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It's difficult not to get discouraged by such speculation when your memberengagement is so critical to the success of your association as a whole. Memberengagement isn’t an easy, snap-your-fingers kind of thing, but when you have an engagedmember base, the work is totally worth it. Most important?
We recently held a webinar called Flipping the Membership Equation: Thinking Different About Member Retention and Recruitment. In the webinar we highlighted the work being done at the Association of Otolaryngology Administrators (AOA) to recruit and retain new members. That’s where memberengagement lives.
Goodbye 2014. So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. Forget the Polar Vortex, Ignite Your 2014 with These Tips and Resources.
Tip : If you're calculating your current retention rate, it might be as easy as determining how many members you currently have. Step #3: Check How Many Members You Recruited. Why Should I Care About My Member Retention Rate? Why spend time calculating your member retention rate? src="[link].
In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. In June, we highlighted that LinkedIn was moving fast towards their goal , yet niche job boards remained highly effective and extremely popular with recruiters. We believe in the power of an association job board.
Memberrecruitment, new revenue growth, generational shifts, technology demands, and the need to transform their organizations into “On Demand” service providers to meet the growing demands of their members – some or all of these make up the business climate associations must compete and succeed in today. But back to that BHAG.
Engagement and enthusiasm extends offline, as well. That’s why connecting members with ambassador or volunteer programs that take place beyond the confines of the cloud can be powerful retention and recruitment tools. In almost every community, very few people are actually highly engagedmembers.
This is where companies and recruiters pay to access LinkedIn’s tools for talent acquisition. It is important to remember that these social media networks will not share any of that revenue they indirectly generate from your members with your association, nor will they give you access to the “member” data they collect.
For example, through survey research in 2014, the Global Cold Chain Alliance identified key business outcomes that matter most to its members. Through a 2008 Member Survey, GCCA Members sought help to identify the legislative and regulatory priorities of its membership. Member Call to Action. Disruptive Advocacy.
This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. How to retain members and recruit new members for the future. How to create and drive engagement with a social networking strategy that includes an integrated online community.
It is my pleasure to announce the release of the 2014 Membership Marketing Benchmarking Report. The 2014 Report includes new questions related to social media usage, email frequency and open rates, and who pays membership dues (individuals or companies). 2014 Benchmarking Survey'
Last week we shared the most noteworthy association management concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. This event provided an Xcellent platform for YourMembership.com customers, employees and industry thought leaders to connect, engage and grow.
Their satisfaction and renewal is good for your organization because these happy members create content, champion your organization and recruit new members. Even if your members log into the community via desktop at work, you can’t assume they’ll log in via desktop outside of work. Mobile is where most of the action is.
Based on conversations with young members, former members, and never-members from multiple industries, Michelle Maher of Highland describes why young professionals are engaging digital channels instead of associations and the unique value they seek from associations. Next gen membership #2. Association staff retention.
A year in which we want our associations to go to a new level, membership to increase, more membersengage in our programs and a vibrant board who is thinking futuristic with great ideas and innovation at the forefront. It''s December 2013 and every association is about to embark on a new year.
There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. percent agree); memberrecruitment (10.8
The annual Small Membership Survey Report [PDF], by Toronto-based software company Wild Apricot, identified the same top three priorities reported in last year’s survey: Small-membership organizations are most concerned about increasing membership, increasing memberengagement, and demonstrating member value. percent versus 11.5
And by allowing them to do so, your association may not only be increasing memberengagement with your meeting and its venue and host city but also building a repository of photos you can use in the future. Take some advice from the Association of Donor Recruitment Professionals. Choose a Creative Hashtag.
Do the math: If 43 percent of associations have membership staff and 5 percent (at most) outsource membership work, that leaves more than half (52 percent) where membership functions such as recruitment, retention, engagement, and customer service are distributed among other staff.
“In 2015, organizations are using a greater variety of social media platforms, combining paid, earned, and owned tactics, and utilizing measurement and accountability to identify new opportunities and increase memberengagement,” the report noted. Almost three-quarters of associations are using YouTube, up from 64 percent in 2014.
As we end the first quarter of 2014, as a fellow association executive, I want to ask you a couple of questions: Is your membership engagement strategy better, the same, or worse than it was 1 year ago? Is your association building BELIEVERS, or just a roll of dues paying members? 2 years ago? 3 years ago?
The Community Roundtable (The CR)—the community for community managers—published the 2014 edition of its “ State of Community Management ” report a few weeks ago, and it focuses on the key elements that mark success in “mature,” or best-in-class, online communities. .” Sound familiar? CEO Participation.
Summer 2014 Reading List: Each summer I find many of my association leaders “check out”. Here is the 2014 Leadership Solutions International Summer recommended reading list. They take the summer off. A few might ask me for what book I am taking on my vacation. Association Leadership: The Art of Membership, Sheri Jacobs.
Video marketing for associations is more important than ever, impacting your association’s rankability and having a direct impact on memberrecruitment, memberengagement, lead generation, revenue, and more. Since 2014, Google has been including video in search engine result pages. Currently, 137.4K
”We tried a large email segmentation project last year, and it actually hurt our memberengagement. The days of having membership committees cold call members are over. So, what would it take to improve that level of engagement? That being said, Williston believes memberengagement will be an eternal challenge.
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