology and social media is one of the biggest trends she has observed. Measuring social media.

Social Media 60

Social Media New York City Sample Revenue 60

Optimist Consulting

MARCH 26, 2014

Organisations will employ a social media/digital staff member – with 95% of organisations in this latest report stating that they have a social media presence, it is clear that the sector is embracing the channels on offer. had a dedicated member of staff responsible for social media, but this figure had grown to 37.5%

Report 100

Report Social Media Email Marketing Maine 100

Higher Logic

JUNE 6, 2019

Could the same concept apply to building a community for your customers or members on social media? Social media is an important part of any organizational strategy. Some organizations choose to build their communities via social media platforms like Facebook or LinkedIn because they’re free and easy to get started.

Tips 136

Tips Social Media Revenue Content 136

Associations Now

APRIL 23, 2014

A big-city police department’s kerfuffle reminds us that, depending on the topic and the audience, social media campaigns can sometimes do more harm than good. The New York Police Department’s social media campaign was meant to draw positive attention, but it didn’t turn out that way. link] via @digiday.

Social Media 40

Social Media Oakland New York Review 40

Membership Marketing

JUNE 25, 2014

It is my pleasure to announce the release of the 2014 Membership Marketing Benchmarking Report. The 2014 Report includes new questions related to social media usage, email frequency and open rates, and who pays membership dues (individuals or companies). 2014 Benchmarking Survey'

Report 40

Report Marketing Survey Social Media 40

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. Social media/community.

Case Study 150

Case Study Arizona Social Media Revenue 150

Associations Now

MAY 20, 2014

You can keep tabs on the event, focused on smart innovations and ideas from the association and nonprofit world, in Today’s Social Media Roundup: Where Members Are Actually Paying Attention. — Aptify Corporation (@Aptify) May 20, 2014. — Bill Sheridan (@BillSheridan) May 20, 2014. digi_now @FusionProd.

Social Media 40

Social Media Tips Tennessee Nashville 40

Associations Now

MAY 20, 2014

You can keep tabs on the event, focused on smart innovations and ideas from the association and nonprofit world, in Today’s Social Media Roundup: Where Members Are Actually Paying Attention. — Aptify Corporation (@Aptify) May 20, 2014. — Bill Sheridan (@BillSheridan) May 20, 2014. digi_now @FusionProd.

Social Media 40

Social Media Tips Tennessee Nashville 40

Aaron Wolowiec

JUNE 17, 2014

It’s a bit confusing as MOOCs are still trying to find their place among social media, 24-7 access to news and a society that thrives on convenience. It’s a constant source of debate, which may explain why associations have been reluctant to enter the MOOC market. Some MOOCs are free, but others aren’t. So is it worth it?

Mooc 100

Mooc Course Class Education 100

Velvet Chainsaw

MAY 29, 2014

Are you bald yet from pulling your hair out dealing with recent social medial platform changes? Or perhaps you’ve spent all afternoon biting your nails wondering how to adapt your conference social media strategy to the platform changes. Social Media Platform Changes Yet Again. Here are four ideas to consider.

Social Media 40

Social Media Conference Strategy Price 40

Associations Now

JUNE 25, 2015

A new report on social media use among associations shows they have grown increasingly more comfortable in using social media over the last couple of years. Overall, organizations are becoming not only smarter in their use of social media but braver. Here’s a look at that finding and more.

Social Media 40

Social Media United States Video Survey 40

Associations Now

OCTOBER 29, 2014

Dog lovers, you may want to steer clear of social media today, as cat fans tweet and post like mad for National Cat Day. Find out in today’s Social Media Roundup. — NationalCatDay (@NationalCatDay) October 29, 2014. — Uber (@Uber) October 29, 2014. — TDA (@theTDA) October 29, 2014.

Social Media 40

Social Media Texas Video Process 40

Associations Now

AUGUST 11, 2014

So we’re about two-thirds of the way through the 2014 ASAE Annual Meeting & Exposition in Nashville. Read on in today’s Social Media Roundup: Collaborate’s Most Engaged User. ChatterBachs) August 10, 2014. — Willis Turner CAE (@willisturner) August 10, 2014. A lot of ground covered, eh?

Social Media 40

Social Media Nashville Content Course 40

Associations Now

DECEMBER 15, 2014

Sometimes, it’s best to admit that your organization is good at certain things, and leave the spare corners of the market to someone else. More thoughts on this in today’s Social Media Roundup: Narrow Your Scope. — MultiView (@MultiView) December 15, 2014. xmaTlnipxM. ht @ ASegar ).

Social Media 40

Social Media Marketing Examples Organization 40

Associations Now

FEBRUARY 26, 2014

In today’s Social Media Roundup, learn about mistakes to avoid when curating content: Haste Makes Waste. 5 Content Curation Mistakes B2B Marketers Are Making (good for associations too) via @marketing profs [link] #assnchat. — Ray van Hilst (@RvanHilst) February 26, 2014. Dress Down vs. Button Down.

Social Media 40

Social Media Content millennials Email Marketing 40

Associations Now

APRIL 24, 2014

Also: What a marketing revolution means for associations. Find out why your association may want to include them in today’s Social Media Roundup: Relieve Reporting Fatigue. — Digitec Interactive (@digitec) April 24, 2014. — Digitec Interactive (@digitec) April 24, 2014. ht @ digitec ).

Social Media 40

Social Media Report Marketing Industry 40

Associations Now

MARCH 7, 2014

Some thoughts on complacency in your marketing strategy in today’s Social Media Roundup: Shifting Ground. Why Associations Need to Revisit Communication Strategy in 2014 [link] via @maggielmcg #csae #assnchat. — Ottawa-Gatineau CSAE (@ogcsae) March 7, 2014. ” Her suggestion? (ht ht @ ogcsae ).

Social Media 40

Social Media Strategy Communications System 40

Associations Now

MARCH 19, 2014

Also: Your nonprofit isn’t winning (on social media, that is) if it isn’t pinning. That and more in today’s Social Media Roundup. — Shelly Alcorn, CAE (@shellyalcorn) March 10, 2014. — Shelly Alcorn, CAE (@shellyalcorn) March 10, 2014. What Else is New? ht @ InclineMktg ).

Social Media 40

Social Media Strategy Recruitment Recruiting 40

Associations Now

FEBRUARY 10, 2014

Make sure you’re pricing it according to market demand. Some advice on that in today’s Social Media Roundup: Is the Price Right? — Beth Yoke (@YALSA_Director) February 10, 2014. — Beth Yoke (@YALSA_Director) February 10, 2014. — MultiView Partners (@MV_Partners) February 10, 2014.

Social Media 40

Social Media Price Discount Tips 40