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It's difficult not to get discouraged by such speculation when your memberengagement is so critical to the success of your association as a whole. Memberengagement isn’t an easy, snap-your-fingers kind of thing, but when you have an engagedmember base, the work is totally worth it. Most important?
Actionable Data can help organizations surface opportunities that can help members drive their professional and industry outcomes. Moreover, the data can serve as the foundation for a 2017 MemberEngagementStrategy that can position your organization as a more relevant and necessary resource for your members.
Goodbye 2014. So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. New MemberEngagement – Looking For Value Beyond the Welcome Kit.
Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling memberengagement experiences for their members. Compelling MemberEngagement Using “Pull” and “Push” . Case Study – Creating More Compelling MemberEngagement.
Whether it be Greece’s Debt Crisis , market access concerns, or industries seeking new and more opportunistic markets, your members are “in the know” constantly. Is it more impactful to deploy an Association Loyalty Strategy or an EngagementStrategy? Why do members leave? MemberEngagement.
Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? As increasing regulatory oversight dominates the federal and global landscape, building an agency focused strategy on behalf of your members can pay dividends for the industry and for your association.
Building nimble and cost-effective strategies to address challenges and position the Industry for a clean energy future. Arriving in 2014 following seven years as President & CEO, National Investor Relations Institute, Morgan saw a new opportunity to Energize the Board, Membership, and Staff by changing the culture.
In another poll more than 90 percent agreed that to attract younger members they would need a strong social networking strategy. We also asked what they would consider to be a good indicator of a positive ROI for their social media strategies.
To further advance memberengagement, Jamie’s initiatives included: Enhancing capabilities : Jamie worked to add a Link-branded MemberCentric mobile app, an Expert Directory, a Renew Now widget, and a Career Center widget. Ensuring that Link is woven into the marketing calendar and strategy. Highlights. Highlights.
While traditional associations discuss member “ loyalty ” strategies, is that enough nowadays? Chris Jahn, President & CEO, TFI , (The Fertilizer Institute) goes to great lengths to make sure his association focuses on the external factors that impact his member’s industry. Association Loyalty.
Their memberengagement and technology strategies are cutting edge, which makes sense—they have a global member base, with over 1,600 organizations comprised of 40,000 individuals spanning 100 countries/territories. AACSB uses a module in their AMS, Abila netFORUM Enterprise™, to create an engagement index, or A-Score.
In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. Sharing LinkedIn’s job board strategies and tactics provided a new perspective about what associations should consider for their own job board initiatives. We’re betting on it!
The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED. Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming.
Yet our research shows that very few associations— just 1 percent of respondents to our 2013 association benchmarking study—”embrace advertiser input when setting their content and communications strategy.” You’ll know you’ll find a way to get it done in 2014. You’re brave, clever and resourceful.
Its focused advocacy strategies are key components of achieving Association relevance despite market turbulence. Slow Growth Creates MemberEngagement Opportunities. For Jahn and TFI it’s about understanding those internal and external challenges and then engagingmembers to help build solutions and drive industry results.
While on the surface it might seem like a good idea since their LinkedIn group has over 5,000 members, a recent news story about the social media giant might give anyone reason to pause and reconsider that strategy.
The 2014 the Strategic MemberEngagement Survey noted that organizations with upward trending 3 year operating results were far more likely to better understand member “ up at night ” issues and to engagemembers in acting upon those needs. Take the Temperature of the Entire Value Chain .
Last week we shared the most noteworthy association management concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. This event provided an Xcellent platform for YourMembership.com customers, employees and industry thought leaders to connect, engage and grow.
It is my pleasure to announce the release of the 2014 Membership Marketing Benchmarking Report. The 2014 Report includes new questions related to social media usage, email frequency and open rates, and who pays membership dues (individuals or companies). 2014 Benchmarking Survey'
This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. In the report we highlighted how Ewald is able to effectively work with 43 associations, utilizing one integrated solution to handle member management, online communities, and non-dues revenue creation.
You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do Look at our key numbers and the increase since 2006: Membership Increase: 13% Dues: 25% Revenue Per Member: 33% Non-Dues Revenue: 132% Associate Sponsorships: 68% Net Worth: 1,058% 98.5%
As social media becomes more and more mainstream, it means a lot of things when it comes to association''s communication and marketing strategies, not to mention membership strategies. How are you staffing to handle the integration of the old and the new when it comes to communications, marketing and memberengagement?
In the 2014 Major League Baseball season, per Baseball-Reference.com , the league-wide batting average was.251, The membership session showcased three associations that excel in the realm of member-engagement tracking. Associations taking on in-depth engagement tracking, in any form, are a step ahead of most others.
If we, as associations, can harness the energy within our associations to help members understand they have joined an exciting place that can lead them to the answers for most everyone of their challenges, we will maximize their engagement, therefore solving many of our association''s challenges. Here me on this.
TEAH HOPPER : THE LANDING launched to increase memberengagement and value, as well as help us better understand our membership. This was a new tool for us to monitor the pulse of membership — it allows members to get involved in our committees and stay connected with industry happenings, without having to attend a meeting.
Here’s a look at several membership topics that piqued my interest but didn’t make it to this blog in 2014. We’ve gone from engagement to unmembership , sneckdowns to word clouds , online communities to free membership , and AMS systems to gnomes. Some things just never seem to make it off the to-do list.
Could the same concept apply to building a community for your customers or members on social media? Social media is an important part of any organizational strategy. Editor's note: This post was originally published by Joshua Paul in June 2014 and has since been refreshed to make sure we're bringing you the latest and greatest.
To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets?
I gave a quick presentation about the top 5 trends impacting association social media in 2014. Adding images to your content and making them part of your social media strategy is a given now. Last Friday I had one of those chances, moderating a panel about association social media at an Association Trends Live breakfast.
There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. That’s a huge missed opportunity.
“It was our sense that to have a building on Fifth Avenue with a gallery on the street level is inconsistent with the strategy we’re proposing,” Grefé says. “We know from experience that we can do things that will benefit chapters and members, but if they’re with us when we do it, everything’s a lot stronger.
A year in which we want our associations to go to a new level, membership to increase, more membersengage in our programs and a vibrant board who is thinking futuristic with great ideas and innovation at the forefront. The problem, you see, is that many board members believe they are in the membership business.
Why taking a nosy approach might be the perfect strategy for building memberengagement. Getting to know your members better is always valuable, even if it takes a bit of a nudge to get them talking. MT @MultiView : Guest Blogger, @SarahJanetHill : The Secret to MemberEngagement Is… Being Nosy!
You have a full suite of member benefits! NYWICI) has a strategy that indirectly fuels many of its membership benefits. NYWICI) September 16, 2014. Why it works for members: For an organization like NYWICI, many of the benefits offered depend on strong memberengagement. What’s the benefit?
Strategy, governance, and executive leadership. The Community Roundtable (The CR)—the community for community managers—published the 2014 edition of its “ State of Community Management ” report a few weeks ago, and it focuses on the key elements that mark success in “mature,” or best-in-class, online communities.
And by allowing them to do so, your association may not only be increasing memberengagement with your meeting and its venue and host city but also building a repository of photos you can use in the future. The winning prize: complimentary registration to ASLA’s 2014 meeting. Keep It Simple. Choose a Creative Hashtag.
As we end the first quarter of 2014, as a fellow association executive, I want to ask you a couple of questions: Is your membership engagementstrategy better, the same, or worse than it was 1 year ago? Is your association building BELIEVERS, or just a roll of dues paying members? 2 years ago? 3 years ago?
The annual Small Membership Survey Report [PDF], by Toronto-based software company Wild Apricot, identified the same top three priorities reported in last year’s survey: Small-membership organizations are most concerned about increasing membership, increasing memberengagement, and demonstrating member value. percent versus 11.5
“In 2015, organizations are using a greater variety of social media platforms, combining paid, earned, and owned tactics, and utilizing measurement and accountability to identify new opportunities and increase memberengagement,” the report noted. Almost three-quarters of associations are using YouTube, up from 64 percent in 2014.
In 2014, he characterized his role at ANSI as such: “I am the guy staff members don’t want to make eye contact with in the hallway. I’m constantly pestering staff about what they are doing for members.” Olson herself oversees both positions and sets membership strategy. The job was all process.
— Connectivity (@CQConnectivity) December 18, 2014. Maybe the problem you have isn’t keeping membersengaged —it’s reconnecting with ones who have faded from view. The Salvation Army’s bell-ringing strategy is simple, but it works. Start a Conversation. ht @ CQConnectivity ). Other Links of Note.
Together with Umbel, YMCA of Austin developed a plan to collect data that would inform strategies to help increase membership, inform the group’s marketing efforts, and better understand its audience. The results were almost immediate. “We It’s about understanding their behaviors,” he said.
Take a peek inside the rewards program at video-game retailer GameStop to see how incentives and personalization can drive greater memberengagement. I was, however, fascinated to read about how the video-game retailer has used PowerUp to learn more about its actual target customers and engage them more directly.
Suppose you''re not obsessed with online communities like I am--you might wonder how online community can help increase member retention. To me, it''s just a given--retention is about keeping membersengaged with both the association and other members. associations Online community'
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