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Goodbye 2014. So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. Forget the Polar Vortex, Ignite Your 2014 with These Tips and Resources.
They go into detail on items that belong on your list: reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change. How well does your membership strategy and marketing align with her assertion? AI tools course. AIs impact.
Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. According to the report, email volume rose nearly 12 percent from 2014.
Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. According to the report, email volume rose nearly 12 percent from 2014.
This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers. Introduced marketing automation , powered by Informz. This is the first complete overhaul since their launch in 2014.
And we’ve really begun to make headway as a technology-focused alliance management company—capable of supporting open-source technology associations , standard-setting alliances, and IoT consortia, in addition to our other practice areas. We’re not surprised this blog was among our most popular in 2014.
LinkedIn influencers identify the big ideas that will impact 2014 (here’s hoping 2014 really *is* the year of good writing). Social media marketing tips for 2014. blog roundup cool technology innovation marketing social media customer service HubSpot John Haydon LinkedIn NTEN Technology Review'
Launched in 2014, the company provided the venue app for their first client, the O2 Academy in Oxford. Since then the business has rapidly grown to become the European market-leading platform. No strangers to the Event Technology Awards, the company took home 2 awards last year , for Best Venue Solution and Best New Technology Product.
Associations Now looks at what’s in and out for associations in 2014. HR trends for 2014 (to me, these read more like pipe dreams than things that are actually likely to happen, but what do I know?). HR trends for 2014 (to me, these read more like pipe dreams than things that are actually likely to happen, but what do I know?).
is the current highest growth event technology integrated platform. was awarded as the best technology startup in the world at the 6th edition of the “Event Technology Awards”. was recognised as a four-year-old startup that takes on successfully end-to-end technology for corporate events. InEvent, Inc. InEvent, Inc.
Lesson here: People are suffering from email fatigue, so as an association marketer, your job is tough. The “ 2015 Association Email Benchmarking Report ” summarizes email marketing metrics from more than 1 billion emails associations sent in 2014. How do you get people to open your emails, let alone read them?
According to a recent report by Professionals for Nonprofits , nearly 60 percent of nonprofits increased their staff size in 2014 and 55 percent plan to add staff this year. 1, with marketing and communications taking the No. 2 slot, followed by technology. 1, with marketing and communications taking the No.
But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing.
Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, new member onboarding, online communities, and online career centers. Tony Rossell of Marketing General Inc. Membership models.
KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. Achieving Association Relevance Despite Market Turbulence is how CEO’s can position their organizations for long term growth and durability.
Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED.
I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. Your association can leverage mobile technology for advocacy, education, member communications and engagement activities. Mobile Video. Mobile Advertising.
That courage, that conviction, that nous – EIN delivered on its big promises with a quality product delivered at quantum speed that convinced the market to contribute and to advertise – has led the Event Industry News’ team to a number of other successful launches. Manage the creative/design process for all marketing material.
Let’s celebrate with some Mixed Links… Don’t forget to s end me your favorite nonprofit marketing and fundraising posts! The 2014 Fundraising Technology Trends Study was released earlier this month. The Fall 2014 edition of the Top 150 Nonprofit Blogs has been released. Like taking quizzes?
And while there wasn’t a specific session on Learning Management Systems , I heard from a number of association executives asking questions about LMS’s and what they need do be doing for their associations regarding this technology. And like with most technologies, those costs can be substantially impacted by not being prepared.
It’s a constant source of debate, which may explain why associations have been reluctant to enter the MOOC market. The massive nature of MOOCs makes them incredible marketing tools. But only 8 to 10 percent of those enrolled actually complete the class. So is it worth it? But how does an association know if a MOOC is a right fight?
Existing Technology: Between learning management systems (LMS), association management systems (AMSs) and social media, many associations have a robust technology ecosystem in place to support rapidly changing skills-based training and digital badges. EDUCAUSE implemented a digital badge program in 2014.
Globalization, digital technology, shifting markets, regulatory change—with so many disruptions in the business environment, it’s no wonder that a slew of associations remade their brands and aimed to broaden their reach in 2013. We’ll be watching for who’s up next in 2014. Rebranding. Out: Aging brands. Conferences.
As a person that admires the quality of the experience, and the CEO of a technology company, I enjoy thinking about opportunities such as the one above. Technology is always evolving, but it’s not enough to acknowledge its evolution without the opportunity to recognize its value. With nearly 2.1
” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. Year-round, 365-day engagement through technology and social media is one of the biggest trends she has observed. Re-thinking membership. Measuring social media.
First, the birthday of Virtual itself – July 6, 2014 marks 15 years, and we are grateful to have been a part of many global technology movements that have since transformed the lives of consumers and altered how businesses function. Our influential technology-focused client organizations helped us succeed.
This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. It was our opinion that these associations were in the greatest need of the help the technology we were building could provide. How to keep up with the changing demands driven by technology advances.
With the Event Technology Awards only a few days away take a look at some of the companies vying to win one of the highest regarded awards in the events industry. Tech-savvy Crewsaders shortlisted for Event Technology Awards. DoubleDutch shortlisted at the Event Technology Awards 2018. Click here to read more.
The company has been involved with the show since we launched it in 2014, getting more and more involved every year, which is a testament to the team, our supporters, exhibitors and visitors. Adam Parry, co-founder of Event Tech Live, comments: “It’s a real pleasure to see EventsCase step up to headline sponsor. Hybrid is here to stay.
What’s the biggest marketing lesson you learned in 2011? Share your tho ughts and you will be the first to receive a free copy of Nancy’s 2012 Nonprofit Marketing Wisdom Guide. (If you are new here, this is our close-to-weekly Friday Happy Hour link roundup of good stuff we don’t want you to miss.).
In July 2014, Dr James Morgan, Principal Lecturer at the University of Westminster set up the Event Tech Lab. The idea in setting up the virtual incubator, was to help and mentor start up event technology companies wanting to get into the event space, globally. Event Tech Lab will be celebrating its fifth anniversary next week.
A digital/tech mind working in the event industry since 2014, Ryan Kenny launched Seatlab at the end of last year, raising capital to revolutionise ticketing with blockchain technology. . To keep up to date with all the news, subscribe for free here.
As the Operations lead on upcoming events in Hong Kong, New York and Sydney, he is constantly working with a range of the latest event technologies to deliver these events successfully. Aleksandra Panyukhina, Head of Event Marketing at SEMrush. Alison Church, Marketing Director at Easyfairs UK & Global.
.” But, according to the association technology experts we consulted, if you don’t get some more features soon, you ain’t going to have more members. feature, you’ll see that our research shows association leaders are more likely to invest in new tools, technologies and processes than they are in hiring more people.
When the Great Recession hit in 2007, the impact on the job market was felt immediately and unemployment peaked at 10 percent only a couple years later in 2009. Technological advances during the recession played a role in eliminating some jobs, while others were “shipped” out of the country. at the start of 2014.
Everybody knows that the transformations facing us—social, political, technological, economic—render obsolete the lessons of the past.”. For some folks it started with YM’s acquisition of Job Target’s career center business unit in 2014. They want to dominate the job board market. But back to that BHAG. Boy, do we have one.
When it comes to social media, visual marketing is a primary driver for connecting with audiences. In my Nonprofit Technology News Celebrity Forecasts for 2014 , one of the most cited themes among charity leaders was the importance of multi-channel fundraising. TechSoup Storymakers 2014 Contest. Why Really Short Matters.
The Xperience2014 Customer Conference, held March 31 – April 1, 2014, at the Vinoy Renaissance Resort in St. Throughout the show our guests had the opportunity to attend sessions focused on business, marketing and association management best practices. In addition, associations need to increase their investment in technology.
In recent years, we have seen an increase in the introduction of wearable technology at. Apple’s iWatch is the current global market leader in wearable technology, but the festival industry was actually one of the first to pioneer the idea of a wearable piece of technology to improve efficiency and enhance the experience of festival-goers.
50 members made the cold, snowy trek to join MSAE for our second annual Networking Group Day on January 30th, 2014. It was a great way to kick off 2014, showcase and participate in six of MSAE''s networking groups, connect with members and share ideas. Use technology. Third party planners save (vendors) clients time!
Consider this: 2014 saw a 2.1 billion in total donations last year—is impressive, especially considering that, unlike the previous two years, 2014 didn’t have a single high-profile event that drove an increase in donations. (The Source: Blackbaud 2014 Charitable Giving Report (click to enlarge). That figure—and the $16.2
A newly published survey reveals several issues, including membership growth, facing associations in 2014. It also indicates some of the strategies associations are planning to implement this year in areas from marketing to technology to leadership succession.
In the ebb and flow of the news this past year, we saw some patterns emerge—enough to suggest a few things that may be on their way out, making room for new ideas and trends likely to gain steam in 2014. That there’s so much going on in so many different spaces—politics, business, technology, pop culture—that it’s all we can do to keep up.
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