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Goodbye 2014. So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. Forget the Polar Vortex, Ignite Your 2014 with These Tips and Resources.
In 2014 the emphasis turned to video and webinars. We covered topics ranging from online communities, the 2014 job market, gamification and Gen Y, and a try before you buy membership model, just to name a few. Looking Forward 2014: Critical Factors for Associations and their Members Today and Beyond with Dean West, FASAE.
At the start of 2014, much of the news about the changes on the horizon for the job market was promising, especially for associations with a job board strategy for their members and organization. Meier added that LinkedIn “has a very engaged group of users and they have recruiters coming to the site to find people for their job openings.
Last week we hosted our monthly Thought Leadership Webinar , featuring a whitepaper published by Association Laboratory entitled Looking Forward 2014: An Environmental Scanning Whitepaper for the Association Industry. In a recent online poll, 83 percent admitted they would be actively looking for a new position in 2014.
We recently held a webinar called Flipping the Membership Equation: Thinking Different About Member Retention and Recruitment. In the webinar we highlighted the work being done at the Association of Otolaryngology Administrators (AOA) to recruit and retain new members. That’s where member engagement lives. See you in NashVegas!
Member recruitment, new revenue growth, generational shifts, technology demands, and the need to transform their organizations into “On Demand” service providers to meet the growing demands of their members – some or all of these make up the business climate associations must compete and succeed in today. But back to that BHAG.
At the beginning of 2014 we started a conversation on the importance of a career center strategy for associations, especially in light of social networking giant LinkedIn’s aggressive efforts to become the leading online job board aggregator.
This is where companies and recruiters pay to access LinkedIn’s tools for talent acquisition. Our recent webinar, Social Networking, Mission Creep and the 2014 Job Market , shared how LinkedIn was poised to be a disruptive force in the job board market. This represents approximately 25-30% of their total revenue.
This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. We are proud to be the Platinum Sponsor for AMCi, because Association Management Companies (AMCs) have always been an important part of our success. How to retain members and recruit new members for the future.
Last week we shared the most noteworthy association management concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. Petersburg, FL. Your association should be thinking in terms of Return on Engagement when it comes to social media and online communities.
One association turned this simple truth into a marketing success by integrating member data into its recruitment messaging. But the message was more than just “Hey, join our councils,” says Natalie Sherry, MSIMC, CUDE, membershipmanager for CUNA councils. What do people care about most? Themselves.
Video marketing for associations is more important than ever, impacting your association’s rankability and having a direct impact on member recruitment, member engagement, lead generation, revenue, and more. Since 2014, Google has been including video in search engine result pages. Why is Video Marketing Important for Associations?
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