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Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED. Host: Professionals for Association Revenue Wed 10/11 at 11 a.m. Association staff retention.
When it comes to association topics like technology, leadership, membership or social media, what''s on association leaders'' minds? We review the top stories of 2014 as they relate to associations. For more about this topic, click on the headline.
This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. It was our opinion that these associations were in the greatest need of the help the technology we were building could provide. How to keep up with the changing demands driven by technology advances.
So when I came across “Association Learning + Technology2014,” a recent report by Jeff Cobb and Celisa Steele , founders of consulting firm Tagoras , imagine my delight! Young or old, technology has redefined the way we learn and work. percent – indicated they use some form of technology-enabled learning.
They were great sources of revenue for… the printing company. Ordered like clockwork, and always needing to be replenished, there was nothing not to like about them – except that was back in 1995 when email, websites, membership software , and many other technology offerings were new and not widely adopted by associations.
Last week, consulting firm Tagoras released Association Virtual Events 2014 , a survey of associations’ use of virtual conferences, trade shows and other events. Tied for second place were “to be seen as offering cutting-edge technology for members” and “to support an overall strategy to deliver more services online.”
In addition, MOOCs probably aren’t going to generate revenue, at least not at first. While it’s a good idea to showcase your best experts, a MOOC may not be the best option for a specific professional development topic. So it’s best to think of a MOOC as a long-term investment. While only 6.6 percent of respondents offer MOOCs and only 4.6
Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. Year-round, 365-day engagement through technology and social media is one of the biggest trends she has observed. Plotke lamented that associations tell her non-dues revenue is more important than ever.
Everybody knows that the transformations facing us—social, political, technological, economic—render obsolete the lessons of the past.”. For some folks it started with YM’s acquisition of Job Target’s career center business unit in 2014. Collins wrote that in 1995, but it could have been yesterday. But back to that BHAG.
Has your organization’s meetings function experienced a year-over-year revenue decline – however slight – since the 2007 recession? If you’ve answered yes to one or both of these questions, 2014 may be a great opportunity for your organization to conduct a strategic meeting audit. So I’m sure you have some questions.
A newly published survey reveals several issues, including membership growth, facing associations in 2014. It also indicates some of the strategies associations are planning to implement this year in areas from marketing to technology to leadership succession. Fifty-eight percent of respondents reported that they plan to do so. “DC
Find Accounting Software has released the findings from its 2014 Fundraising Technology Trends Study , and the results are clear. Technology matters, but making the most of it is a challenge that many fundraisers have yet to overcome. “4 out of 5 fundraisers feel that better technology leads to fundraising success.
Presidential and Congressional Elections, economic performance inside and outside the United States, mergers and acquisitions, baby boomer retirements , terror threats, and technology disruptions will influence whether or not professionals and corporate executives engage in their associations. Annual revenue up. Annual revenue up.
But that’s the approach many associations seem to be following when it comes to taming the technology beast. To help your figure out where to devote your tech energies for 2014 and beyond, we reached out to some of the association world’s best technology minds for guidance. Sound familiar? We’re wired to our work 24/7/365.
Associations that implement a strategic approach to incorporating technology into learning report more revenue gains, according to a new report from Tagoras. The day will arrive, maybe sooner than we all think, when we can drop the term technology altogether when talking about learning. percent of all respondents.”. “The
People go to conferences for a number of reasons: to hear from industry experts; to learn about new technology, products, and research; and to network with and get to know colleagues. You’ll create new revenue streams. But a career center can also contribute to revenue in other ways.
With technology capabilities you can link buyers, sellers, and suppliers throughout the world, so why not capture the entire industry? Cost and revenue considerations also play important roles in the assessment process. Go Beyond Traditional Boundaries. Take the Temperature of the Entire Value Chain .
Associations are currently experiencing one of the biggest dynamic shifts in technology and demographics ever experienced in human history. I’ve seen this in my own association, where in the past eight years membership has increased 13%, non-dues revenue up 132%, and our overall net member surplus increased 858%.)
A technology auditor brought in to help AMP work through the selection process to replace its AMS eventually recommended the use of Salesforce as AMP’s CRM. ” That’s where Fonteva came in. While the company doesn’t provide specific counts, in 2014, Salesforce reported that it had 1.5
At Tagoras, we support leaders and hands-on practitioners who want to improve the reach, revenue, and impact of their learning business. Top Barriers: Complexity of Technology, Cost, and Attendance. percent, complexity of the technology tops the list of barriers. A third (32.8 Cited by 76.2 Again, as counterpoints, 71.8
Now that Twitter has joined the ranks of publicly traded social media companies, the pressure to generate consistent and growing revenue takes on more urgency. Twitter Images - January 2014. Technology engagement Images photos Twitter video' Hillary Levitz. Have you added images to your tweets? Let us know!
. “Overall, associations expect to generate publishing revenue of $30.00 per member in 2014—down $2.25 “Many have been able to maintain margins with spending cuts as revenue has faded, though. Though the consensus is that digital revenues have gained momentum in the past year, with an expected increase from 8.3
A new study on tech trends in fundraising illustrates some of the challenges nonprofit fundraisers face and opportunities that technology is making possible. These numbers are from the “ 2014 Fundraising Technology Trends ” study, which also found that a significant number of fundraisers feel they could be more effective at raising revenues.
More companies are demonstrating their products and services via digital technology rather than face-to-face events. That’s the bad news for your convention’s revenue-diversification model. As an organization, you need to shift those revenue dollars from industry suppliers by developing a strategy around your sponsorship offerings.
billion in lost revenue from fraudulent returns, an increase from $3.4 billion in return fraud in 2014 as a whole. The organization’s 2014 Return Fraud Survey [PDF], which gathered responses from loss-prevention executives at 60 retailers, shows that retailers suspect that 5.5 percent of holiday returns are fraudulent.
Technology and social media is not going away. In order to keep our different members—and prospective members engaged, we did a major revamp of the magazine and have really leveraged technology, mobile and social media. Speaking of technology, that seems to play a big role in oil and gas exploration. That’s right.
According to the 2014 Economic Significance of Meetings to the U.S. That’s a lot of meetings – and a lot of revenue potential. When intentionally designed, developed and implemented, the right event marketing can cause both attendance and revenue to soar. By Scott D. Oser and Aaron Wolowiec. Phase 1: Pre-planning.
36.8 % Percentage of associations that offer technology-enabled learning that also provide a mobile version for some of their learning content, according to Tagoras’ “Association Learning +Technology2014″ report. percent indicated their organization offers technology-enabled or technology-enhanced learning.
. — Greg Ruby (@GregRuby) March 24, 2014. — Kristin Veach (@kristin_veach) March 24, 2014. Top 10 Event Tech Trends in 2014 via @abceyevents #eventprofs #pcma [link]. — Jeff Hurt (@JeffHurt) March 24, 2014. Event technology is currently a pretty popular topic on the #eventprofs feed.
According to the 2014 Economic Significance of Meetings to the U.S. That’s a lot of meetings – and a lot of revenue potential. When intentionally designed, developed and implemented, the right event marketing can cause both attendance and revenue to soar. By Scott D. Oser and Aaron Wolowiec. Phase 1: Pre-planning.
Live contact: In the the always-on world of mobile technology, it’s not uncommon for people to have tens, maybe even hundreds, of friends and colleagues who they’ve never actually met in person. Events 2014: Chances are you’ve got at least one big association event coming up this year. Tell us in the comments.
Technological advances are making it possible for machines to communicate with one another, and now a trade group has been established to help standardize the industry. With constantly advancing technology, those days are, in a way, already here. IMC intends to release the results in the first quarter of 2014.
The Association Learning + Technology 2016 report reveals that an overwhelming majority of associations offer technology-enabled learning like webcasts, virtual conferences, and self-paced tutorials. According to Association Learning + Technology 2016 , published earlier this month by Tagoras, Inc., Types of Learning.
Based on 2014 successes and trends, here are some things the association meetings industry may want to resolve to do in 2015. As 2014 draws to a close, it’s a time of reflection for many, as they think back on the highs and lows of the past year. After all, meetings are often the biggest driver of nondues revenue for associations.
Among the challenges that respondents said they face were attracting and engaging millennials and getting their boards and members to adopt new technologies. Although the survey identified the same top three priorities in 2014 as in 2013, it found differences as well. percent versus 11.5
Some of the wisest people in technology reflect on the birth of the World Wide Web, which turns 25 this week. Massive open online courses (MOOCs) will become important revenue streams.” — Matthew Amick (@amick_matt) March 11, 2014. — Jessica Seitz (@JessicaRSeitz) March 11, 2014. ideas14 [link].
But contrary to popular belief, smaller companies who are on par with the latest technological advances are able t bo access the services offered by these larger corporations. Smaller companies build their revenue on interpersonal client relationships, and understanding data is an added benefit that could maximize profits. [1]
According to a new study by the Nonprofit Technology Network, in tandem with the marketing firm M+R, the power of the online donation is growing, while email is becoming less effective as a fundraising vehicle. But online revenue is rising: While email responses fell, fundraising itself didn’t see a drop. Quite the opposite.
Megan Keane , Membership Director, NTEN: The Nonprofit Technology Network (NTEN). Bethany Lister , Community Program Manager, NTEN: The Nonprofit Technology Network (NTEN). In 2014, ACUHO’s board reevaluated the association’s committee work and the online community concept came up—we launched in June 2015.
“As guests become more technology and social media savvy, so do performers,” she notes. — theo tyson (@theo_trinity) June 12, 2014. . — theo tyson (@theo_trinity) June 12, 2014. One Capron tip that could prove particularly appealing? Expanding on Events.
“We forecast that 17 percent to 18 percent of all notebooks would have touch this year,” Bob O’Donnell, an analyst with the technology research firm IDC, told Computerworld. According to Computerworld, touch-ready laptop shipments are “significantly lower” than originally forecast. Wang as saying.
All the factors above have led to the emergence of what has become known as the “ creator economy ,” basically a technology-enabled business environment in which individual creators are able to generate revenue from their content. Facebook acquired Oculus in 2014. The Creator Economy. Want to boost your marketing maturity?
The nonprofit industry raised almost $413 million online last year, an annual study from the Nonprofit Technology Network (NTEN) and M+R found. The 2015 M+R Benchmarks Study specifically looked at nonprofit activity online, seeing a 13 percent increase in online revenue and a 13 percent increase in the number of gifts between 2013 and 2014.
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