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It's difficult not to get discouraged by such speculation when your memberengagement is so critical to the success of your association as a whole. Memberengagement isn’t an easy, snap-your-fingers kind of thing, but when you have an engagedmember base, the work is totally worth it. Most important?
Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling memberengagement experiences for their members. Compelling MemberEngagement Using “Pull” and “Push” . Report an upward trend in 3-year annual revenue.
I’ve got nothing against new member packets. They were great sources of revenue for… the printing company. In the webinar we highlighted the work being done at the Association of Otolaryngology Administrators (AOA) to recruit and retain new members. That’s where memberengagement lives. See you in NashVegas!
Actionable Data can help organizations surface opportunities that can help members drive their professional and industry outcomes. Moreover, the data can serve as the foundation for a 2017 MemberEngagement Strategy that can position your organization as a more relevant and necessary resource for your members.
Grew annual revenue from $300,000 to $12 million. Grew membership dues revenue from $100,000 to over $2 million. Negotiated efforts to form a for-profit trade show subsidiary with $19 million in revenue jointly owned by SEPA and the Solar Energy Industries Association ( SEIA ). 5+% profit margins & 5 years of profits.
Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED. Host: Professionals for Association Revenue Wed 10/11 at 11 a.m. Association staff retention.
In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. Looking at the top ten association job boards we currently work with, they are on track for a 25 percent increase in revenue in 2014 compared to the previous year.
Having a presence on LinkedIn or Facebook is not in itself bad, especially if your goal is to improve engagement and strengthen your search engine optimization by driving members (and prospects) to your association’s website. This accounts for around 20% of LinkedIn’s total revenue.
Think 365-day-a-year engagement for your events—whether they’re live, virtual or hybrid. Many associations lack member communication plans that are fully integrated. Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. What surprised us most in 2013?
They’ve graciously given me permission to reprint it below: By Joe Rominiecki / Apr 30, 2014 . How one association unbundled some of its benefits and packaged them around “clusters of behavior” in its memberengagement data. The winter of 2014 brought a lot of cold weather and snow to much of the United States.
This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. How to identify and implement non-dues revenue vehicles.
For example, through survey research in 2014, the Global Cold Chain Alliance identified key business outcomes that matter most to its members. Helping the industry reduce regulatory compliance costs and grow revenues were high priorities. Member Call to Action.
But if you’re an organization where customer or memberengagement is high priority, retention is a major KPI, and your customers and members need the support of the organization and one another to succeed in their jobs, you’d get much more value out of a platform meant for online community. You add a huge revenue opportunity.
Has your organization’s meetings function experienced a year-over-year revenue decline – however slight – since the 2007 recession? If you’ve answered yes to one or both of these questions, 2014 may be a great opportunity for your organization to conduct a strategic meeting audit. What must you implement to make this happen?
There is a lack of innovation, seeking out member''s business needs, and listening for those things that could be huge drivers to memberengagement, expanded revenues, and rising net worth. So don''t rule out interest income as a revenue source. That is another good question. Yes, I said interest income.
The 2014 the Strategic MemberEngagement Survey noted that organizations with upward trending 3 year operating results were far more likely to better understand member “ up at night ” issues and to engagemembers in acting upon those needs. Take the Temperature of the Entire Value Chain .
In the 2014 Major League Baseball season, per Baseball-Reference.com , the league-wide batting average was.251, The membership session showcased three associations that excel in the realm of member-engagement tracking. Associations taking on in-depth engagement tracking, in any form, are a step ahead of most others.
Member recruitment, new revenue growth, generational shifts, technology demands, and the need to transform their organizations into “On Demand” service providers to meet the growing demands of their members – some or all of these make up the business climate associations must compete and succeed in today. But back to that BHAG.
You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do Look at our key numbers and the increase since 2006: Membership Increase: 13% Dues: 25% Revenue Per Member: 33% Non-Dues Revenue: 132% Associate Sponsorships: 68% Net Worth: 1,058% 98.5%
If we, as associations, can harness the energy within our associations to help members understand they have joined an exciting place that can lead them to the answers for most everyone of their challenges, we will maximize their engagement, therefore solving many of our association''s challenges. Here me on this.
Here’s a look at several membership topics that piqued my interest but didn’t make it to this blog in 2014. As 2014 comes to a close, I have at least a dozen of these unfulfilled ideas for membership blog posts. At least two associations I’m aware of shut down their private online member communities in 2014.
A year in which we want our associations to go to a new level, membership to increase, more membersengage in our programs and a vibrant board who is thinking futuristic with great ideas and innovation at the forefront. Rolling 12 Months of Revenues and Expenses Each Quarter. Revenue Per Member on a Quarterly Basis.
There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. That’s a huge missed opportunity.
The annual Small Membership Survey Report [PDF], by Toronto-based software company Wild Apricot, identified the same top three priorities reported in last year’s survey: Small-membership organizations are most concerned about increasing membership, increasing memberengagement, and demonstrating member value. percent versus 11.5
As we end the first quarter of 2014, as a fellow association executive, I want to ask you a couple of questions: Is your membership engagement strategy better, the same, or worse than it was 1 year ago? Is your association building BELIEVERS, or just a roll of dues paying members? 2 years ago? 3 years ago?
In order to keep our different members—and prospective membersengaged, we did a major revamp of the magazine and have really leveraged technology, mobile and social media. Well for one, there’s a lot more revenue, and we tripled the size of the magazine without changing the ad-to-edit ratio.
And sorry but LinkedIn as the home for an association’s online member community? Just as I felt it was a bad idea for myriad reasons back in 2012 , and more reasons in 2013 , yet MORE reasons in 2014.and How many associations sell or rent various lists as a source of non-dues revenue? That’s one of my obsessions.
How one association unbundled some of its benefits and packaged them around “clusters of behavior” in its memberengagement data. The winter of 2014 brought a lot of cold weather and snow to much of the United States. And, with apologies to polar vortex , it also brought us one of my favorite new words: sneckdown.
Explore how data-driven strategies can enhance memberengagement, inform strategic decisions, and drive organizational growth. Get real-world examples of how two associations used strategies from the report to adopt the conversational engagement method and improve their email game. 1 CAE credit. More info/register. 1 CAE credit.
Video marketing for associations is more important than ever, impacting your association’s rankability and having a direct impact on member recruitment, memberengagement, lead generation, revenue, and more. Since 2014, Google has been including video in search engine result pages. Currently, 137.4K
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