Remove 2014 Remove Recruitment Remove Social Media
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The Risk of Not Owning Your Online Brand

YourMembership

I was talking with an association executive recently about their social media and online community efforts and was surprised to learn that they were considering turning off their integrated online community in favor exclusively using the LinkedIn group page for their association.

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Doubling Down on Association Career Centers

YourMembership

In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. In June, we highlighted that LinkedIn was moving fast towards their goal , yet niche job boards remained highly effective and extremely popular with recruiters.

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Turn Your Social Media Goals Upside Down

Association Adviser

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. It shows all too clearly that social media is still considered a broadcast medium by many associations. percent agree); member recruitment (10.8 That’s a huge missed opportunity. percent agree).”

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Top 5 Association Marketing Takeaways from Xperience2014

YourMembership

Last week we shared the most noteworthy association management concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. Ben Martin, CAE and Chief Engagement Officer at Online Community Results , shared his valuable insights on the significance of social media.

Marketing 150
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New Member Engagement – Looking For Value Beyond the Welcome Kit

YourMembership

We recently held a webinar called Flipping the Membership Equation: Thinking Different About Member Retention and Recruitment. In the webinar we highlighted the work being done at the Association of Otolaryngology Administrators (AOA) to recruit and retain new members. That’s where member engagement lives. See you in NashVegas!

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The World of Opportunities for AMCs: A YM Perspective

YourMembership

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. Social media/community. How to retain members and recruit new members for the future. How to create and drive engagement with a social networking strategy that includes an integrated online community.

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11 Elements of a Winning Member Engagement Strategy

Higher Logic

Will you use marketing automation, snail mail, online community, word of mouth, search engines, social media, or a combination of tools? Try this: If you’ve successfully recruited someone from another department to help execute your member engagement strategy, see if they’ll co-present with you. How often will you communicate?