Aaron Wolowiec

JULY 28, 2015

Lesson here: People are suffering from email fatigue, so as an association marketer, your job is tough. The “ 2015 Association Email Benchmarking Report ” summarizes email marketing metrics from more than 1 billion emails associations sent in 2014. How do you get people to open your emails, let alone read them?

Marketing 100

Marketing Email Marketing Report Survey 100

Spark Consulting

MARCH 29, 2022

I’ve done some cleanup of those old posts, removing my Cool Technology posts (does anyone really still want to read about whatever tech was new 15 years ago? Five Ways NOT to Brainstorm (2014). 10 Tips for Creating an Effective Marketing Piece (2013). Explaining Marketing to a Kid (2014).

Tips 150

Tips Survey Marketing Technology 150

Aaron Wolowiec

MARCH 31, 2015

According to a recent report by Professionals for Nonprofits , nearly 60 percent of nonprofits increased their staff size in 2014 and 55 percent plan to add staff this year. 1, with marketing and communications taking the No. 2 slot, followed by technology. 1, with marketing and communications taking the No.

Marketing 100

Marketing Leadership Technology Report 100

Aaron Wolowiec

DECEMBER 16, 2014

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing.

Marketing 100

Marketing Social Media Content Report 100

Potomac Core

MAY 3, 2016

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. Achieving Association Relevance Despite Market Turbulence is how CEO’s can position their organizations for long term growth and durability.

Marketing 100

Marketing eBook Member Engagement Guidelines 100

Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED.

Revenue 264

Revenue Certificate Tools Innovation 264

Aaron Wolowiec

DECEMBER 10, 2013

I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. Your association can leverage mobile technology for advocacy, education, member communications and engagement activities. Mobile Video. Mobile Advertising.

Social Media 100

Social Media Survey Video Technology 100

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions.

DC 232

DC Arlington Virginia America 232

WBT Systems

APRIL 25, 2017

Existing Technology: Between learning management systems (LMS), association management systems (AMSs) and social media, many associations have a robust technology ecosystem in place to support rapidly changing skills-based training and digital badges. EDUCAUSE implemented a digital badge program in 2014.

LMS 253

LMS Certificate Library Education 253

YourMembership

JULY 27, 2015

And while there wasn’t a specific session on Learning Management Systems , I heard from a number of association executives asking questions about LMS’s and what they need do be doing for their associations regarding this technology. And like with most technologies, those costs can be substantially impacted by not being prepared.

LMS 150

LMS Ohio Learning Management System Cost 150

Aaron Wolowiec

JUNE 17, 2014

It’s a constant source of debate, which may explain why associations have been reluctant to enter the MOOC market. The massive nature of MOOCs makes them incredible marketing tools. But only 8 to 10 percent of those enrolled actually complete the class. So is it worth it? But how does an association know if a MOOC is a right fight?

Mooc 100

Mooc Course Class Education 100

YourMembership

OCTOBER 27, 2015

As a person that admires the quality of the experience, and the CEO of a technology company, I enjoy thinking about opportunities such as the one above. Technology is always evolving, but it’s not enough to acknowledge its evolution without the opportunity to recognize its value. With nearly 2.1

Social Media 150

Social Media millennials Survey Technology 150

Aaron Wolowiec

FEBRUARY 25, 2014

Globalization, digital technology, shifting markets, regulatory change—with so many disruptions in the business environment, it’s no wonder that a slew of associations remade their brands and aimed to broaden their reach in 2013. We’ll be watching for who’s up next in 2014. Rebranding. Out: Aging brands. Conferences.

Las Vegas 100

Las Vegas Innovation Conference Technology 100

Virtual

JULY 2, 2014

First, the birthday of Virtual itself – July 6, 2014 marks 15 years, and we are grateful to have been a part of many global technology movements that have since transformed the lives of consumers and altered how businesses function. Our influential technology-focused client organizations helped us succeed.

Las Vegas 100

Las Vegas Technology America Certificate 100

Association Adviser

DECEMBER 17, 2013

” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. Year-round, 365-day engagement through technology and social media is one of the biggest trends she has observed. Re-thinking membership. Measuring social media.

Social Media 60

Social Media New York City Sample Revenue 60

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. It was our opinion that these associations were in the greatest need of the help the technology we were building could provide. How to keep up with the changing demands driven by technology advances.

Case Study 150

Case Study Arizona Social Media Revenue 150

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. By Scott D. Oser and Aaron Wolowiec.

Marketing 79

Marketing Social Media Revenue United States 79

YourMembership

JULY 17, 2014

When the Great Recession hit in 2007, the impact on the job market was felt immediately and unemployment peaked at 10 percent only a couple years later in 2009. Technological advances during the recession played a role in eliminating some jobs, while others were “shipped” out of the country. at the start of 2014.

Education 150

Education Project Certificate Industry 150

YourMembership

APRIL 14, 2015

Everybody knows that the transformations facing us—social, political, technological, economic—render obsolete the lessons of the past.”. For some folks it started with YM’s acquisition of Job Target’s career center business unit in 2014. They want to dominate the job board market. But back to that BHAG. Boy, do we have one.

millennials 150

millennials Course Recruitment Recruiting 150

Association Adviser

MAY 20, 2014

Marketers and demographers have defined these issues. Copyright 2014 Hubler for Business Families. In spite of how smart I think I am, it has taken me a long time to adjust to all the technology inventions. In order to make the leap into the 21st century, I’ve had to work with several Gen X technology consultants.

Technology 60

Technology millennials Boston Communications 60

YourMembership

APRIL 17, 2014

The Xperience2014 Customer Conference, held March 31 – April 1, 2014, at the Vinoy Renaissance Resort in St. Throughout the show our guests had the opportunity to attend sessions focused on business, marketing and association management best practices. In addition, associations need to increase their investment in technology.

Association Management 150

Association Management Guidelines Resources Cost 150

Associations Live

FEBRUARY 4, 2014

50 members made the cold, snowy trek to join MSAE for our second annual Networking Group Day on January 30th, 2014. It was a great way to kick off 2014, showcase and participate in six of MSAE''s networking groups, connect with members and share ideas. Use technology. Third party planners save (vendors) clients time!

Review 40

Review Social Media Resources Recruitment 40

Associations Now

FEBRUARY 5, 2015

Consider this: 2014 saw a 2.1 billion in total donations last year—is impressive, especially considering that, unlike the previous two years, 2014 didn’t have a single high-profile event that drove an increase in donations. (The Source: Blackbaud 2014 Charitable Giving Report (click to enlarge). That figure—and the $16.2

Analysis 40

Analysis Report Resources Technology 40

Associations Now

DECEMBER 23, 2013

In the ebb and flow of the news this past year, we saw some patterns emerge—enough to suggest a few things that may be on their way out, making room for new ideas and trends likely to gain steam in 2014. That there’s so much going on in so many different spaces—politics, business, technology, pop culture—that it’s all we can do to keep up.

Las Vegas 40

Las Vegas Boston DC Conference 40

Associations Now

FEBRUARY 4, 2014

A newly published survey reveals several issues, including membership growth, facing associations in 2014. It also indicates some of the strategies associations are planning to implement this year in areas from marketing to technology to leadership succession.

Survey 40

Survey DC Revenue Report 40

Slice-Works

SEPTEMBER 4, 2014

Speaking of black, how’s that content marketing of yours going? And even though content marketing was the hot topic of 2013, with marketers scrambling to create blog posts, e-books, white papers and infographics on the topic, 2014 is revealing a new trend. Sometimes trends carry over from one year to the next.

Video 28

Video Content Marketing Strategy 28

Associations Now

JUNE 18, 2014

Tech tools were the talk of ASAE’s 2014 Marketing, Membership, and Communications Conference. Also: the things that marketers want most, according to a poll taken at the conference. And we want to take our marketing to the next level with tools to help us parse that data, or even, y’know, make our tweets prettier.

Social Media 40

Social Media Newsletter Tools Conference 40

Associations Now

FEBRUARY 12, 2014

Nearly a year after the Boston Marathon became a target of terrorism, runners are racing to apply for the 2014 event. Not every marathon hopeful will qualify or be able to travel to the city to compete, so organizers at the Boston Athletic Association are enlisting technology to spread the spirit of the 2014 Boston Marathon around the world.

Boston 40

Boston Certificate Social Media Technology 40

Association Adviser

NOVEMBER 19, 2013

But that’s the approach many associations seem to be following when it comes to taming the technology beast. To help your figure out where to devote your tech energies for 2014 and beyond, we reached out to some of the association world’s best technology minds for guidance. Sound familiar? We’re wired to our work 24/7/365.

Technology 60

Technology Social Media Ohio Louisiana 60

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. By Scott D. Oser and Aaron Wolowiec.

Marketing 60

Marketing Social Media Revenue United States 60

Robert M Barnes

JANUARY 4, 2015

The decision to join the Aptify team in 2014 was 70% cultural, 20% professional and 10% emotional. Here is a privately owned company selling a market leading technology directly into the association sector (which I love). The company is paying … Continue reading → A Dangerous Mind'

Team 70

Team Technology Marketing 70

Associations Now

APRIL 3, 2014

With device sales and enterprise software leading the way, information technology spending is expected to jump by 3.2 We’ve seen a lot of growth in tech innovation in recent years, and it looks like 2014 is the year many IT departments are going to start spending on some of it. trillion in 2014, jumping 3.2

Technology 40

Technology New York Project Software 40

Delcor

SEPTEMBER 12, 2023

Using their deep knowledge of the association technology market, they know how to help associations leverage technology. This blog was originally published in July 2014 and edited on 9.12.23. A BA knows which questions to ask to reveal issues and needs, and they can safely ask difficult questions.

Analysis 52

Analysis Technology Project Proposal 52

Higher Logic

MARCH 14, 2019

But whether you call it an online customer portal, online community , or knowledge base, the essence is the same – you’re leveraging technology to meet expectations, address the evolving demand for customer self-service options, and improve the overall customer experience (CX) through empowered knowledge sharing and engagement. The result?

Software 29

Software Cost Products eBook 29

Associations Now

JANUARY 13, 2014

Takeaways from some epic marketing and management fails. Here are a few non-tech event trends to expect in 2014. And when you’re looking to improve your event planning or marketing—as well as identify what not to do—where better to look than at some of 2013’s biggest marketing mishaps? Plus: Roll out the red carpet!

Social Media 40

Social Media Marketing Colorado Boston 40

Eric Lanke

DECEMBER 30, 2013

To make his point, he uses the example of the computer mouse--a piece of technology we all depend on and that has transformed our world, but which contains so many parts and underlying technologies that no single person on the planet could construct one entirely by themselves.

Guidelines 100

Guidelines Innovation Member Engagement Video 100

Associations Now

FEBRUARY 5, 2020

The future of the phone company—which at one point claimed 20 percent of the global phone market —is uncertain. smartphone market, with a 43 percent share. But by 2014, following poor phone sales and the rise of competing smartphones such as the iPhone, BlackBerry’s U.S. market share had fallen to 3 percent.

Social Media 82

Social Media Products Software Review 82