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Last week we held YourMembership’s November Thought Leadership webinar SocialMedia ROI in Dollars & Cents , with Ben Martin, CAE, noted speaker and Chief Engagement Officer for Online Community Results. During presentation we polled the attendees on their organization’s social networking maturity level.
Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? And the first step to improving member engagement is creating a winning member engagement strategy. How Do You Create an Effective Member Engagement Strategy?
Topics include: mobile impact; finding and keeping donors; telling your stories on socialmedia; volunteer interview strategies; and much more. Here''s our free non-profit webinar round-up for May.
Topics include: tips and tricks for seeking grants; non-profit CRM strategies; socialmedia; non-profit tax law and more. This month, we''ve found 36 free non-profit webinars. nonprofit webinar'
We've all heard the statistics about driving engagement on socialmedia by using pictures, but questions abound about how to use this information to really move the needle on socialmedia outcomes. A socialmedia plan should be comprised of so much more than a quick, primarily reactive channel for promotion.
I was looking at the issue of branded images for a client and I realised that many membership organisations are not utilising these sorts of graphics for their socialmedia channels – which I think is a mistake. Images matter, but do you have a strategy and plan behind your image use on socialmedia?
Your interests always drive the conversation, so here’s a list of our best blogs from 2014, based on your readership: Bad Board Members: Fighting Fury with F.I.R.E We’re not surprised this blog was among our most popular in 2014. But alliances don’t need to establish a presence on all of today’s busy social channels.
A flexible, structured Digital Badge Strategy applied to your planned and existing online learning programs will help to validate your badging initiative – ensuring that you meet your learning and organisational goals. What Does Designing a Digital Badge Strategy Look Like? How Do I Use the Digital Badge Strategy Design Canvas?
Before the rise of socialmedia and cloud computing, associations competed to attract new members — but only in a subtle “non-profit” sort of way. Recipients can display these badges on socialmedia, websites, email signatures and online resumes. EDUCAUSE implemented a digital badge program in 2014.
I was talking with an association executive recently about their socialmedia and online community efforts and was surprised to learn that they were considering turning off their integrated online community in favor exclusively using the LinkedIn group page for their association.
Next year promises to deliver exciting new mobile technology, so when planning digital strategies, associations should consider mobile apps and websites, said Kim Harwood, president of Results at Hand Software. For its newest research project, r@h has designed the 2014 Mobile Readiness Survey to gauge the mobile readiness of associations.
In February, we discussed how socialmedia giant LinkedIn would be a disruptive force in the job board market in 2014. Sharing LinkedIn’s job board strategies and tactics provided a new perspective about what associations should consider for their own job board initiatives. We’re betting on it!
So when I came across “Association Learning + Technology 2014,” a recent report by Jeff Cobb and Celisa Steele , founders of consulting firm Tagoras , imagine my delight! As for socialmedia, 33 percent of respondents reported using YouTube for learning programs, followed closely by Twitter (32 percent).
Always celebrated the first Tuesday after Thanksgiving, it’s a global day of giving perpetuated by socialmedia and collaboration. About 17 percent of online donation form views on #GivingTuesday 2014. In addition, MobileCause offers some strategies to help organizations get started. This year, #GivingTuesday is Nov.
There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. It shows all too clearly that socialmedia is still considered a broadcast medium by many associations. percent) and demonstrating that they can do socialmedia (20.2 percent agree).”
Before we knew it socialmedia began to dominate the landscape as Facebook, Twitter, LinkedIn and YouTube began providing relevant content, social networks, online learning resources and online job boards, much at little or no cost.
Before we knew it socialmedia began to dominate the landscape as Facebook, Twitter, LinkedIn and YouTube began providing relevant content, social networks, online learning resources and online job boards, much at little or no cost.
Last week we shared the most noteworthy association management concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. Utilize NeuroMarketing Strategies. Petersburg, FL. 3) Demonstrate how you will eliminate your members’ pain, and. (4)
The American Society of Heating, Refrigeration, and Air-Conditioning Engineers (ASHRAE ) used marketing automation to include dynamic renewal footers in emails and to run paid socialmedia ads, along with launching a new welcome series. Ensuring that Link is woven into the marketing calendar and strategy. Highlights. Highlights.
But seriously…communication is a hard gig for most companies, especially with the advent of socialmedia. While associations have made headway in navigating communication chaos, only 6 percent of the more than 700 associations surveyed reported they have a fully integrated communications strategy. Or even worse yet, companies.
Are you bald yet from pulling your hair out dealing with recent social medial platform changes? Or perhaps you’ve spent all afternoon biting your nails wondering how to adapt your conference socialmediastrategy to the platform changes. SocialMedia Platform Changes Yet Again.
Our consulting team offers deep sector expertise across multiple service areas that include: Research , Strategy , Search, Human Resources , and Organizational Performance. Photo : Copyright Peretz Partensk y via Flickr 2014. Series on Member Needs & Satisfaction volunteers What''s New Workshops and Events'
Last Friday I had one of those chances, moderating a panel about association socialmedia at an Association Trends Live breakfast. I gave a quick presentation about the top 5 trends impacting association socialmedia in 2014. It used to be pubs or web, now is it marketing?
With 2014 right around the corner, now’s a good time to think about how you connect with the people in your life. Thoughts on that and more in today’s SocialMedia Roundup: Make Sure You’re Connected. Thoughts on that and more in today’s SocialMedia Roundup: Make Sure You’re Connected.
Also: Your nonprofit isn’t winning (on socialmedia, that is) if it isn’t pinning. That and more in today’s SocialMedia Roundup. — Shelly Alcorn, CAE (@shellyalcorn) March 10, 2014. — Shelly Alcorn, CAE (@shellyalcorn) March 10, 2014. What Else is New? ht @ InclineMktg ).
Could the same concept apply to building a community for your customers or members on socialmedia? Socialmedia is an important part of any organizational strategy. Trying to build a community on socialmedia isn’t easy. The common distractions on socialmedia (cute cat videos, anyone?)
This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. Socialmedia/community. They have enjoyed remarkable growth with this strategy. How to create and drive engagement with a social networking strategy that includes an integrated online community.
We discuss some truly fascinating aspects of the current state of socialmedia and how associations are starting to move beyond SocialMedia 101 and tackle innovative and strategic approaches to these communication channels. Other Downloads: MP3 Version.
So with this in mind, and given that Facebook is probably where the majority of organizations with little or no ad budget are spending most of their time and effort when it comes to socialmedia, I think it’s about time to stop being shocked or in denial about the inevitable and instead start plotting your post-Facebook socialmediastrategy.
A new study suggests you should, but others argue that organizations should not be so quick to discount the power of socialmedia to indirectly raise funds. The research found that while socialmedia campaigns may attract attention for a cause or organization, they don’t result in a comparable increase in fundraising. “It
Membership retention saw the largest year-to-year increase, offered by 47 percent of association marketing departments in 2014 compared to 62 percent in 2015. Associations are embracing marketing analytics more closely, with the percentage reporting no usage of analytics dropping from 13 percent in 2014 to 9 percent in 2015.
Year-round, 365-day engagement through technology and socialmedia is one of the biggest trends she has observed. Yet our research shows that very few associations— just 1 percent of respondents to our 2013 association benchmarking study—”embrace advertiser input when setting their content and communications strategy.”
According to the Association Lab survey, the association executives who responded believe that information management, including both volume and quality of information, is their members’ top concern in 2014. It always was, of course, but now everyone has blogs and socialmedia.)
Today, we blur the lines between public relations and marketing, especially thanks to digital and socialmedia. The 2014 State of Digital Marketing in Associations benchmarking study was administered mid-October through mid-November, with membership associations holding the largest response rate. But what about tactics?
Plus: Use socialmedia to supercharge the chatter around your event. That and more in today’s SocialMedia Roundup. — Votenet Solutions (@votenet) January 7, 2014. Augmenting Events With Social. — Stefanie Kilmey (@stefaniekilmey) January 8, 2014. Follow the Leader. assnchat [link].
Why a “business out front, party in the back” strategy may help you better leverage your online community. It’s great to have a presence on a big social network. Read about how that works in today’s SocialMedia Roundup: Party in the Back. — Greg Ruby (@GregRuby) May 5, 2014.
It’s a good sign - and high time diversity became part of your organizational strategy. The American Society of Association Executives has tools to help develop, implement and execute a strategy to get all cultures involved in your association. It is a sensitive issue and requires constant attention and strategy.
A new report on socialmedia use among associations shows they have grown increasingly more comfortable in using socialmedia over the last couple of years. Overall, organizations are becoming not only smarter in their use of socialmedia but braver. Here’s a look at that finding and more.
Why you shouldn’t be too satisfied with your socialstrategy. Some thoughts on complacency in your marketing strategy in today’s SocialMedia Roundup: Shifting Ground. Why Associations Need to Revisit Communication Strategy in 2014 [link] via @maggielmcg #csae #assnchat. ht @ ogcsae ).
Plus: the five key elements your association should incorporate into its brand strategy. The importance of member relations, and more, in today’s SocialMedia Roundup: Four Areas of Focus. — Meagan Rockett (@rockettm) March 12, 2014. — Meagan Rockett (@rockettm) March 12, 2014. ht @ SmoothThePath ).
Plus: Socialmedia management is a group effort. Learn more in today’s SocialMedia Roundup: Top Down. — Meredith Bower Holt (@meredithholt) February 4, 2014. — Meredith Bower Holt (@meredithholt) February 4, 2014. RT Nonprofits: Avoid Those SocialMedia Silos! Hub-and-Spoke.
The Content Marketing Institute and the Direct Marketing Association (DMA) have just published their annual research report Content Marketing in the UK: 2014 Benchmarks, Budgets, and Trends. 3) LinkedIn, Twitter and Vimeo are the most effective socialmedia content marketing platforms. Conclusion.
Driving revenue for your association takes more than a lucky break, so be sure to think through your strategy. Your strategy for raising nondues revenue can’t depend on hitting on a hot viral campaign. — John Ricco (@johnricco) September 8, 2014. — RealMatch (@RealMatch) September 8, 2014.
As part of its ongoing digital strategy, the American Geophysical Union is hosting an API Challenge to advance scientific discovery in the data community. The API Challenge is the latest installment in AGU’s ongoing digital strategy, which began in 2014, to make its content and data more accessible.
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